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When going to a department store to pick out a perfume fragrance I go back in forth between Miss Dior and Daisy by Marc Jacobs. Sometimes I end up purchasing both because I can’t make up my mind but why do these two type of fragrances stick out to me? Why not Axe or Polo by Ralph Lauren? As a female I’m naturally drawn to Miss Dior and Daisy due to the scent, the appearance, and also the advertisement that goes into these products over the more masculine scents. When it comes to advertising fragrances there are very different approaches when trying to reach out to either the male or female population. Male fragrance commercials usually involve females swooning over a man, or driving a race car or motorcycle with a woman riding shot gun or on the back of a bike. These scenarios make the men in these commercials seem desirable to women and masculine which is appealing to the crowd it is marketing to. When marketing to the female population, commercials are often softer and daintier or they show women empowerment. Some fragrance commercials involve meadows and flowers with light pastel colors while other involve a strong, beautiful woman strutting into a room with all eyes landing on her. This is appealing to females because these advertisements reach out to both the more reserved and dainty woman, and also the strong, powerful woman as well. The appearance of fragrance bottles also has an effect on what scent we choose as well. The shape, color, and print design of the bottle plays an important role. Male fragrance bottles are more of a blocked shape with a darker color tint making them more masculine. Female fragrance bottles are normally curvier with flower shaped caps, or a ribbon tied around them, making them more feminine. After all, majority of us choose a scent based on the appearance of the bottle it comes in. Last but not least, the sole purpose of

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