GENERAL MOTORS STRATEGIC CHANGE AFTER SURVIVING BANKRUPCY

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INTRODUCTION
The World Health Organization (WHO) attributes roughly 1.2 million deaths and 39 million injuries to traffic incidents each year (Peden et al., 2002).Two major challenges automobile companies face are enhancing the safety and fuel efficiency components of their vehicles, while there has been significant advancement in these components over the past decades, consumers still demand and want better, safer and more efficient vehicles from automobile manufacturers (Hoffeson, 2012). With the rapid growth of the world’s population it is not surprise that vehicle population and the population of passengers with personal cars have been steadily increasing. Although we are made to believe by popular media agencies through their advertising that U.S automobile producers have closed the gap in safety, high standard products and consistency with their Japanese rivals (Bradsher, 2000). it is however difficult to determine the fact from fiction
The U.S automobile industry is a long established manufacturing industry that has seen a lot of strenuous experiences in the last decade. However this industry is still home to two of the world’s largest vehicle manufacturing brands, General Motors (GM) and Ford these two companies alone are that take credit for a large percentage of the world’s vehicle production since the 1980s. Improving vehicle safety is a key strategy company’s use in gaining competitive advantage. this report however seeks to focuses on General Motors and analyze the change and development that went on within the firm, also to shed some light on the change management theory that best explains the transformation that the firm went through and lastly to study the transitional steps taken and measures implemented by GM to greatly develop its safety record and green initiative,