...Is the use of technologies, such as "cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed that traditional marketing is not working any more. The economic power has shifted from marketers to customers. This shift happens in the market place due to the technology. Today customers have the access to information that lets them make much more informed decisions. Customers are increasingly telling companies what type of product or services they want and when, where and how they want to buy them. Before purchase a product or service, they compare each of the competitors' product and their pricing, availability and value for money. So customers are now in control. Customer's action and their demands are profoundly impacting every industry in the market. The use of technologies such as cookies is paramount to the implementation of such marketing practices, which ultimately benefit both the retailer and the consumer. Without these, retailers would not be able to fine-tune their marketing strategies and focus, and consumers would not be able to provide, through their actions...
Words: 6638 - Pages: 27
...Otto-Friedrich-Universität Bamberg Lehrstuhl für Englische Sprachwissenschaft einschließlich Sprachgeschichte Hauptseminar: English Etymology Master Module (8 ECTS) Dozentin: Prof. Dr. Gabriele Knappe Summer Semester 2014 Origin Unknown and the word key Touhid Ahmed Chowdhury Matrikelnummer: 1762055 European Joint Master’s Degree in English and American Studies (2) Pestalozzi Straße 9/C- 3401, 96052 Bamberg Telefon: 01521 852 5560 Email: noyon.sust@gmail.com 18th August 2014 Table of Contents 1. Introduction ………………………………………… 01 2. Etymology: Origin Unknown ……………………… 02 3. Words with known origin/ undisputed origin ……... 04 4. Theories for Etymology of Origin Unknown ……… 06 5. A case study on word Key ………………………….. 08 6. Conclusion …………………………………………... 12 References Declaration 1. Introduction Etymology can be defined as the systematic study of the birth, historical perspective, and time-to-time changes in the forms and implications of words (Ross, 1962). The study of the etymology of the English language words is an interesting and useful area. But, there are many English words in the dictionaries end up with no specific etymology for them. Thousands of words in English etymological dictionaries are included with statement such as ‘of unknown origin’, ‘origin uncertain’, ‘obscure origin’, ‘ulterior etymology unknown’. Numerous studies and research have done on some of these types of words in English etymology. The issue of ‘origin unknown’ words...
Words: 5437 - Pages: 22
...Licensed to: iChapters User Eugene F. Brigham UNIVERSITY OF FLORIDA Joel F. Houston UNIVERSITY OF FLORIDA Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Eugene F. Brigham UNIVERSITY OF FLORIDA Joel F. Houston UNIVERSITY OF FLORIDA Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: iChapters User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time...
Words: 16711 - Pages: 67
...• Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Copyright 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage...
Words: 197028 - Pages: 789
...Chapter 1 The Evolution of the Modern Firm Chapter Contents 1) Introduction 2) The World in 1840 • Doing Business in 1840 • Conditions of Business in 1840: Life Without a Modern Infrastructure Example 1.1: The Emergence of Chicago 3) The World in 1910 • Doing Business in 1910 Example 1.2: Responding to the Business Environment: The Case of American Whaling • Business Conditions in 1910: A "Modern" Infrastructure Example 1.3: Evolution of the Steel Industry 4) The World Today • Doing Business Today • The Infrastructure Today Example 1.4: Economic Gyrations and Traffic Gridlock in Thailand 5) Three Different Worlds: Consistent Principles, Changing Conditions, and Adaptive Strategies Example 1.5: Infrastructure and Emerging Markets: The Russian Privatization Program Example 1.6: Building National Infrastructure: The Transcontinental Railroad 6) Chapter Summary 7) Questions Chapter Summary This chapter analyses the business environment in three different time periods: 1840, 1910 and the present. It looks at the business infrastructure, market conditions, the size and scope of a firm’s activities and a firm’s response to changes. This historical perspective shows that all successful businesses have used similar principles to adapt to widely varying business conditions in order to succeed. Businesses in the period before 1840 were small and operated in localized markets...
Words: 81132 - Pages: 325
...Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are worthwhile and that your reader genuinely...
Words: 234754 - Pages: 940
... The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS THEMATIC CONTENTS vi COLLABORATIVE...
Words: 78100 - Pages: 313
...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
Words: 44812 - Pages: 180
...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
Words: 44781 - Pages: 180
...*IS1347* //integrafs1/cengage/3-Pagination/Cengage_US/Business_and_Economics/FFM13e/3B2/brigham_endpaper.3d, 11/16/11, 17:35, page: 1 FREQUENTLY USED SYMBOLS/ABBREVIATIONS ACP Average collection period ADR American depository receipt AFN Additional funds needed AMT Alternative minimum tax APR b Annual percentage rate Beta coefficient, a measure of an asset’s riskiness bL Levered beta bU Unlevered beta BEP BVPS CAPEX CAPM CCC Basic earning power Book value per share Capital expenditures Capital Asset Pricing Model Cash conversion cycle CF Cash flow; CFt is the cash flow in Period t CR Conversion ratio CV Coefficient of variation Dp Dividend of preferred stock Dt Dividend in Period t DCF Discounted cash flow D/E Debt-to-equity ratio DEP Depreciation D1/P0 DPS DRIP Expected dividend yield Dividends per share Dividend reinvestment plan DRP Default risk premium DSO Days sales outstanding e Approximately equal to 2.7183 EAA Equivalent annual annuity EAR Effective annual rate, EFF% EBIT EBITDA EPS EVA F Earnings before interest and taxes; operating income Earnings before interest, taxes, depreciation, and amortization Earnings per share Economic value added (1) Fixed operating costs (2) Flotation cost FCF Free cash flow FVN Future value for Year N FVAN g GAAP HVN I IFRS IPER I/YR INT IP IPO IRR LIBOR ...
Words: 199840 - Pages: 800
...at all kinds of companies from current and former employees.” – USA Today Customized for: Mian Badr (mian.iftikhar@studbocconi.it) Customized for: Mian Badr (mian.iftikhar@studbocconi.it) VAULT CAREER GUIDE TO MIDDLE MARKET INVESTMENT BANKING JOE BEL BRUNO AND THE STAFF OF VAULT Customized for: Mian Badr (mian.iftikhar@studbocconi.it) Customized for: Mian Badr (mian.iftikhar@studbocconi.it) Copyright © 2009 by Vault.com, Inc. All rights reserved. All information in this book is subject to change without notice. Vault makes no claims as to the accuracy and reliability of the information contained within and disclaims all warranties. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Vault.com, Inc. Vault, the Vault logo,...
Words: 71250 - Pages: 285
...different, a n d that if we want to u n d e r s t a n d h o w s o m e p e o p l e thrive, we s h o u l d s p e n d m o r e time l o o k i n g around them — at s u c h things as their family, their birthplace, or even their birth d a t e . T h e story o f s u c c e s s is m o r e c o m p l e x — a n d a lot m o r e interesting — than it initially a p p e a r s . Outliers e x p l a i n s w h a t the B e a t l e s a n d Bill G a t e s have in c o m m o n , the e x t r a o r d i n a r y s u c c e s s o f A s i a n s at m a t h , the h i d d e n a d v a n t a g e s o f star athletes, why all t o p N e w York lawyers have the s a m e r é s u m é , a n d the r e a s o n y o u ' v e never h e a r d o f the w o r l d ' s s m a r t e s t m a n — all in terms o f g e n eration, family, c u l t u r e , a n d c l a s s . It matters w h a t year y o u were b o r n if y o u want to b e a S i l i c o n Valley billionaire, G l a d w e l l a r g u e s , a n d it matters w h e r e y o u w e r e b o r n if y o u want to b e a s u c cessful p i l o t . T h e lives o f outliers — those p e o p l e w h o s e a c h i e v e m e n t s fall o u t s i d e n o r m a l e x p e r i e n c e — follow a p e c u l i a r a n d u n e x p e c t e d l o g i c , a n d in m a k i n g that l o g i c p l a i n G l a d w e l l p r e s e n t s a fascinating a n d provocative b l u e p r i n t for m a k i n g the m o s t o f h u m a n potential. (continued on back...
Words: 86962 - Pages: 348
...THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman THE MAYAN MISSION THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman Copyright © 2006 by Karen B. Chapman. All rights reserved. Published by Wiley Publishing, Inc., Hoboken, New Jersey No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Wiley, the Wiley Publishing logo, and related trademarks are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. *SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product...
Words: 84367 - Pages: 338
...S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men Run for Cover 49 4 2 W H Y M E N D O W H AT T H E Y D O 5 First Things First: He Wants to Sleep with You 61 6 Sports Fish vs. Keepers: How Men Distinguish Between the Marrying Types and the Playthings 69 7 Mama’s Boys 8 Why Men Cheat 3 85 95 T H E PL A Y BO OK : HOW TO W I N T H E G A M E 9 Men Respect Standards—Get Some 10 115 The Five Questions Every Woman Should Ask Before She Gets in Too Deep 129 11 The Ninety-Day Rule: Getting the Respect You Deserve 147 12 If He’s Meeting the Kids After You Decide He’s “the One,” It’s Too Late 163 13 Strong, Independent—and Lonely— Women 179 14 How to Get the Ring 193 15 Quick Answers to the Questions You’ve Always Wanted to Ask 205 Acknowledgments 231 About the Author Credits Cover Copyright About the Publisher V EVERY THING YOU NEED TO KNOW ABOUT MEN AND REL ATIONSHIPS IS RIGHT HERE I ’ve made a living for more than twenty years making people laugh—about themselves...
Words: 52567 - Pages: 211
...S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men Run for Cover 49 4 2 W H Y M E N D O W H AT T H E Y D O 5 First Things First: He Wants to Sleep with You 61 6 Sports Fish vs. Keepers: How Men Distinguish Between the Marrying Types and the Playthings 69 7 Mama’s Boys 8 Why Men Cheat 3 85 95 T H E PL A Y BO OK : HOW TO W I N T H E G A M E 9 Men Respect Standards—Get Some 10 115 The Five Questions Every Woman Should Ask Before She Gets in Too Deep 129 11 The Ninety-Day Rule: Getting the Respect You Deserve 147 12 If He’s Meeting the Kids After You Decide He’s “the One,” It’s Too Late 163 13 Strong, Independent—and Lonely— Women 179 14 How to Get the Ring 193 15 Quick Answers to the Questions You’ve Always Wanted to Ask 205 Acknowledgments 231 About the Author Credits Cover Copyright About the Publisher V EVERY THING YOU NEED TO KNOW ABOUT MEN AND REL ATIONSHIPS IS RIGHT HERE I ’ve made a living for more than twenty years making people laugh—about themselves...
Words: 52567 - Pages: 211