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Intentional Violation of Cooperative Principle In Zhao Benshan’s Xiaopin

Introduction Zhao Benshan is one of the most famous xiaopin performance artists in China. Some viewers titled him as “King of Xiaopin”. His performances are usually the most expected ones in Spring Festival Gala for the past 20 years. Hilarious lines from his shows seldom fail to catch on in China among both younger generation and senior citizens, both on the internet and in daily life. Some of Zhao’s expressions like 忽悠,得瑟 are even added into the sixth edition of Modern Chinese Dictionary. The popularity of Zhao Benshan and his xiaopin in China is a linguistic phenomenon worth noticing. This paper takes Zhao Benshan’s 2009 xiaopin Money Is Not A Problem (不差钱) as an example, which is regarded as one of his most successful work, and mainly explores the intentional violation of cooperative principle that contributes to the comic effect of Zhao’s xiaopin. It is analyzed from four respects, violation of quality maxim, violation of quantity maxim, violation of relation maxim and violation of manner maxim.

Key Words Zhao Benshan, xiaopin, cooperative principle, conversational implicature

According to Girce, all the speech acts have certain specific purposes. In order to achieve the purposes, both the speaker and the hearer are expected to obey some basic rules, which is called Cooperative Principle (CP). CP requires what participators of speech acts say contributes to the achievement of their purposes, which makes successful and meaningful speech acts possible (1975: 44). More specificly, there are four principles under CP, including maxim of quality, maxim of quantity, maxim of relation, maxim of manner. Usually people tend to obey the CP in communication. However, CP is often violated. The violation of CP may lead to conversational implicature. In Zhao Benshan’s

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