GE Energy and Healthcare What are the business benefits of using Information Technology to build strategic costumer relationships for GE Energy and GE healthcare? What are the business benefits for their customers?
Information Technology helps accomplishing organizational goals. Accessing of facilities has become easier and immediate access of information make it user friendly and helpful. The Operational costs are reduced due to the increased productivity and or efficiency and as a customer like to pay the lowest price possible for products and services this can be transferred down to them. This in turn helps the customers to have a high quality service given to them, increasing their trust in the business. Customer intimacy can also be improved by the decision making done by the feedback received by customers or the monitoring of the systems to improve a product or service.
In GE Energy’s customers have a requirement for a consistent and high quality power to be provided, any down time puts the business at risk of huge opportunity cost, and GE remotely monitors and run diagnostics on the equipment. Other companies’ techs were on a planned schedule or using assumptions to provide their service. If a turbine failed than it was too late. The data collected is then manipulated to help make informed decisions on when to service parts and make replacements. What GE has done is have customer intimacy and dependency by the high quality of service provided, consumers now depend on GE for help in optimizing their ability to supply consistent and high-quality power to their customers.

In Healthcare, the rapidly obsolescent technology involved, machines tended to be leased.
In GE's old model they would lease equipment with a warranty included with an option to be extended. The investment in information technology for network monitoring, diagnostics and data analysis of