...Ranajay sengupta | 18054 | 8/25/2012 | Contents Why gay market is lucrative 2 LGBT as a customer segment 3 Over-indexing and Consumption 3 Entertainment 3 Travel and Leisure 3 Internet usage 3 Brand Loyalty 4 LGBT signs and symbols 5 Segments which have used LGBT marketing 6 Lifestyle of a typical LGBT consumer 6 Mistakes to avoid while marketing to the LGBT community 7 References 9 Decades after invisibility and reaching critical mass, a breakthrough July 1991 article in the conservative Wall Street Journal called the lesbian and gay community "a dream market." Today the American market is estimated to be valued at $660 billion, projected to reach $835 billion by 2011 --based primarily on U.S. population growth and steady 7% representation of gays and lesbians within the overall population. In 2004, 36% of Fortune 100 companies have advertised directly to the lesbian and gay market, and American corporations now spend about $223.3 million annually in gay print media, according to the 2006 Gay Press Report from Rivendell Marketing and Prime Access, which tracks 284 U.S. gay press publications. Much more has been spent in sponsorships and online advertising, which the survey does not track. The situation is fast changing in India as well, OutNowConsulting.com, The London-based consultancy firm has been conducting surveys across the globe on the product and lifestyle choices of the lesbian, gay, bisexual and transgender (LGBT) community and provides...
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...The “Amazing Warriors”in the University of the East – Caloocam Campus And their use of gay lingo BY: DADOR, DIANE DE GUZMAN, PAULA DIANZON, RAFAEL EVANGELISTA, SHEENA ORBE, LOVELY PABLO, RUSHMON KYLE RAMOS, KRIZZIA ANNE PROF. PATRICIO LAZARO 2013 CHAPTER I Introduction The term Gay has been used loosely to include homosexuals, bisexuals, transsexuals, cross dressers, and effeminate men. Filipino gays are mostly stereotyped as effeminate, cross dressers, hair dressers, camp and ridiculed. Bakla or bading, are derogatory Filipino word gay, is commonly used. Tibo or tomboy has a similar function, and refers to lesbians, usually of the butch and masculine type. A more benign slang word for gay men is billy boy. For Filipino gays, the Tagalog phrase “paglaladlad ng kapa” (literally means “unfurling of the cape”) refers to the coming-out process. Although gays and lesbians are generally tolerated within Philippine society, there still widespread cases of discrimination. Sward speak is a vernacular language derived from Englog (English-Tagalog) and is used by a number of gay Filipinos. It uses elements from Tagalog, English, and Spanish and some are from Niponggo, as well as celebrities’ names and signature brands, giving them new meanings in the context of this unique language. Background of the Study Different research studies were made and yet there are many different results. Previous research has found numerous benefits to listening to music before performing...
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...has evolved regarding racism, but now there is a form of discrimination that is becoming more prevalent. This form of discrimination is towards those of other sexual orientations, such as those who are gay, lesbian, or bisexual. Discrimination, under any circumstances, is morally wrong, and discrimination based on sexual orientation needs to be addressed. Along with the degrading discrimination based on sexual orientation, comes the subjection of verbal abuse and other hate crimes. A gay and lesbian anti-violence report states that 75% of hate crimes are committed by people under the age of 30, and one in three are under the age of 18. More than 80% of victims of violent hate crimes never report the incident, because many are afraid they will be “outed”. Such horrific discrimination and violence can often result in low self esteems, and in some cases, even suicide. Young lesbians, gays, and bisexuals are at a quadruple risk for suicide than people of the same age that are straight. Anti-gay hate crime rates have risen dramatically; an incredible 172% in just the past decade. This tragedy has even become prevalent in families. One study showed that 26% of gay and lesbian teenagers who came out to their parents were kicked out of their homes, and 42% of homeless teens are gay, lesbian, or bisexual. There is even discrimination in the workforce. A survey of two- hundred employers showed that 18% would fire someone who...
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...Running head: Name of class Name of class Your name University Course number Abstract In this paper, this learner will outline a qualitative focus group research proposal for this final assignment. This paper will outline the problem as well as the research question and proposed research methodology to accomplish the research. At this conclusion of this paper, this learner will analyze and present justification of the research proposal this learner chose to answer the research question. Table of Contents Introduction………………………………………………………………………………….7 Statement of the problem……………………………………..……………………...7 Theoretical Perspective…………………….……………………………………….. 8 Independent Variables……………………………………………………….10 Dependent Variables…………………………………………………………10 Peer Relations…..………………………………………….…………11 Developmental Process of Children.…………………….….………..12 Social Supports…………………….…………………………………13 Gaps in Research……………………………………………………………..14 Research Question……………………………………………………………….......15 Hypothesis……………………………………………………………………………15 Selected Methodology—Qualitative Focus Group………………..….………………..........15 Sample criteria………………………………………………………………………16 Sample size………………..….……………………………..………………………17 Sampling procedure…………………………………………………………………17 Focal Elements…….………………….…………………..…………………………19 Definition...
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...Homeless LGBT Youth Patricia Lynard Literature Review SOWK 469 Applied Social Work Research Kofi Danso, Instructor Minnesota State University, Mankato March 6, 2013 Background/Intervention Someone who identifies as homeless LGBT youth is someone who fits into three categories combine. Firstly, they are young usually between the ages of 13-17 years of age. They are also homeless which loosely describes a person without a regular dwelling. There are several reasons why someone may become homeless; some examples include financial difficulties or family problems that force someone out of their home. The last category is an individual who identifies as lesbian, gay, bisexual, or transgender (LGBT). It is estimated that people who identify as LGBT make up 20% of the homeless population (Van Leeuwen, Boyle, Salomonsen-Sautel, Baker, Garcia, Hoffman, & Hopfer, 2006). When these categories are combined the individual is considered homeless LGBT youth, which is the focus of this literature review. The interventions for homeless LGBT youth are limited, but they can access local homeless shelters they however run the threat of being harassed by other people using the facilities for their sexual orientation. There a few organizations designed to help the homeless LGBT youth these interventions provide emergency housing for LGBT youth who have either been thrown out or have run away from their homes (Rosario, Schrimshaw, & Hunter, 2012). Purpose The purpose of this literature...
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...Transgender Students on College and University Campuses Across America According to a survey of 75 undergraduate and graduate students from 61 different college and universities across the United States zero students indicated that their college or university included gender identity or expression in its non-discrimination policy (McKinney). Transgender individuals are treated unfairly on college and university campuses. Most campuses have ways for the lesbian and gay students to feel safe but schools are often forgetting the 'T' in LGBTQ (Lesbian, Gay, Bisexual, Transgender, Questioning). The value of this issue is that is affecting more people than ever before. Twenty years ago most people didn't think that transgender was a thing you could be or it was misinterpreted into a bad thing. Now that people understand it and they feel comfortable as identifying under that umbrella, they should be able to express themselves in a place where they pay a lot of money to attend. Earlier this year the Huffington Post did a live video interview with four college students that identified as transgender. Jay Fondin a sophomore at George Washington University said “It's a very difficult environment to navigate because I find myself having to explain a lot of what trans is on daily and weekly interactions to live comfortably on campus. Like I said, it's not unfriendly but it's difficult because no one knows anything”. Susan Marine, an assistant professor at Merrimack College, analyzes...
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...a crime. 2 Historical Background Homo erotic practices were widely present, and integrated into the religion, education, philosophy and military cultures of various societies and also condemned by many. 1 Introduction 2.1 Ancient history Homosexuality is defined as sexual orientation characterized by aesthetic attraction, romantic love, and sexual desire exclusively for members of the same sex or gender identity. The potential for homosexual behavior appears to be a basic part of human sexuality, since many people experience homosexual interest, curiosity, or activity at some point in their lives. Homosexual behavior has also been observed in most animal species. Many homosexuals prefer to be called gay or, in the case of women, lesbian because of the exclusively sexual connotation of homosexual. When individuals engage in both heterosexual and homosexual behaviors, they are said to be bi-sexual. The practices associated with the erotic attraction of people to one’s own gender have been around since the dawn of humanity. Homosexuality, one of the many different sexual behaviors exhibited by humankind, has been rejected, persecuted, and denied.In many countries homosexuality is illegal.It is seen as a perversion.In recent times, societal attitude toward homosexuals has changed.They are gaining acceptance in society or at least in the eyes of law.The recent ruling of Delhi High Court on Section 377 has legalized homosexuality in...
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...Lu Jin Section: A01 Instructor: Jeff Bennet Paper No.2 Can a popular television show make a difference in how people think about gay men? As the issue of representation is central to this essay, the most obvious issue surrounding this is the stereotyping of gay characters on television. These types of programmes are no longer written by the homosexual for the homosexual, but have become integrated within “mainstream” mass media (Battles and Hilton-Morrow,2002). This paper will explore the extent of enabling and constraining effects that gay visibility and its accompanying representations have on the popular TV show “Will & Grace.” I will also examine how visibility has produced disciplinary discourses as well in the show as how it has created opportunities for resisting dominant ideologies. And then the paper will also explore how the media text shaped the societal and cultural attitudes towards LGBT individuals. Finally, the paper will address how the increasing visibility of’ LGBT’ individuals in the media tells us about our broader social, sexual, cultural world. The Season 3, Episode 1, the title is “Will New City”, I was amazed by the first 12 minutes of the show which represents sophisticated relationships among the three main characters: homosexual Will Truman, heterosexual Grace Adler and “very gay” friend Jack. The overall theme of this scene is Will spent three months on the island, and finally returns only to learn that Jack and Grace have bonded in his absence...
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...Is television turning the America public gay? In the article “Subversion Through Perversion” by William Jasper, he claims that forces in entertainment are trying to take their audience with them to hell. Jasper continues by saying that these “sodomites” (Jasper, 2005, para.1) are trying to force homosexuality on straight people and make them subconsciously accept it. He then claims that over the top homosexuals are trying to reform our society and culture but are unsuccessful with passing laws so the must do so through the media, through the placement of gay/lesbian characters in popular shows. Jasper explains how the “Velvet Mafia” (Jasper, 2005, para.5) is in charge of determining when it is time to push homosexuality on the public. When they say its time there are coming out episodes or same-sex kissing scenes. Jasper later cites a New York Times writer, Virginia Heffenan. She claims entertainment mediums have discovered the appeal of the lesbian kiss and how the audience sees them as nothing out of the ordinary. She also describes how lesbians are sold to young adults and makes them seem beautiful and cool. Jasper continues with his examples by calling out The Simpsons and claiming Homer has been added to further spread homosexuality by officiating a same-sex marriage. At the end of the article, Jasper concludes by saying that this revolution occurred so quietly that no one even knew it happened. I disagree with Jasper that the media is trying to homosexualize America because...
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...Research Paper Gay Parenting and Assisted Reproductive Techniques: A Symbolic Interactionist Perspective Introduction Gay rights have become a prevalent issue within the last decade. In the United States, gay marriage has been legalized in five states. With this has come a flurry of accompanying issues that must be addressed, this includes gay and lesbian fertility rights. Many gay and lesbian couples undergo assisted reproductive techniques (ARTs) in order to have children. In the United States, fertility clinics are privatized, this means, among other things, that doctors have the right to pick and choose whom they take on as patients. There is no guarantee for gay couples seeking fertility treatment; many couples trying to have a baby are turned away based on how a doctor feels about same sex families. As it stands, no physician or hospital receiving government funding can discriminate against a patient based on his or her race, color, religion or national origin (Appel, 2006). It goes against the human rights of the potential patient to discriminate against them based on their sexual orientation. How do anti gay legislation further conceptualize the idea the nuclear family? Using a Symbolic Interactionist perspective, this paper looks at how gay and lesbian families use family symbols and rituals as strategies to negotiate family identity in interactions with families of origin, social network members, and community institutions, as well as challenge hetero-normative...
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...Diversity Organizations Paper The status of women in United States history, The serious studies of women written by amateur women scholars were ignored by the male-dominated history profession until the 1960s, when the first breakthroughs came. The field of women's history exploded dramatically after 1970, along with the growth of the new social history and the acceptance of women into graduate programs in history departments. An important development is to integrate women into the history of race and slavery. A pioneer effort was Deborah Gray White's 'Ar'n't I a Woman? Female Slaves in the Plantation South (1985), which helped to open up analysis of race, slavery, abolitionism and feminism, as well as resistance, power, and activism, and themes of violence, sexualities, and the body. A major trend in recent years has been to emphasize a global perspective. The status of women in United States today, women in the U.S. have made big advances in every field. Yet discrimination still exists. Doing "A Man's Job" As women have gradually become leaders in the professions — in medicine, law, and business, for example — they also have taken jobs once regarded as too physically strenuous. Women have become sanitation workers, police officers, fire fighters, and coal miners. Some examples of concepts and constructions of masculinity and femininity in society and media are, a man or a woman in our society is not just defined by the biological traits someone possesses, but it is also...
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...Professor Benjamin Delloiacono English 105 19 February 2015 Identity in Colors An individual’s personality represents their identity and also symbolizes the new changes in their identities. The story “Clothes” from Chitra Banerjee Divakaruni’s short story provides a connection between the color of clothes of a person and their identity. The main characters changing clothes at the different stages of her life symbolizes her changing characteristics, which ultimately forms a new identity for her. Moreover, the theme of identity in colored clothing in “Clothes” by Chitra Banerjee Divakaruni’s connects to the various colors on the gay pride flag. In “Clothes”, Mita wears different colors of saris which symbolize the beginning of a new life, adding to how the rainbow colors of the flag have become widely recognized as a symbol of LGBT pride and identity. In the article “Meet Gilbert Baker, the Man Who Invented the Gay Pride Rainbow Flag” by Samantha Grossman, the author states how Gilbert Baker created a rainbow flag that became a new symbol representing diversity and acceptance. This paper will compare how colors have become a symbol of pride and identity as they are represented in Grossmans article within the framework of “Clothes”. Through this careful examination the evidence will reveal how the use of color represents identification and hinder the author’s arguments. While on the surface Divakaruni’s story is about cultural transition due to an arranged...
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...“Don’t Ask Don’t Tell” has become one of the most talked about subjects. Before we get into debate, one must know the basic principles of the policy and its history of origin. “Don’t Ask, Don’t Tell, Don’t Pursue, Don’t Harass” (DADTDPDH or DADT for short) is a ban on lesbians, gays and bisexuals serving in the military. DADT is the only law in the United States that authorizes the firing of an American for being gay. There is no other federal, state, or local law like it. DADT is the only law that punishes lesbians, gays and bisexuals for coming out. Many Americans view DADT as a simple agreement with discretion as the key to job security. While this is true to some extent, in the eyes of a homosexual service member, it may not be so simple. An honest statement of one’s sexual orientation to anyone, anywhere, at anytime will lead to being fired. (Service Members Legal Defense Network) DADT was the result of a failed effort by President Clinton to end the ban on gays in the military. The bill was a result of the brutal 1992 murder of Seaman Allen Shindler. Bill Clinton, a candidate at the time, proposed ending the ban by issuing an Executive Order overriding the Department of Defense regulations that barred gays from serving. Congress, however, intervened and the ban was made law, theoretically preventing action by future Commanders in Chief. (Service Members Legal Defense Network) This law was significantly different from prior prohibitions on military service in three ways...
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...JOURNAL OF SEX RESEARCH, 51(6), 696–710, 2014 Copyright # The Society for the Scientific Study of Sexuality ISSN: 0022-4499 print=1559-8519 online DOI: 10.1080/00224499.2013.772086 ‘‘Becoming Bold’’: Alcohol Use and Sexual Exploration among Black and Latino Young Men Who Have Sex with Men (YMSM) Matt G. Mutchler Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; and Community-Based Research in Education Unit, AIDS Project Los Angeles Bryce McDavitt Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; Community-Based Research in Education Unit, AIDS Project Los Angeles; and Clinical Psychology Division, Pacifica Graduate Institute Kristie K. Gordon Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; Community-Based Research in Education Unit, AIDS Project Los Angeles; and Department of Criminal Justice, University of Alabama, Tuscaloosa Alcohol use is correlated with unprotected sex, which may place young men who have sex with men (YMSM) who use alcohol with sex at increased risk for contracting HIV. However, little is known about how this link develops. This study used qualitative interviews to explore how alcohol became associated with sex and sexual risk among YMSM. We purposively sampled 20 Black and 20 Latino YMSM (N ¼ 40), ages 21 to 24, who used substances (alcohol, marijuana, and crystal methamphetamine)...
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...When queers were first portrayed in media, gay men were popular sidekicks in multiple sitcoms. For example , Will and Grace, used both gay men as best friends ,who offered comedic relief in awkward situations. There has been a shift in the portrayal of the LGBTQ community after Ellen DeGeneres revealed her own sexuality through her character Ellen Morgan in her sitcom Ellen. After Ellen’s coming out episodes emerged, the LGBTQ community was no longer in the background and now “gays are witty sidekicks, girls next door, doctors and lawyers, city officials, and teenage experimenters, garnering Emmys, accolades, and great ratings as they invade the family home through the ubiquitous tube”(Skerski 365). Ellen helped transition the role of queers from witty supporters, to significant serious characters. She made “sexual orientation [be the only] important aspect of her life, not the sole purpose of it”(Gibson, Alexander, Meem 310). Media has come a long way in the 20th century but many still don’t agree with the way queers are portrayed through media. Although shows have changed, people are still not satisfied in the way queers are viewed. “Queer theory asks that we take very seriously the representation and construction of sex and sexuality in a wide variety of cultural venues”(Gibson, Alexander, Meem 258) . By putting more LGBTQ characters into media it “normalizes” who they truly are representing them with heteronormative themes. Shows such as Glee have come out with multiple...
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