...Marketing Case Project: General Motors [pic] Zach Bauer Matt Biersdorf Matt Flinn Amy Oliver Danielle Provance Marketing Strategies Professor Paul 11/08/2006 Executive Summary General Motors is one of the largest motor vehicle manufacturers in the world and has been a market leader for over 75 years. The company itself has been going through changes especially in the way that they are creating products and on an internal basis, however, there are some changes that the company still needs to overcome. One of the changes that General Motors has promoted is its’ Flexible Fuel Vehicles which do not run on solely petroleum, rather Ethanol 85. These vehicles cost only $150 more than a normal vehicle, however, the lacking of E-85 fueling stations throughout the nation are making it harder for consumers to take advantage of this “greener” technology while also saving money. The company has also decided to implement a widespread corporate restructuring initiative to help alleviate company debt as a result of rising costs of employee healthcare, benefits, and pensions. Such a plan includes the closure of over a dozen North American plants and manufacturing lines, as well as making substantial job cuts. This three-year endeavor is necessary in keeping General Motors in line with competitors. General Motors is struggling to keep up with its competition in hybrid technology. In order to become a major competitor in the automotive market GM needs to penetrate...
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...General Motors SWOT analysis MGT 521 March 31, 2014 Overview of SWOT matrix “The SWOT matrix is an important matching tool that helps managers develop four strategies.” (David, 2011) This matrix is important to any business because it will show the organizations strengths and weaknesses as well as any opportunities and threats that arise. The SWOT analysis is a great tool for strategic planning, however, it is not as useful for showing how to achieve a competitive advantage. The matrix is divided by SO (strengths –opportunities), WO (weaknesses-opportunities), ST (strengths-threats) and WT (weaknesses-threats). Each type gives a different focus for the organization. Internal Weaknesses and Strengths After the recall of April 2012, and the continuous recalls thereafter, there was a negative impact on the company sales. When looking at the Internals of General Motors, leadership plays a role in the weaknesses that it is having today. The internal strengths of General Motors are a strong market position and brand portfolio. General Motors is brand that people know and respect and many are very loyal to the brand. While using this as a factor, General Motors stated to focus on new research and developments that would give them an advantage over their competition. While they were behind Toyota in the energy efficient car, they are making strides to make their bigger vehicles bore fuel efficient. General Motors is also becoming diversified globally. External...
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...University | General Motors Report | Joel Adu | | P11260353 | Word Count: 4303 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Contents Executive Summary – Page 3 Introduction – Page 4 – 5 Critical Literature Review – Page 6 – 7 Methodology – Page 8 – 9 Data Analysis – Page 10 – 11 Conclusion – Page 11 Bibliography – Page 12 Appendices – Page 13 - 13 Executive Summary The aim of this report is to discover whether General Motors have improved since their bankruptcy in June 2009 and how? With the aid of primary research appearing in the form of questionnaires and secondary research deriving from articles and other various published documents which discuss the topic of General Motors and their bankruptcy. The result of the research finds us with the findings that General Motors have not only upheld their infamous reputation which they once possessed but they also have increased it by recording their highest profits in their history three years after filing for bankruptcy. Overall this led to the conclusion that it was the transformation of management which assisted General Motors on their route back to the glory days of the company – ‘As late as the 1990s, it was the leading company in the US light vehicle market’ (Maction, 2013) Introduction General Motors, commonly...
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...Financial Analysis of General Motors and Toyota General Motors Co. is an automobile company, which develops, manufactures and markets cars, trucks and parts worldwide. The company operates through the following automotive segments: GM North America, GM Europe, GM International Operations and GM South America. The GM North America segment sells vehicles under the brands Chevrolet, GMC, Buick and Cadillac with sales, manufacturing and distribution operations in the U.S., Canada and Mexico and distribution operations in Central America and the Caribbean. The GM Europe segment sells vehicles under the brands Opel, Vauxhall and Chevrolet with sales, manufacturing and distribution operations across Western and Central Europe. The GM International Operations segment sells vehicles under the brands Buick, Cadillac, Chevrolet, Daewoo, FAW, GMC, Holden, Isuzu, Jiefang, Opel and Wuling brands with sales, manufacturing and distribution operations in Asia-Pacific, Russia, the Commonwealth of Independent States, Eastern Europe, Africa and the Middle East. The GM South America segment sells vehicles under the brands Chevrolet, Suzuki and Isuzu with sales, manufacturing and distribution operations in Brazil, Argentina, Colombia, Ecuador and Venezuela. It also provides automotive financing services through its subsidiary, General Motors Financial Co., Inc. (GM Financial). It finances its loan origination volume through the use of credit facilities and securitization trusts that issue...
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...organizational analysis, I wanted to further my knowledge about the car industry. The first prospect that came to mind was General Motors. I picked General Motors because of its popularity in the United States. I had some interesting general knowledge of the company like the dependability and quality of their cars. Some comments were, “I rather have a Chevy Truck than a Ford” and “The general motors cars are more dependable than Ford.” These comments made it clear that I liked the General Motors auto line of cars. Then, I asked myself what would be a cooperate company just as enormous. I came to a conclusion that Ford would be the other company. Though Ford has a nice line of cars, I had some negative thoughts about the company. Acronyms were said such as, “Found On Road Dead” or “Fix Or Repair Daily.” Each of those sayings had put a dent in my thoughts that I would not buy a Ford, not solely on those sayings, but also because of the influence of my parents and other such adverse publicity. These companies have a long-standing tradition in the U.S as manufacturing giants in the automobile industry, since they began here. With these two cooperategiants, I can evaluate and compare both companies financially. My over all preference. was to buy the General Motors line of cars; in doing this project I wanted to know if by researching each company if I would change my mind. Also, this will enable me to draw a conclusion on which company would be a better investment and which company is doing...
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...General Motors Maren Pöpsel Managerial Finance Ferhat Dastan Table of Contents Introduction 3 Historical Performance and Price 4 Historical Profitability 6 Historical Stockprice 7 Financial Statement Summary 8 Income Statement 8 Balance Sheet 9 Cash Flow Analysis 10 Ratio Analysis 11 Capital Structure 15 Equity Evaluation & Price Target 16 News and Highlights 17 Investment Upsides and Risks 18 Investment Recommendations 20 Introduction General Motor Company (NYSE: GM) is an American multinational automaker in the world. The company’s headquarter is in Detroit, Michigan. General Motor Company is one of the largest companies in the world. The company was founded on September 16, 1908 in Flint, Michigan as a holding company for Buick luxury cars and controlled by William C. Durant. General Motor Company produces cars and trucks in 37 countries and sells services for some brands such as Chevrolet, Buick, Cadillac, Isuzu, Holden, GMC, Jie Fang, Opel, Vauxhall, Baojun, and Wuling. Also, it is doing business with 157 countries and 202,000 employees worldwide. There are four different automotive segments for automotive operations include GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). Also the company provides automotive financing services through General Motors Financial Company, Inc. (GM Financial). General Motor led global sales for 77 consecutive years from 1931 through...
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...First Name Last Name Professor Marc Hamilton MGMT 5603032 Management Policies and Practices 1 June 2014 General Motors SWOT Analysis Founded in 1910, General Motors is one of the largest and highly valued cars, trucks and automobile manufactures in the United States with a vision to design, build, and sell the world’s best vehicles. General Motors is a company that has significant impact on our U.S. economy. As I do a SWOT analysis on General Motors I will evaluate the company’s strengths, weaknesses, opportunities, and threats, to gain perspective on GM and there future as a company. STRENGTHS: Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM). Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually...
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...Talon Lewis Professor Marc Hamilton MGMT 56030 21 Jan 2015 General Motors SWOT Analysis General Motors Company (GM) is a corporation that designs, constructs, and sells automobiles. GM own nearly 18 different brands which includes Cadillac, GMC, Buick, Chevrolet and many others (General Motors). The enterprise operates globally and is the largest automobile manufacturer in the world. Some of GM’s main competitors are Ford, Tata, Nissan, Toyota, Volkswagen AG, and Honda. Looking at its competitors GM performs above par compared to its competition. As many automobile manufacturers, GM faces strong challenges, threats, and weaknesses, but also has many strengths and opportunities open to it. First, we must look at the strengths of the company, which play a key role in the company’s success. Furthermore, General Motors has a strong global presence in the marketplace. GM was the leading auto manufacturer regarding sales for 77 years until 2007(General Motors). While the business continues to grow and expand its presence on the global scale, they are already operating in 157 countries. Chevrolet, one of eighteen brands GM holds, reached world record sales with 4.95 million units in recent years. After the 2008 bailout, GM has needed to revise and establish new visions and strategies for the company. With the reorganization of tactics and employees, this leads to the next strength of GM. New management, appointed and lead by Daniel Akerson as CEO, he wiped the bureaucratic organizational...
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...Appendices Name of Supervisor Jukka Paldanius The purpose of the thesis was to evaluate and compare the financial statements of different companies to rate their performances. The emphasis was to be able to choose among several companies the best one to invest in. The aim of the study was met by comparing the risk of different companies, their rate of return, future trends and their strengths and weaknesses. In the theoretical section of the thesis different factors affecting the capital market were discussed, with the focus being on the risks of an investment. Basic financial statements and ratios were discussed briefly. Next cross sectional and time series techniques to compare the financial statements and ratios were revealed. Most of the information from the theories was later on used in the empirical part of the thesis. In the empirical study, initially the financial statements of different companies were taken to compute the ratios, risk, average return, to make trends and common size statements. Then a quantitative interpretation of the risk and return charts, common size statements, trend statements was executed alongside the qualitative discussion of individual figures and tables. General Motors, Ford, Nissan and Toyota are the four automotive company used for the purpose. Finally a clear picture of the performance of these companies from 2008 to 2011 was available. A very high risk but lower rate of return...
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...Positioning: Ford Motors [Type the document subtitle] [This paper tries to analyse the competitive positioning of Ford on the basis of various business and strategic parameters which affects the profitability of Ford.] 2013 SilverSpark Microsoft 10/14/2013 EXECUTIVE SUMMARY: The company which is taken into consideration is Ford Motors which is an American multinational company. The study is about the company’s background, size, competitors, product life cycle, swot analysis, customer’s traits and the company’s positioning CONTENTS: 1. An Executive Summary..............................................................................2 2. Company & product background..................................................................2 3. Market analysis: Size, Competitors and Product Life .....................................4 4. SWOT Analysis...........................................................................................6 5. Customer traits and Segmentation ................................................................7 6. Positioning Strategy.....................................................................................7 7. Conclusion..................................................................................................7 8. References..................................................................................................8 COMPANY AND PRODUCT BACKGROUND: Ford Motors is an automobile company and is...
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...Moise Jinior Professor Hamilton SWOT Analysis 8/22/12 General Motors SWOT Analysis Strengths If we look to the strategy analyses General Motors (GM), first of all GM needs to focus on their strengths. The advantage that General Motors had it’s the brand value that they made over these pass decade. Everything started in Michigan; General Motors was created around 1900’s. They always has been made some amazing high quality cars for their customers, and from this remarkable work they were know as one on the best automobile brand worldwide. The products that General Motors provide are safe and they guaranty a long lasting service to their client. In addition GM wanted to be unique compare to the competitor such as Ford whom as been on the automobile market at the same period. GM developed a large different brand such as Cadillac, GMC, Buick and Chevrolet. With These different products line General Motor was able attract a large number of costumers. Another strength, General Motors from been just an US company afterward they became an international company. Even though they had been successful in the worldwide market but not as great as the US markets. General Motor sell they car oversee in 60 countries over the globe. To make this possible GM needs partner such as dealerships over the world to provide they new product and they service to the costumer. GM has one of the most important and biggest...
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...IRAC Method of Case Study Analysis Nsima Etok and Christopher Dunbar Business Law 531 March 31 2015 Gregory Martins Introduction In any type of business, whether it is partnership, Limited Liability Company (LLC) and or a Corporation, these are seen as different types of businesses that involves one, two or more People. The same is implied to businesses that are operated internationally between different Companies and Organizations across the globe which deals with either importing or exporting of products or other items of trade. It is therefore necessary that in this type of business, all the parties involved have to look into so many factors as will be analyzed in this paper from demographic, security, culture and values and other related issues which are more relevant to the smooth operation of the business and not forgetting the legal consequences from the business which is very paramount. Abstract With the increasing focus on globalization form(s) and companies operating their network of business activities across the globe, There are issues to be considered while dealing with those things that helps in streamlining how any business can operate effectively. Some of these are: Economy, Environment, Ethics, Social. It is obvious that when engaging in international business, the different parties must look into the merits and de-merits of their business operation and the overall impact on the business. (Thinkingbookwom...
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...two companies; One successful and one unsuccessful. The two companies chosen for this purpose is General Motors (unsuccessful) and Toyota Motor Corporation (successful). The content of this paper will analyze, compare and contrast the outcomes, and recommend actions that General Motors could have made to make their diversification venture more successful. The analysis will include the company’s core business, the size of the companies, and the 2009 financial statements of the companies, the company’s global presence, and their use of e-business. The analysis will also contain the primary reason for the different outcomes. History of General Motors General Motors was founded by William Durant on September 16, 1908, in Flint Michigan. GM’s core business is making and selling automobiles. At the beginning, General Motors designed automobiles for the Buick Motor Company, but in a short amount of time General Motors acquired more than 20 companies. These companies include Oldsmobile, Cadillac, and Pontiac, to name a few. General Motors went through many phases of development from 1910-1929. General Motors new design over Ford’s Model T design set the pace for production, design, and the marketing innovation of vehicles. General Motor’s first diversification took place when it added Chevrolet, Vauxhall, and Opel. General Motors used its philosophy and strategy for marketing by stating “A car for every purse and purpose” (General Motors, 2011). Today General Motors is one...
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...General Motors’ Strategic Analysis By Cyriac Thomas (cpg07bm025) [pic] Automotive Industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2007, more than million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in Africa. The markets in North America and Japan were stagnant, while those in South America and Asia grew strongly. Of the major markets, Russia, Brazil and China saw the most rapid growth. In 2008, with rapidly rising oil prices, industries such as the automotive industry, are experiencing a combination of pricing pressures from raw material costs and changes in consumer buying habits. The industry is also facing increasing external competition from the public transport sector, as consumers re-evaluate their private vehicle usage. The United States is the world’s largest consumer market for light vehicles, passenger cars and light trucks. The United States auto industry is dominated by the Big Three or General Motors, Ford Motors and Daimler/Chrysler. These three account for roughly a little over half of the production of cars and light trucks in the industry. What has currently...
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...General Motors Accounting Analysis and Business Solution | | Table of Contents Introduction2 Hypothesis and Methodology 3 Analysis of Problems4 Variables5 Primary and Secondary Sources6 Resources6 Sample………………………………………………………………………………………………………7 Test Statistics……………………………………………………………………………………………….8 Final Recommendations…………………………………………………………………………………….9 Conclusion………………………………………………………………………………………………...10 Appendices………………………………………………………………………………………………..11 Survey……………………………………………………………………………………………………..12 References…………………………………………………………………………………………………13 Introduction Every time you pick up a newspaper and read the business section, you hear about a major company having some sort of financial problems. These problems are most likely a result of accounting errors and in some instances because of these errors, companies have had major financial issues they could not recover from. Over the years General Motors has been one of those companies. General Motors Company, commonly known as GM, is an American Multinational Corporation, headquartered in Detroit, Michigan. GM designs, manufactures, markets and distributes vehicles and vehicle parts and as well as sells financial services. General Motors produces vehicles in 120 countries under ten different name brands (General Motors Corp.). Recently, management at General Motors has decided to start tracking the number of errors in the accounting department. The number of errors will be tracked per accountant and...
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