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!“GARNIER”!
Situation%Analysis%% (Skincare%Industry)%
STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson!

PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F%
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Table of Contents EXECUTIVE&SUMMARY&......................................................................................................................................................&3! 1.0&BUSINESS&SCOPE&.........................................................................................................................................................&5! 1.1&MISSION&AND&VISION&.............................................................................................................................................&5! 1.2&PRODUCT&DEFINITION&AND&PRODUCT&CATEGORIES&TARGETED&...............................................................................&5! 1.3&COMPETITORS&........................................................................................................................................................&5! 1.4&MARKET&SEGMENTS&TARGETED&..............................................................................................................................&5! 1.5&TIME/SPACE&BOUNDARIES&......................................................................................................................................&5! 2.0&REMOTE&ENVIRONMENT&.............................................................................................................................................&6! 2.1&ECONOMIC&ANALYSIS&.............................................................................................................................................&6!