Introduction
I have finished my analysis of gender in the Givenchy’s Perfume advertisement which is advertised in VOGUE magazine. The ad successfully achieved its target audiences and created a perfect design to represent the content of the product. The perfume has not only attached its first target audience who are the women but also the other audiences such as the women’s boyfriend, husband or the men who are chasing after women. The visual message uses images of people, colour, context and so on to sell the product and promote the product by utilizing the gender stereotypes.

Primary and Potential Target Audience
When you keeping eyes on the every corner of the ad, you’ll find the creators of the ad spent a lot of mind in detail place. The woman in the ad wears a low bareback dress and has a laced mask in her face. Her fical expression gives a sexy look. She has silver eyeshadow on her eyelid, soft red on her lips . The appearance of this woman and the perfume bottle placed at the bottom right-hand corner act in cooperation with each other. Definitely when the women look at the ad especially at the glamorous ad model , no women can transfer their attention. They want to be perfect like the model and the ad make them think that using the perfume, you can become charming like the model. So all of the women , has nothing to do with age, are the primary target audience of the ad.
In another angle, the men are also the target audience, I regard them as the potential target audience. They are not so obvious like primary target audience, but the amount of them is considerable and should not be ignored. They hope their wives or girlfriends become glamorous like the model so they want to purchase the perfume.

Design Features
The dress of the model has a gradual change from white to dark blue and finally falls into a black silhouette while the perfume bottle has a