Gatlinburg Wildfire that occurred in November 2016, in the beginning the state and local public safety officials ignored social media as way of informing the community of the wildfire approaching the people homes. However, once social media were informed social media played a critical role in informing the people on the fast moving wildfires that spread though out the Gatlinburg and The Great Smokey Mountain National Park.
Social media was once considered a unique communication outlet. However, today it is a widely source of news for communication. “Social media adds two dimensions for crisis management practitioners to consider: news travels fasters, and news travels farther” (Gonzalez-Herrero & Smith, 2010). One of the roles that crisis