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General Motors

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Submitted By yeguang2012
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What are key forces in the general and industry environments that affect the U.S. auto industry, and General Motors? In order to find out key forces in the general environments that affect the U.S auto industry, we divide the general environment into six segments: demographic, sociocultural, political/legal, technological, economic, and global. Then, we use Porter’s five-forces model to examining the competitive auto industry environment and then find out key forces that affect General Motors.
In general environment * Demographic: Aging workforce (and high number of retirees) means higher hourly wage and health-care costs for current workers, and higher expenses related to retirees. In addition, as the baby boomers generation gradually retired, U.S auto industry starts to change their target market to the next generation. * Sociocultural: more concern for environment, looking for more efficient (smaller) vehicles, but generally want quality, "cool" smaller cars. * Political/Legal: Inflated costs and low profit margin informed large debt in GM, so it required large loans from government. In the law, government * Technological: People more concern about the “green environment” and fuel efficient, such as the electric cars or hybrid car. However, it is always slow to develop and deliver to market electric/hybrid vehicles. In general, development of new models has been slow, expensive, and ineffective for some time-not as nimble as competitors such as Toyota * Economic: Although the economy affects all industries, from suppliers of raw materials to manufactures of finished goods and services, the large expensive products such as cars which are related to many stakeholders would suffer greater impact. Thus, the U.S and global economy affects GM and entire auto industry. The credit crisis made consumers lose confidence in the economy

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