...Evolution, constant and perennial is the defining statement of fashion globally. Its intrinsic association with history, society and creativity has given the world a range of garments that testify to the genius of the designer while finding an immediate receptivity its patrons. Although gender has always served as an anchor to fashion, striving constantly to enhance and emphasize its dynamism, while exuding a subtle, often blatant sensual appeal, it character underwent a sea change and ushered in an era best described as one spawned by the cultural considerations of the course of history. A strong trend among women towards adopting garments popularly worn by men was evidenced. [Arnold.R.2001.Fashion, desire and anxiety: image and morality in the 20th century; London; I.B. Tauris &co.ltd; pages 116-125.] With women making a foray into work fields predominantly considered male bastions, a transformation was wrought in their mode of dress in the post World War II era, which essentially became the indicator of an epochal shift in social mores while contemporary sartorial codes began addressing the need for more comfort in popular styles of dressing. Complementing the adoption and the subsequent adaptation of menswear to suit the growing demand of the swelling numbers of their female clientele, fashion houses went into an overdrive to add the glamour quotient to something as passé and everyday as the Trouser, the Trench Coat and the Safari Suit, to lend them the style statement...
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...Demographic research- expand current production from men’s outwear only to women and teenagers; • Chain of delivery- new suppliers and contacts; • Design collection- customers demand clothes in wide range of sizes, colours, styles and materials, customers require a variety of goods and fast exchange of goods, which we can achieve by increase capacity to maximum:1000 garments weekly and, what is following that ,additional floor space; • Permanent access to buy goods- customers expect to comfortable place to purchase, not only shops but also online • Employees training- more productive and efficient workforce, easier way to find new stuff, that we can develop • Questioners, surveys, interviews and observation- raise amount of customers by recognising their needs; customers’ opinion show what can be improved and offer insight to the research • Promotional activity- special offers, displays and brochures We want to wear the most demanding and active people who proceed in the direction to look elegantly, fashionably and innovative. Our aim is to fulfilled satisfaction of customers by latest design garments made by high quality materials, high technology and well-trained stuff. As an employer offer trust, understanding and stabilization in spite of frequent...
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...developed brand name place more importance on advertising in the marketing communications mix, while the second and third groups of companies give more importance to personal selling. Differences between the groups are obvious, and these correlate to the development of a brand name. The ready-made garment (RMG) industry of Bangladesh started in the late 1970s and became a prominent player in the economy within a short Period of time. The industry has contributed to export earnings, foreign exchange, employment creation, poverty alleviation and the empowerment of women. The export-quota system and the availability of cheap labor are the two main reasons behind the success of the industry. In the 1980s, the RMG industry of Bangladesh was concentrated mainly in manufacturing and exporting woven products. Since the early 1990s, the knit section of the industry has started to expand. Shirts, T-shirts, sweaters and jackets are the main products manufactured and exported by the industry. Bangladesh exports its RMG products mainly to the United States of America and the European Union. These two destinations account for more than a 90 per cent share of the country’s total earnings from garment exports. The country has achieved Some product diversification in both the United States and the European Union. Recently, the country has achieved some level of product upgrading in the European Union, but...
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...Case Study: ARMOUR GARMENTS COMPANY BACKGROUND OF THE CASE The Armour Garments Corp. (AGC) was established in 1954 in the Philippines as a manufacturer of high quality undershirts. It had two popular brands, namely: “Armour” and “Marca Troca”. The company started out by copying popular styles and designs from Hongkong. The first ten years was quite profitable. The company grew from 25 workers in 1954 to about 250 workers in 1967. The company sells all of its products to wholesalers in Divisoria who distribute the product all over the country. The products are manufactured in white color only and are generally of superior quality being twice more durable than other brands in the market. Undershirts are worn as a matter of habit to avoid the direct contact of users polo shirts with the body. Product sales is seasonal. Business usually peaks twice a year: in June, with the opening of classes and in December, with the Christmas rush. In the mid 60’s more and more undershirt factories opened. The company faced serious threats in its operation since the Divisoria middlemen were not loyal to brands. All along, AGC was banking on its institutional pride and goodwill being the pioneer in the industry. While sales of the company did not decrease, it also did not substantially increase with the growth of the population. However, this did not bother management since the cash flow was good. No major investments were made during the period. It was business as usual so to speak....
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...Bangladesh Garment It seems to be a simple answer on its face; do US companies have a responsibility for the welfare of the workers who manufacture their clothing? The immediate humanitarian response is “Of course!” But, deeper questions then have to be raised and considered; does a private company have purview over a manufacturing plant overseas to begin with? Would enhancing work conditions damage the profit margin of clothing produced there? How responsible is the company to stockholders? Consumers who buy their low-priced goods? If a plant is shut down on the name of worker welfare, what paying jobs are there to replace the ones lost? How do you balance profits against treating workers fairly and with safety? The capitalist says; profits are the bottom line, selling product at a competitive price, and no one is forcing the workers to work in plants. The opposing view is; why should foreign workers labor in sweatshop conditions so Americans can have cheap clothes and CEOs can cash big, fat paychecks? First, we must recognize that the purpose of business is to provide a good or service, and to make money while doing so. That is the nature of the beast; it always has been and I suspect always will be. The main variable in question what responsibility does the company have to the workers? While the workers are foreign, they are, in a de facto manner, working for (often) American companies, stock shares for American investors, and affordable clothing for American consumers....
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...Introduction The Ready made garments (RMG) sectors emerged in late 1970s. The first Garments Industry named “DESH” Garment which was established in 1979s. By 1980s about 800 factories. There was very good growth in the 1990s; about 3400 factories came into operation. Today more than 4600 units exporting more than $5 billion an contribute about 48 percent of ours national export earning, 9.5 percent of GDP. The total number of workforce employed in this sector is 1.8 million, which is half of the total industrial workforce of the country. Besides this, more than 15 million people work in related industries from button-making to truckers to Insurance underwriters. Almost 85 percent of garments workers are women and most of them have come from villages. After introduction of the Multi Fibers Agreement (MFA). ASIA has become the world’s foremost exporters. Initially production was concentrated in the East Asian countries like Korea, Hong Kong, Singapore, and Taiwan, but by the middle of the 1980s others Asians countries become major producers like Bangladesh, Cambodia, Nepal, Haiti, Laos Madagascan and Myanmar emerge as major exporters of garments manufactures. Bangladesh is a good example of a country who was benefited from quota restriction on the countries export under MFA & General System of preferences (GSP) introduced in 1971 gave Bangladesh general access to European Union (EU), Canada and USA markets. BGMEA members export all kinds of woven, knit and sweaters...
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...self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry contributes about 14% to the country's industrial output and about 17% to export earnings. After agriculture this industry provides employment to maximum number of people in India employing 35 million people. Besides, another 50 million people are engaged in allied activities. India is the largest producer of Jute, the 2nd largest producer of Silk, the 3rd largest producer of Cotton and...
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...Company Profile: The Levant Sweater LTD is a sweater manufacturing company. This company is a professional apparel manufacturer. We are engaged in all kinds of garment, such as men’s sweater, women’s sweater, children’s sweater etc. With the advanced technologies, rich management experience, exquisite production process and unique, creative design thoughts, our products enjoys good reputations both at home and abroad. All the products we provide are professionally designed and skillfully manufactured. We also accept customized orders to meet your specific requirements. If anyone interested in any of our series of products, or need any related items, please contact us with details of your specific orders. We warmly welcome domestic and foreign friends to cooperate with us based on mutual benefits. The Levant Sweat LTD has strongly believed in some truths which are: 1. Trustworthiness 2. Clear Dealings 3. Always Customers first 4. Quality 5. On time 6. Honesty, and 7. Eternal Relationship. The Levant Sweater LTD clearly follows the terms and condition of Bangladesh Government. The entire act and laws posted by the Government been strongly followed in our terms and condition of company. An agreement to this effect was signed between the Bangladesh Export Processing Zones Authority (BEPZA) and The Levant Sweater Ltd. Basic Information | | Company Name | The Levant Sweater LTD | Business type | Manufacturing | Product/Service...
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...This Shanghai Garment Group CO., LTD. Shanghai Garment Group Co, LTD is a 60 year old successful and leading company in fabric manufacturing and garment agent business amongst millions companies in People’s Republic of China. We have got wonderful experiences in manufacturing diverse kinds of clothes, meanwhile, advantages of the cost control maintains us in a high competitive position in the market. The quality and efficiency are always we insist and consistently satisfied thousands business partners during the past 60 years. At the moment of our 60th birthday, we are looking forward to cooperate with more promising and high reputation company in the world wide range. Right now, our main business partners include a sound number of famous Japanese great brand clothing corporation eg,Itouch and Uniqlo. For the reason of our future target and expanding our business map in a world range, we are willing to find and cooperate with more garment corporation from EU in terms of tackling your orders and serving you with our high quality and dedicating one-stop cloth manufacturing and shipment services. Therefore, here, I am so glad to and excited to ask you for a potential opportunity to cooperate with you which definitely is our honor and hopefully, you can enquire any doubt about us and we are willing to hear from you soon. Kind Regards Our UK Representative: Mr. Hanshen Xu Contact Number: +44(0)7581196015 Email: hanshen.xu@ncl.ac.uk Our website: http://www.shanghai-garment...
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...1 Faculty of Economic Sciences, Communication and IT Department of Business Administration Garment Industry Analysis in China Case Study on YiChang Richart Factory Limited Degree Thesis of 30 credit points Service Science LIU XIANG & XING ZHENZHEN Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se Supervisor: Lars Haglund 1. ABSTRACT Purpose - In manufacturing industry, China is the most powerful all over the world. The garment industry is one of the most important parts in the market for manufacturing goods. And for the garment industry, China is the largest export country in the world. When we go shopping, we can see a lot of tags about ―made in China‖. Referring to China’s exporting capability in the garment industry, we want to find out why most of international clothing companies choose China as their manufacture market for their production basement. And whether the ―made in China‖ tagged in clothes is influencing consumer behavior or not. Moreover, the authors would like to provide some feasible suggestions on the management for the Chinese garment manufacturers, especially in the labor force problem. Methodology - This paper mainly takes the methodologies of literature review, both qualitative and quantitative analysis in case study, and questionnaire survey. The literatures reviewed here include company articles, academic papers, books, and website information. And in consumer...
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...1. Introduction After independence in 1971, Bangladesh moved to a private sector led export oriented economy in late 1970’s from a highly protected government led economy in search of prosperity and growth. Even though there was little growth and development in the country as a whole; one particular sector, the Readymade Garment (RMG) industry was the beneficiary of privatization. From 0.2 percent in 1980’s, it came to 75 percent in 2004-05 of country’s total export. This industry employs 1.8 million people of whom 90 percent are women. Trade liberalization as a form of globalization followed by the imposition of quotas by US was the key input while entrepreneurs played the anchor role to take advantage of these conditions. Government also came forward with favourable policies for further growth. However, the quota oriented worldwide apparel trade came to an end on December 2004. What is going to happen in the Bangladesh apparel industry, which was predicted to lose its stake in an open market? This dissertation aims to discover the condition of the apparel industry as a whole at present and how the firms adjust to the situation with their internal rearrangement. Additionally, issues considered as vital for industry’s growth, such as infrastructure, information technology in the form of database, internet and software, and capacity building will be discussed. The dissertation starts with the global picture of apparel trade, and with a brief description how this trade...
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...Bangladesh garment exports boom despite disasters Published July 09, 2013 AFP * In this photograph taken on June 23, 2010, Bangladeshi women sew clothes in a garment factory in Ashulia. Output from Bangladesh's accident-prone garment sector has increased in June, with demand from foreign retailers still growing despite the country's factory disaster in April. (AFP/File) DHAKA (AFP) – Output from Bangladesh's accident-prone garment sector increased in June, data showed Tuesday, with demand from foreign retailers still growing despite the country's factory disaster in April. At least 1,129 people were killed when the Rana Plaza factory complex collapsed outside the capital Dhaka in April, sparking demonstrations against Western brands and prompting some retailers to threaten to cancel orders. Government data released on Tuesday showed that the country's total exports -- 80 percent of which come from the garment sector -- soared by 16 percent year-on-year in June to $2.7 billion, following an increase of 15 percent in May. "The disasters didn't have much impact. They are scattered incidents," head of the government's Export Promotion Bureau (EPB) Shuvhashish Bose told AFP, referring to the Rana Plaza tragedy and other factory fires that have killed another 130 workers since November. Total exports from Bangladesh, the second-biggest clothing manufacturer in the world after China, grew by 11 percent to a record $27.02 billion in the 2012-13 financial year to June. ...
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... • Center for International Trade Expositions and Missions (CITEM) • Garments Textile Industry Development Office (GTIDO) • Product Development and Design Center of the Philippines (PDDCP) • Philippine Textile Research Institute (PTRI) • Fiber Industry Development Authority (FIDA) Non-Government Sectors • Confederation of Garment Exporters in the Philippines (CONGEP) • Garment Business Association of the Philippines (GBAP) • Fashion Design Council of the Philippines (FDCP) • Textile Millers Association of the Philippines (TMAP) • Fashion Designers Association of the Philippines (FDAP) • Uniform Manufacturers and Designers Association (UNIMODA) • Cebu Garments Association (CBA) 2. Background • The Philippine garment industry lost significance in the country over the years, but still plays an important role in the economy, especially in regard to employment and export. Behind the dominating electronics products, clothing represents one of the main exports of the Philippines at billion-dollar mark per year. • The export-oriented manufacturers are producing especially for those foreign brands which are positioned in the middle or upper segment of the market • Local designer apparel and home grown brands have yet to penetrate the international market • The textile industry, on the other hand, is extremely weak. Almost all of the local garments manufacturers and exporters use imported fabrics. Textile mills shut down and...
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...of export. By the year 1983, Ready-Made-Garment (RMG) emerged to be a non-traditional export oriented sector most promising in the socioeconomic context of the country. By that time, those entrepreneurs felt a necessity of sectoral trade body, non-government in nature, free from traditional bureaucracy, to help the RMG sector and to boost up the foreign exchange earnings of the country urgently needed at that time. Responding to that necessity, 19 (Nineteen) RMG manufacturers and exporters joined together and by their untiring efforts got Bangladesh Garment Manufacturers and Exporters Association (BGMEA) incorporated on February 20, 1983, Today 2400 small and medium scale privately owned garment factories, registered with BGMEA, spread in cluster over the EPZ and urban areas of Dhaka, Chittagong and Khulna, are manufacturing ready-made garments of varied specifications as per size and designs stipulated by the overseas buyers. Starting with a few items, the entrepreneurs in the RMG sector have widely diversified the product base ranging from ordinary shirt, T-shirt, trousers, shorts, pajama, ladie's wear and children's wear to sophisticated high value items like quality suits, branded jeans items, jackets-both cotton and leather, sweaters, embroidered wear etc. Fetching only US $ 6.4 million in 1981, garment sector of the country has now become an over 2.5-billion-dollar-foreign-exchange-earner, enjoying the status of 5th largest garment exporter and largest shirt and T-shirt...
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...Statement of the problem On year 60’s, armour garments company’s competitors started to produce a bad effect on agc. their products, which are same on the agc product lines beat the standard cost of undershirts of agc by lowering their product price. since middlemen were nto layal to brands, they preferred to take the chance on buying undershirts which have lower price than agc’s. Then after ten years, compertition got worsen for more and more margial factories opened and willing to compromised on price and payment terms with the middlemen though those days, undershirts was no longer fashionable to wear. Because of that, agc produced new product line. Aside from their traditional product line, which is marca troca and armour, they introduced blossom. This agc’s new product line sold more than their traditional product lines. Having failed to improve the market ability of its traditional product they introduced polo shirt, jeans, and printed shirts but The market response was not favorable . because of this, financial condition of agc continued to worsen. SWOT ANALYSIS Strength - Despite their situation, the firm still has their fair share of advantages. Agc as a stron barand is fully recognized and respected in the market all over the country. Ultimately, they are the pioneers of the production of these undershirts. No only are they pioneers, they also produce it of high quality. Because of the positive response from customers, they earned high profit as they...
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