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General Differences Chart-Retail

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Submitted By kank
Words 4654
Pages 19
Generational Differences Chart
Traditionalists

Baby Boomers

Generation X

Millennials

Birth Years

1900-1945

1946-1964

1965-1980

Current Age
Famous
People
#

63-86
Bob Dole, Elizabeth Taylor

44-62
Bill Clinton, Meryl Streep

28-43
Barak Obama, Jennifer Lopez

(1977-1994)
1981-2000
8-27
Ashton Kutcher, Serena Williams

51 Million
Gen X, Xers, The Doer, Post Boomers,
13th Generation

Civil Rights, Vietnam War, Sexual
Revolution, Cold War/Russia,
Space Travel
Highest divorce rate and 2nd marriages in history.

Watergate, Energy Crisis, Dual Income families and single parents, First
Generation of Latchkey Kids, Y2K,
Energy Crisis, Activism, Corp.
Downsizing, End of Cold War, Mom’s work, Increase divorce rate.

Experienced hard times while growing up which were followed by times of prosperity.

Influencers

80 Million
“Me” Generation, Moral Authority

Raised by parents that just survived the Great Depression.

Other Names

Veterans, Silent, Moral Authority,
Radio Babies, The Forgotten
Generation
WWII, Korean War, Great
Depression, New Deal, Rise on
Corporations, Space Age,

Post War Babies who grew up to be radicals of the 70’s and yuppies of the 80’s.
“The American Dream” was promised to them as children and they pursue it. As a result they are seen as being greedy, materialistic and ambitious.

Their perceptions are shaped by growing up having to take care of themselves early and watching their politicians lie and their parents get laid off. Came of age when USA was losing its status as the most powerful and prosperous nation in the world.
The first generation that will NOT do as well financially as their parents did.

75 Million
Generation Y, Gen Y, Generation Next,
Echo Boomers, Chief Friendship Officers.
24/7’s
Digital Media, child focused world, school

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