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Gatorade Commercial Paper

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Submitted By blubaughjt
Words 1154
Pages 5
Justin Blubaugh
English 150 Mary Carroll-Hackett 9/29/2011
How Gatorade Tricks You
When a Gatorade commercial comes on, the commercial is not only advertising Gatorade products, but it is also taking advantage of our other interests in a way to sell their product, Gatorade commercials, especially ones targeting young athletes, show the companies’ extraordinary success in marketing. The commercials are an excellent example of the company’s successful use of upbeat catchy music, professional athletes and artists in their commercials, and the kind of programming strategies Gatorade uses. Gatorade commercials are known for the upbeat, catchy, youthful music they incorporate within the commercials to grab the attention of the young and athletic audience. Gatorade has used many different songs in their commercials. These are the songs that I found Gatorade uses in their commercials, and they are piano solos with Lil’ Wayne’s narrations about What is “G” (Vranica), Lock It Up (Lock It Up - Gatorade Commercial 2009 (That's G)”), and Gatorade Evolution (Lippert). Also Gatorade has used Carmina Burana(“Kevin Garnett - New Gatorade Commercial”) as the background music for countless commercials. These songs are perfect for attracting young athletes because all of the songs are catchy and they are the type of music that young athletes listen to. Lil’ Wayne is a very famous artist that focuses his music to attract high school and college aged people. Lock It Up and Camina Burana have high intensity, fast-paced, youthful songs that young people like. Lastly, Gatorade Evolution is one of those songs that gets stuck in your head with its catchy, happy, go-lucky tune in it. Gatorade took time in picking the songs they used in their commercials to maximize their popularity. They use the perfect songs in their commercials to attract the audience to whom they are trying to

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