Gen Y Case * The differences between Gen Y (also known as the Millennial Generation or Generation Next) and the previous generation form the core issue in this case.
This case is revolves around two characters, Josh Lewis and his boss Sarah Bennett. While Josh is a marketing associate with Rising Entertainment, Sarah is the marketing Chief of the movie division.
The main issue is that there is a somewhat lack of mutual understanding between the two characters which may be crudely attributed to the generation gap between the duo. Rising Entertainment, one of the top three multimedia production and distribution houses in the world, was in process of releasing the fourth instalment (Fire Force Five-Ignition) of the extremely successful Fire Force Five movie series. The previous three movies released over the past 10 years had grossed more than $2.4 billion. Sarah, who was responsible for the distribution and marketing plan for the Triple-F series was, therefore, pretty obviously extremely concerned and careful about getting the same done in the best possible manner. She had done perhaps done even more than what constituted her responsibility including: * Leveraging her relationship with the reporters of various magazines, which she had forged over the years, to get behind-the-scenes and making-of feature articles placed in the magazines. * Overseeing the high-impact trailer that was to be reviewed in a meeting in which she was to make a presentation to the CEO Sam Smithstone. * Had even been coordinating with Rising Entertainment’s publicity department to get most of the Triple-F quintet booked on the morning and late-night talk shows.
The success of the latest Triple-F series (Ignition) was particularly important for Sarah because she hoped that it would immensely help in lobbing herself for the positions she was really interested in, which was