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General Motors Case Analysis

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Case Analysis: General Motors

Strategic Issues and Problems
General Motors (GM) is the largest industrial corporation among the U.S. automakers. Because of the trends of tighter government regulations and competition from foreign automakers, the company has been challenged of being competitive. In order to improve the current situation, the company is seeking a strategy to develop for next few years.

Analysis and Evaluation
Currently, GM has two existing Detroit manufacturing facilities that need to be demolished and replaced by one state of new plant. The new plant would require being close to suppliers and about 500 acres to allow for a new robotics system within the budget of $500 million.

Because closing the two existing plants would lose more than 7,000 jobs in local area, Detroit Mayor Coleman Young wants GM to remain and build new plant in the greater Detroit area. Poletown is the only one site that meets both GM and Detroit Mayor’s requirements. However, besides the cost of new plant, GM would have to pay an additional cost of $207 million as compensation to the local residents and as preparation expense.

On the other hand, the Sunbelt sates, where have potential cheap labor for GM to reduce operation cost, has offered large tax incentives to GM. Therefore, it would be more profitable for GM to build the new plant in the Midwestern states within the Sunbelt.

Alternatives
GM has two main alternatives to improve its current situation. First, GM could remain and build the new plant in Detroit area. The benefit is the unemployment rate won’t increase dramatically in Detroit and the reputation of GM will be built. The downside is that GM would have to pay additional costs for compensation and preparation.

Second, GM could move and build the new plant in Sunbelt states. The advantage is that GM would increase profit by reducing costs from labor cost and tax abatement. The drawback is that more than 7,000 people in Detroit would lose their jobs and the unemployment rate would increase rapidly.

Plan of Action
GM should choose the second alternative in order to stay competitive among both local and foreign automakers. First, within first two weeks, the company should find out a location in the Sunbelt states that has variety suppliers and land space for the new plant. Second, the company should find the local contractor to negotiate the requirements of the new facility. Third, within the next 10 month, while the new plant is under the construction, the company could continue to run the two original plants in Detroit in order to have consistent production rate. Finally, after the new plant is built, GM could expatriate some of the employees in Detroit to the new plant to train the new workers of the Sunbelt states. All those steps should be planned in 18 months and the budget of $500 million could be achieved from the previous sales revenue.

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