...Gender Differences in Preference for Product Design By Ellie Taylor 2008-2009 A PSYC3170 Major Project Supervised by Dr Steve Westerman and Dr Ed Sutherland A dissertation submitted in partial fulfilment of the requirements of the degree of BSc (International) Psychology And in agreement with the University of Leeds’ Declaration of Academic Integrity [pic] Institute of Psychological Sciences University of Leeds Acknowledgements I would like to personally thank Steve Westerman, Ed Sutherland and Peter Gardner for the help and time they gave me to complete this project. Without their constant support it would have been much harder to produce. A special thanks goes to Steve Westerman for creating the computer programme used, and guidance with statistics. CONTENTS Title Page…………………………………………………………………………………………………………………………………………………….1 Acknowledgements……………………………………………………………………………………………………………………………………...2 Contents Page……………………………………………………………………………………………………………………………………………..3 Abstract…………………………………………………………………………………………………………………….…..4 1. Introduction………………………………………………………………………………………………………………..5 1. How are Aesthetic Preferences Formed………………………………………………………………………….……………6 1. Previous Experience…………………………………………………………………………………………….……………..6 2. Physiological Feelings and Threat Perception……..……………………………………………………….………..6 3. Evolution……………………………………………………………………………………………………………………...
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...snack. What is this speech’s specific purpose? To help individuals who has no time because of work and family. In choosing a specific purpose, how may you narrow the topic so it is appropriate to this audience? I would like to inform my audience that there is a really easy and quick snack that will be tasty. Demographic Audience Analysis: What special adaptation is necessary in the speech? It depends on the individuals taste and preferences. Some people could be allergic to fish cake or they prefer not to eat mayonnaise. Age: Making sure that when presenting such a speech that is targeted for the right age group. Children may prefer candy or sweets and adults may or may not like the taste of the snack. Gender: It is important that I do not offend someone’s gender in the process of giving my speech. Whether it is female or male it depends on what kinds of food they eat. Sexual orientation: Sexual orientation has nothing to do with my speech, but I need to make sure that I am not discriminating anyone because of their sexual preference. Religion: Although my ingredients may be from one culture who’s belief is of their own. There is no religion requirement to participate in making or eating this snack Racial, ethnic, and cultural background: Race and ethnicity has nothing to do with it, but cultural it may have a tiny impact. It depends on what the expectations are on preparing fish cake. Group membership: This presentation is for all members of society. There’s no...
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...CONSUMER QUESTIONNAIRE: Name ………..………………………………………………………………………………. Occupation……………………………………………………………………………………… Gender: Male [ ] Female[ ] 1) Age a) 4-12 b) 12- 18 c) 18-25 d) 25-45 e) 45& above 2) When do you have biscuit? a) Morning (with breakfast) b) Evening (with tea) c) Quick snack in evening. d) Whenever hungry. 7) Normally, where do you buy biscuits from? a)Grocery stores b) mall c) general stores d) others 9) Are you a health conscious? a)Yes b) No 10) If yes, which category of the biscuit do you prefer? a) Glucose b) sugar free c) nutritive d) whole grain 11).Rate the following brand in terms of product awareness in all category (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ] 12). Rate the following brand of biscuits in the order of buying and consumption preference (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ] 13). How did you know about the preferred biscuits ? (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Television & Radio [ ] b)News paper & Magazine [ ] c)Family & Friends [ ] d)Others [ ] 14).What are the reasons which made you choose the preferred brand of biscuits ? (5-Very High ,4-High...
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...Lyceum of the Philippines University College of International Tourism and Hospitality Management RESEARCH PROPOSAL |1.0 Title: Venue Preferences as perceived by Students of Lyceum of the Philippines University Manila for their On-the-Job Training Course | |2.0 Name of Proponents: |2.1 College/Department: | |Joanne Patricia H. Receno | | |Argil John Sebastian |CITHM | |Kyle Dalisay | | |3.0 Statement of the Problem/Objectives of the Study | |This research aims to identify and analyze the venues preferred by the students of Lyceum of the Philippines University Manila for their On-the-Job Training Course. | |This study seeks to know about: | |To determine the students’ demographic...
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...have to. | Laggards | I’m usually one of the last few people I know to use new technologies | Late Majority | I usually use new technologies when most people I know do | Early Majority | I like new technologies and use them before most people I know | Early Adopters | I love new technologies and am among the first to experiment with and use them | Innovations | (Table 4-1) The findings shows that close to half of the respondents (45%) identify themselves as being Early Majority, who would use new technologies when others do so. While percentages for innovators (13.3%) and late majority (11.7%) are almost the same, very little percentage of respondents are more skeptical to new technologies (5.8%). (Figure 4.1) (Figure 4.1) Gender difference plays a part in new technology adoption as well, from our study we notice that male respondents see themselves as innovators and early adopters (27.5%) and more female respondents identify with early majority (28.3%). (Figure 4.1.2) (Figure 4.1.2) We can see that there is a potential market among the male students who are...
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...Work Culture Preferences Townes, Christopher Gen/200 July 10, 2013 Dr. Johnella Bradford Work Culture Preferences My Career Plan: Work Culture Preference states that I am an ethical well-resourced expert. Based on over one-hundred questions given that narrow down what I would like in an ideal job setting, I had only the choices of not at all or more likely. Knowing my ideal work culture not only would allow me to benefit my organization to achieve goals but will also allow me to achieve personal goals as well. I’m excited to find the work culture preference results returned that being ethical was the first of the three qualities it defined me as. Emphasis on fairness and equal rights has always been important to me, I believe that my timed served in the Navy is a reinforcing factor in that you should not segregate by gender, ethnicity or cultures. There should be no one person that is looked at as inferior or not qualified to complete any task assigned. I would look for the people who would not be afraid to express themselves freely and contribute their thoughts and ideas to better the organization. The next quality work culture preference defined in my results was that I was well resourced. Providing a safe and comfortable work environment with all the necessary resources to do high standard work is paramount, ensuring that encourages employees to want to work and perform at their highest level. A safe environment results towards limitless performance, innovation and...
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...diverse culture of students? The VARK, may very well be the solution for both teacher and student. “The VARK learning style model was introduced by Neil Fleming in 2006. VARK is an acronym, which stands for visual, aural, read/write, and kinesthetic modalities” (Prithishkumar & Michael, 2014, p. 184). The VARK is a short questionnaire that identifies the participants’ sensory modality preference. Helping the learner understanding how they learn and receive information. The verdict on the VARK learning assessment is that the writer falls into the category of the multimodal. This means she has a couple different learning preferences. Which was not a real surprise to her taking in consideration she prefers to listen to lectures but also enjoys hands on approach to learning as well. Taking a closer look at what this means for the writer and her preferred learning, what does multimodal mean anyways? According to the designer of the VARK, multimodal means that the learner prefers to learn using multiple learning modes. Whether or not the learner uses all of them at once, is the preference of the learner. There are three ways in which multimodal learners prefer to learn. They are described as: Context Specific Approach, Whole-Sense Approach and Sequencing (Fleming, 2014). Since a high percentage of learners are multimodal it is important to understand this modal. (Prithishkumar & Michael, 2014). Multimodal learners who...
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...Business Research Methods Project On Conjoint Analysis Identifying Key Product Attributes & Product Designing of Mobile Phones Abstract This paper intends to explore consumer preferences for Mobile phones attributes, to determine the optimal combination for consumers, and to provide manufacturers a reference for their marketing strategies. In this study, consumers were divided into several demographics (age, gender, occupation) and individual preferences for various mobile phone attributes were compared. Consumers showed significant demographical difference in their preferences over the combination of mobile phones attributes. The various combination of mobile phone attributes were grouped together. Subjects were asked to rank the 22 product profiles (Pair1 to Pair22) from the most to the least preferred. The variables Pref1 through Pref7 contain the IDs of the associated product profiles, that is, the card IDs. Subject 1, for example, liked pair13 most of all, so PREF1 has the value 13. Analysis of the data is a task that requires the use of command syntax—specifically, the CONJOINT command. The necessary command syntax has been provided in the file conjoint.sps. Literature Review N. Soutar et al. (2008), the study aims to examine its relevance in exploring the trade-offs followers make about leaders. The aim was to have an integrated understanding of leadership. The leaders were assessed on the eight leader attributes obtained from three focus groups...
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...1) Executive Summary This research paper will investigate the benefits of dynamic and fixed pricing and how the different pricing methods are perceived by consumers in the online market. It will examine consumer perceptions and behavior when purchasing various goods and services in an online environment. As well as the trends of increasing dynamic pricing methods on various websites even for goods and services sold at posted prices. 2) Introduction The pricing issue we have chosen to investigate is that of dynamic vs. fixed pricing of products and services on the internet. Prior to the introduction of e-commerce, products and services were distributed through brick-and-mortar stores with fixed prices. However, many online websites are now offering variable pricing methods for the exact same products. Consumers are now able to have much more control over the prices of these online goods and services. With a typical brick-and-mortar store or online store, the price is set by suppliers to meet the average consumers’ willingness to pay, in order to maximize profit. One of the main advantages associated with a set retail price is reliability. Consumers can make a decision to purchase the product at the current price, and they have a sense of security that the product will be available at the set price. With the introduction of e-commerce suppliers are now able to sell their products to much larger markets across the world and are no longer restricted by geographical...
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...A Study on Consumer Preferences for Financial Newspapers Dear Respondents, We are student of LDRP-ITR conducting a research on Financial Newspapers. Please spare a few minutes to respond to our Questionnaire. We assure you that any information provided by you will be used only for academic purpose. PERSONAL DETAILS Name: _________________________________________________ Gender: (a) Male (b) Female Age Group: (a) Less than 20 years (b) Between 20 to 30 years (c) Between 30 to 40 years (d) Between 45 to 60 years (e) Above 60 years Occupation: (a) Employed (b) Business (c) Profession (d) Student Qualification: (a) Under-graduate (b) Graduate (c) Post-graduate (d) If others(specify)______________ Number of family members: (a) 2 (b) 3-4 y (c) 5-6 (d) More than 6 Annual income of family (in rupees): (a) Less than 5 lacs (b) Between 5-10 lacs y (c) Between 10-15 lacs (d) More than 15 lacs 1. Rate the following in your order of preference or a scale of 1-10 (Where 1 is highest and 10 is lowest): (a) Newspaper (b) Television y (c) Radio (d) Internet (e) Magazines 2. Do you read any financial newspaper? (a) Yes (b) No (If “yes” then go to question 3. and if “No” then go to question 13.) 3. How do you obtain the copy of financial newspaper? (a) Office (b) Subscription at home (c) Library (d) College Stand (e) Friends/Relatives home 4. Would you be willing to subscribe to a financial newspaper in addition to your English newspaper? (a) Yes (b) No 5. What price would you be willing to...
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...1. Appendixes 2.1. Self-generated Survey Questions for Apple Inc. Survey (raw) (Please tick the appropriate choices/ Fill in the blanks) 1) What is your gender? * Male * Female 2) Which age group do you belong to? * 18 and below * 19-24 * 25-30 * 31-40 * 41-50 * 50 and above 3) What is your occupation? * Full-time student * Part-time student * Working adult * Housewife * Retired * Unemployed 4) What is the range of your income? * $500 and less * $500-$1,000 * $1,000-$5,000 * $5,000-$10,000 * $10,000 and above 5) What do you prefer to do during your free time? * Sports/ Outdoor activities * Watching movies * Shopping * Food exploring * Staying at home * Others (please specify): _________________ 6) How often do you use your phone? (1 being never and 5 being very often) _____ 7) Please rank the following phone brands according to your preference (1 being your least preferred choice and 5 being your most preferred choice) Rank Brands | | | | | | Apple | * | * | * | * | * | Samsung | * | * | * | * | * | Sony | * | * | * | * | * | Nokia | * | * | * | * | * | Blackberry | * | * | * | * | * | Others |...
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...Questionnaire for Ice Cream Industry Instruction Only choose one answer from the below given options. Part I: Personal Details 1) Name: __________________________________________________________________________________ 2) Gender: Male / Female 3) Marital Status: a. Single b. Married c. Widowed d. Divorced e. Separated 4) Age: a. 15 – 24 b. 25 – 34 c. 35 – 44 d. 45 – 54 e. 55 – 64 f. 65+ 5) Occupation: ____________________________________________________________________________ 6) Contact Number: (_____) (___________________________) 7) E-mail Address: ________________________________________________________________________ Part II: Preference Test 1) Do you eat ice-cream? a. Yes b. No 2) Which brand of ice-cream do you prefer? a. Vadilal b. Amul c. Baskin-Robins d. Other: ________________________ 3) On a scale of 5, How much would you recommend it to your friend? (5 being the most recommendable) a. 5 b. 4 c. 3 d. 2 e. 1 f. 0 4) In which form do you prefer ice-cream? a. Kulfi b. Cone c. Scoop d. Party pack e. Candy f. Sundaes g. Gallatin h. Gourmet 5) When do you eat ice-cream? a. Daily b. Sometimes c. Summers d. Depends on mood e. Whenever you feel like 6) Rate the parameters you consider while buying an ice-cream. (5 is highest level of consideration) 1 Quality Price Variety Availability Advertisement Packaging Promotional Schemes Taste 2 3 4 5 7) How much do you spend on one...
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...TRANS Asian Research Journals TAJMMR TRANS Asian Journal of Marketing & Management Research Vol.2 Issue 3-4, March-April 2013, ISSN 2279-0667 A STUDY OF SMALL CAR CONSUMER PREFERENCE IN PUNE CITY Mrs. Beena John*; Dr. S. Pragadeeswaran** *Research Scholar, MS University, Tirunelveli, India. **Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India. ABSTRACT Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991. The presence of the many manufacturers and variants within the city provides several decision options to the customers as they supply similar product proposition, creating the passenger automotive small car market highly competitive Customers now search for those differentiating parameters, which may help them to choose among the alternative products available in the market. The purpose of this paper is to come with the identification of parameter that influence the customer purchase preference behavior patterns of passenger automobile small car owners within the city of Pune. Of greatest interest to the current study is the impact of demographic variables and income affecting the vehicle selection of small cars. KEYWORDS: Consumer preference, small cars, influencing factors. ___________________________________________________________________________ INTRODUCTION India assisted by its economic advancement, is experiencing...
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...of preference for residence hall facilities and amenities, study of a developing country Fatemeh Khozaei1*, Ahmad Sanusi Hassan1 and T Ramayah2 1 School of Housing Building and Planning, Universiti Sains, Malaysia. 2 School of management, Universiti Sains, Malaysia. Accepted 15 June, 2011 The main purpose of this study was to explore the degree of university residence hall students’ preferences for some facilities and amenities. With a case study of a developing country, this paper also aimed to determine whether the mean score of these preferences differed significantly with regard to students’ gender, nationality, race and study level. Structured questionnaires were administrated to 850 residence hall students, and 752 questionnaires were usable out of these numbers. The result of the study indicated that free internet access, lockable storage space and mirror inside student’s room, water machine and variety of food in food stall were the 5 most preferred facilities in the residence halls. Additionally, this study highlighted the importance of some specific facilities such as kitchen, laundry monitoring system and 24 h available taxi from students’ perspective. It was found that students had a great interest to these facilities as well. The research further uncovered a significant difference among male and female students, race and study level on their degree of preferences. Undergraduates, Chinese, and female students reported greatest preferences for...
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...823** | .868** | | Sig. (2-tailed) | .000 | | .000 | .000 | | N | 400 | 400 | 400 | 400 | Prefer Large Variety of Entrees | Pearson Correlation | .806** | .823** | 1 | .831** | | Sig. (2-tailed) | .000 | .000 | | .000 | | N | 400 | 400 | 400 | 400 | Prefer Unusual Entrees | Pearson Correlation | .765** | .868** | .831** | 1 | | Sig. (2-tailed) | .000 | .000 | .000 | | | N | 400 | 400 | 400 | 400 | **. Correlation is significant at the 0.01 level (2-tailed). | Null Hypothesis- No relation between preference to drive 30 minutes or less and preference of menu items Alternative Hypothesis- There is a relation between the preference to drive 30 minutes or less and preference of menu items Interpretation-All the correlations have sig values that are significantly different from zero. So, we reject the null hypothesis. The correlations are positive and they are in the moderate range. As the preference to drive 30 minutes or less increases, so do preferences for unusual deserts, large variety of entrees, and unusual entrees. Correlations | | Prefer Drive Less than 30 Minutes | Prefer Simple Decor | Prefer Elegant Decor | Prefer Formal Waitstaff Wearing Tuxedos | Prefer Drive Less than 30 Minutes | Pearson Correlation | 1 | -.793** | .819** | .799** | | Sig. (2-tailed) | | .000 | .000 | .000 | | N | 400 | 400 | 400 | 400 | Prefer Simple Decor | Pearson Correlation | -.793** | 1 | -.884** | -.876** | | Sig. (2-tailed) | .000 | | .000 | .000 | | N | 400...
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