Genre Analysis of an Academic Paper This academic paper is following the major of psychology, with a lot of appropriate information on the “halo effect” and experimental studies behind it. There is a pretty good depth of context and background information behind this paper, which helps the credibility and validity of the information provided. Written in the Journal of Psychology, researchers conduct a study primarily on college students to determine the effectiveness of the halo effect, and if it’s still pertinent or not. Stated in the article, the organization’s purpose is “primary to determine the magnitude of the physical attractiveness halo effect” (Lucker 1). Although I found no missions statement of the authors, I believe it’s pretty clear they work through the department of psychology to conduct and update new research for the social behaviorisms of persons, in this case colleges students. The readers and writers say a lot about this article as well. Authors include William G. Lucker, William E. Beane, and Robert L. Helmreich. From doing some of my own research, I found that all three have PH.Ds in psychology, and attended credited colleges. Luker, for example, was an attendee at the University of Texas in Austin. Lucker has also written many of his own books in the field of social psychology, strengthening his awareness for the field. This makes me trust this article and the research provided. From my conclusions, I feel that this paper is primarily written for other scientists and researchers of the psych department, maybe even some psych students. This could also be used as an example to professors who teach social psych and the halo effect. The paper is broken down into sections using roman numerals, explaining the steps used before, during, and after the study. Each section is also indicated with a title to make it very easy to follow. The