... By Prashant Nair Why I chose HTC HTC is a company which was on par with the likes of Samsung mobile till 2010. Since 2011, HTC has lost a majority of its market share to Samsung and other competitors. The major reason behind this was the management’s blind eye towards the marketing front. HTC is known to be a highly innovative company coming up with a good mix of robust yet stylish smartphones. The company believed that its cutting edge technology would be enough to sell its phones. HTC has an array of superb phones, but, the general consumer may not remember even one of these phones. Every year there are at least 2 or 3 HTC phones which make it to the top ten lists for the year. Still, the recall value for HTC is nowhere near the same for Samsung or for the Apple IPhone. There are ample reasons to believe that a more aggressive marketing strategy could have helped HTC to grab a major chunk of the market share. History of HTC HTC Corporation is a Taiwanese manufacturer of smartphones and tablets. It was founded by Cher Wang, H.T. Cho and Peter Chou in 1997. HTC began designing some of the world's first touch and wireless hand-held devices in 1998. The company has a rich heritage of many "firsts" including creating the first Microsoft-powered smartphone (2002) and...
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...ISSN 1648-2824 KALBŲ STUDIJOS. 2006. 9 NR. * STUDIES ABOUT LANGUAGES. 2006. NO. 9 The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English...
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...1. Cook Jamie Thomas Wattle Tree Crescent Franksville NSW 2560 0414 333 666 (02) 1111 2222 j.thomas@email.com 28 November 2010 Janice Wilson Manager Lime Tree Café 45 Mango Lane Orange Grove NSW 2358 Dear Ms Wilson Re: Cook position, Ref: 483C I am writing to express my interest in the position of Cook, Ref no. 483C, as advertised on Seek.com. I am an experienced cook and have worked in the kitchen at the Franksville RSL Club for the past three years. It is a high-turnover environment where members of the team each have their responsibilities, but we all chip in with whatever needs to be done and work closely together. Excellent communication and interpersonal skills are an essential part of the job, and I am valued for my energetic and enthusiastic approach to work. With over five years of experience working in professional kitchens, I am adept at all aspects of food preparation and cooking, and at the RSL Club the dishes I prepare include gourmet salads, steak and chips, Thai curry, grilled fish, lamb, soba noodles and stir-fry. This is only a small sample of my repertoire, which is wide-ranging. I also hold a Food Handlers Certificate and pride myself on maintaining the highest standards of food hygiene. After I graduated from high school, I also travelled for one year around the world, working in pubs, cafes and restaurants as I went. That experience taught me so much about the cooking and hospitality industry and every role...
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...“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project work entitled “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN for REAL BEAUTY” submitted to the ARAB OPEN UNIVERSITY, is a record of an original work done by me under the guidance of Mrs. Ph.D. HAYAT AL-KHATIB, Head PG Dept Of English Language & Literature, ARAB OPEN UNIVERSITY - LEBANON, and this project work is submitted in the partial fulfillment of the requirements for the award of the degree of Bachelor of English Language & Literature. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma. GRACE ABOU ZEID Functional Analysis of “Dove Campaign for Real Beauty” 2 ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks go to DR. HAYAT AL-KHATIB, my SUPERVISOR, for guiding and correcting various documents of mine with attention and care. I also express thanks to the DIRECTOR of ARAB OPEN UNIVERSITY...
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...Functional Analysis of Anticipatory ''It'' Lexical Bundles in Political Speeches Abstract This paper investigates a particular structural group of frequent word combinations referred to as ‘anticipatory it lexical bundles’. Lexical bundles are words formed that often co- occur in longer sequences. They are not idiomatic or structurally complete, but the sequences are building blocks in discourse and are so common and recurrent that the readers and listeners should pay much attention to them. The paper aims at showing and exploring structures and functions of the 'anticipatory it lexical bundles' presented in political speeches. This paper adopts Hewings and Hewings's categorization of interpersonal functions of 'anticipatory it lexical bundles'. Furthermore, the present investigation scrutinizes the interpersonal functions of 'anticipatory it lexical bundles' in the discourse of political speeches delivered by British politician 'Margaret Thatcher'. The structural and functional types of 'anticipatory it lexical bundles' found in the speeches under analysis are described and compared. The main finding of this paper indicates that there are two main interpersonal functions of lexical bundles that dominate in this domain: attitude markers and emphatics. 1.1 Lexical Bundles Lexical bundles, as a particular and relatively recent category of word combinations with a possibly formulaic status (Biber and Barbieri, 2007: 263), are coined and...
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...The Tragedy of Hamlet, Prince of Denmark is a tragedy by William Shakespeare. Set in the Kingdom of Denmark, the play dramatizes the revenge Prince Hamlet exacts on his uncle Claudius for murdering King Hamlet, Claudius's brother and Prince Hamlet's father, and then succeeding to the throne and taking as his wife Gertrude, the old king's widow and Prince Hamlet's mother. The play vividly portrays both true and feigned madness – from overwhelming grief to seething rage – and explores themes of treachery, revenge, incest, and moral corruption. Hamlet is Shakespeare's longest play and among the most powerful and influential tragedies in the English language, with a story capable of "seemingly endless retelling and adaptation by others." The play was one of Shakespeare's most popular works during his lifetime It has inspired writers from Goethe and Dickens to Joyce and Murdoch, and has been described as "the world's most filmed story after Cinderella". Shakespeare based Hamlet on the legend of Amleth, preserved by 13th-century chronicler Saxo Grammaticus in his Gesta Danorum as subsequently retold by 16th-century scholar François de Belleforest. He may also have drawn on or perhaps written an earlier Elizabethan play known today as the Ur-Hamlet. He almost certainly created the title role for Richard Burbage, the leading tragedian of Shakespeare's time. In the 400 years since, the role has been performed by highly acclaimed actors and actresses from each successive age. Three...
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...These brief notes are not intended to replace existing style guides for essay writing. The bible of style guides, by the way, is generally held to be The Chicago Manual of Style, 14th edition (1993). But this is a large and daunting publication; few but professional editors navigate with confidence amid its complexities. So in an effort to produce a very abbreviated guide useful for art history students, I have assembled a few notes here that I hope will prove useful. I first assembled this information in typescript form in 1989 and circulated it to students who wanted some guidelines. In 1993, I issued the same material as a brochure. When that was exhausted, I decided in May 1996 not to reprint the brochure, but rather to put the information up on the Web. (That's a pretty good indication of the way that changes in technology have affected teaching in the past six years, at least in my courses.) I have to say that niceties of tabs and indents seem to elude me with this program that I am using, so on occasion the guidelines will suggest a format that I am not following here. We are all learning, still... Your thoughts on this compilation would be welcomed. Please send them to: Geoffrey Simmins Art Department, University of Calgary 2500 University Drive NW Calgary, AB, Canada T2N 1N4 (403) 220-6085 (phone) (403) 289-7333 (fax) simmins@acs.ucalgary.ca (e-mail) http://www.ucalgary.ca/~simmins/index.html Structure of an Art History Paper A typical art history paper...
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...|5. The notion of a term.Its |6 newspaper st. var-s & pecul-s, |7 the style of official documents |8. publicist style. | |characteristics and st. |distinction from pub-c st. |it is the most conservative. It |(oratory, speeches, essays, articles)| |f-s.Scientific prose. |includes informative materials: |preserves cast-iron forms of |the style is a perfect ex. Of | |T. are w-ds denoting various |news in brief, headlines, ads, |structuring& uses syntactical |historical changeability of stylistic| |scientifical & techn. Objects, |additional articles. But not |constr-s words known as archaic & |differentiation of discourses. In | |phenomena & processes. They are |everything published in the paper |not observed any more else. |Greece it was practiced in oral form | |found in techn. Texts where they |can be included in N.S. we mean |Addressing documents and official |which was named P. in accordance with| |are indespensible means of |publicist essays, feature |letters, signing them, expressing the|the name of its corresponding genre. | |expressing ideas. They directly |articles, scient. Reviews are not |reasons and considerations leading to|PS is famouse for its explicit | |refer to the o-t they mean. They |N.S. to attract the readers |the subject of the doc-t – all this |pragmatic function of persuasion | |are...
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...Version 1 General Certificate of Education (A-level) January 2013 English Literature A (Specification 2740) LTA1C Unit 1: Texts in Context The Struggle for Identity in Modern Literature Report on the Examination Further copies of this Report on the Examination are available from: aqa.org.uk Copyright © 2013 AQA and its licensors. All rights reserved. Copyright AQA retains the copyright on all its publications. However, registered centres for AQA are permitted to copy material from this booklet for their own internal use, with the following important exception: AQA cannot give permission to centres to photocopy any material that is acknowledged to a third party even for internal use within the centre. Set and published by the Assessment and Qualifications Alliance. The Assessment and Qualifications Alliance (AQA) is a company limited by guarantee registered in England and Wales (company number 3644723) and a registered charity (registered charity number 1073334). Registered address: AQA, Devas Street, Manchester M15 6EX. Report on the Examination – General Certificate of Education (A-level) English Literature A – Unit 1: Texts in Context: The Struggle for Identity in Modern Literature – January 2013 PRINCIPAL EXAMINER’S REPORT: January 2013 LTA1C The Struggle for Identity in Modern Literature The entry was around 2000 candidates, compared to nearer 7000 last summer and about 1400 the previous January, with the large majority of students choosing to answer on Duffy’s...
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...The Importance of being Earnest - THEMES # Lies and Deceit: The most prevalent reason characters in The Importance of Being Earnest lie is to get out of social or familial duties and, instead, to do something more enjoyable. Not surprisingly, few characters hold honesty in high regard. However, we see how hard it is for characters to set things straight once they’ve lied about them. As the situation gets increasingly complicated, characters must weave more complex lies to get out of the tangles of their previous lies. Eventually they reach the point where lies will no longer work and the truth is revealed. Perhaps the most striking thing is that none of the characters ever shows true remorse or guilt about lying. 1. Algernon: Yes. But why does your aunt call you her uncle? 'From little Cecily, with her fondest love to her dear Uncle Jack.' There is no objection, I admit, to an aunt being a small aunt, but why an aunt, no matter what her size may be, should call her own nephew her uncle, I can't quite make out. Besides, your name isn't Jack at all; it is Ernest. Jack: It isn't Ernest; it's Jack Jack lies to cover up his double life. A simple white lie that he doesn’t know anyone named "Cecily" gets him into an incredibly messy situation. When he’s forced to admit he does know a "Cecily," he tries to pass her off as his aunt. But Algy, a fellow Bunburyist, eventually sniffs it all out and forces Jack to confess. What is most surprising is that Jack seems to have no shame...
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...Specimen Papers and Mark Schemes for English Literature For first AS Examination in 2009 For first A2 Examination in 2010 Subject Code: 5110 Contents Specimen Papers Assessment Unit AS 2 Assessment Unit A2 1 Resource Booklet Assessment Unit A2 2 1 3 9 15 25 Mark Schemes Assessment Unit AS 2 Assessment Unit A2 1 Assessment Unit A2 2 29 31 61 95 Subject Code QAN QAN 5110 500/2493/0 500/2421/8 A CCEA Publication © 2007 Further copies of this publication may be downloaded from www.ccea.org.uk Specimen Papers 1 2 ADVANCED SUBSIDIARY (AS) General Certificate of Education 2009 English Literature Assessment Unit AS 2 assessing The Study of Poetry Written after 1800 and the Study of Prose 1800-1945 SPECIMEN PAPER TIME 2 hours INSTRUCTIONS TO CANDIDATES Write your Centre number and Candidate Number on the Answer Booklet provided. Answer two questions. Answer one question from Section A and one question from Section B. Section A is open book. INFORMATION FOR CANDIDATES The total mark for this paper is 120. All questions carry equal marks, ie 60 marks for each question. Quality of written communication will be assessed in all questions. 3 Section A: The Study of Poetry Written after 1800 Answer one question on your chosen pairing of poets. Heaney: Opened Ground Montague: New Selected Poems 1 John Montague and Seamus Heaney both write about the Irish past. Compare and contrast the two poets’...
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...1. INTRODUCTION Does increased security provide comfort to paranoid people? Or does security provide some very basic protections that we are naive to believe that we don't need? During this time when the Internet provides essential communication between tens of millions of people and is being increasingly used as a tool for commerce, security becomes a tremendously important issue to deal with. There are many aspects to security and many applications, ranging from secure commerce and payments to private communications and protecting passwords. One essential aspect for secure communications is that of cryptography, which is the focus of this chapter. But it is important to note that while cryptography is necessary for secure communications, it is not by itself sufficient. The reader is advised, then, that the topics covered in this chapter only describe the first of many steps necessary for better security in any number of situations. This paper has two major purposes. The first is to define some of the terms and concepts behind basic cryptographic methods, and to offer a way to compare the myriad cryptographic schemes in use today. The second is to provide some real examples of cryptography in use today. I would like to say at the outset that this paper is very focused on terms, concepts, and schemes in current use and is not a treatise of the whole field. No mention is made here about pre-computerized crypto schemes, the difference between a substitution and transposition...
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...Supreme Court of India D. A. V. College Bathinda, Etc vs State Of Punjab & Ors on 5 May, 1971 Equivalent citations: 1971 AIR 1731, 1971 SCR 677 Author: P J Reddy Bench: Sikri, S.M. (Cj), Mitter, G.K., Hegde, K.S., Grover, A.N., Reddy, P. Jaganmohan PETITIONER: D. A. V. COLLEGE BATHINDA, ETC. Vs. RESPONDENT: STATE OF PUNJAB & ORS. DATE OF JUDGMENT05/05/1971 BENCH: REDDY, P. JAGANMOHAN BENCH: REDDY, P. JAGANMOHAN SIKRI, S.M. (CJ) MITTER, G.K. HEGDE, K.S. GROVER, A.N. CITATION: 1971 AIR 1731 1971 SCR 677 ACT: Punjabi University Act, 1961 (35 of 1961), s. 4(3)- University making Punjabi the sole medium of Instruction and examination-Action ultra vires the power conferred by section-Also infringes rights of religious minority to conserve their script and administer their institutions. HEADNOTE: The petitioners are educational institutions founded by the D.A.V. College Trust and Society registered under the Societies Registration Act as an association comprised of Arya Samajis. These institutions were, before the reorganisation of the State of Punjab in 1966, affiliated to the Punjab University constituted under the Punjab University Act, 1947. The Punjabi University was constituted in 1961 by the Punjabi University Act (35 of 1961). After the reorganisation, the Punjab Government under s. 5 (1) of the Act specified the areas in which the Punjabi's University exercised its power and notified the date for the purpose of the section. The effect of the notification...
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...PART I INTRODUCTION 6 I. GENERAL NOTES ON STYLE AND Stylistics 6 2. EXPRESSIVE MEANS (EM) AND STYLISTIC DEVICES (SD) 21 3. GENERAL NOTES ON FUNCTIONAL STYLES OF LANGUAGE 28 4. VARIETIES OF LANGUAGE 30 5. A BRIEF OUTLINE OF THE DEVELOPMENT OF THE ENGLISH LITERARY (STANDARD) LANGUAGE 36 6. MEANING FROM A STYLISTIC POINT OF VIEW 51 PART II STYLISTIC CLASSIFICATION OF THE ENGLISH VOCABULARY 63 I. GENERAL CONSIDERATIONS 63 2. NEUTRAL, COMMON LITERARY AND COMMON COLLOQUIAL VOCABULARY 64 3. SPECIAL LITERARY VOCABULARY 68 a) Terms 68 b) Poetic and Highly Literary Words 71 c) Archaic, Obsolescent and Obsolete Words 74 d) Barbarisms and Foreignisms 78 e) Literary Coinages (Including Nonce-Words) 83 4. SPECIAL COLLOQUIAL VOCABULARY 95 a) Slang 95 b) Jargonisms 100 c) Professionalisms 103 d) Dialectal words 106 e) Vulgar words or vulgarisms 108 f) Colloquial coinages (words and meanings) 109 PART Ш PHONETIC EXPRESSIVE MEANS AND STYLISTIC DEVICES 112 GENERAL NOTES 112 Onomatopoeia 113 Alliteration 114 Rhyme 116 Rhythm 117 PART IV LEXICAL EXPRESSIVE MEANS AND STYLISTIC DEVICES 123 A. INTENTIONAL MIXING OF THE STYLISTIC ASPECT OF WORDS 123 B. INTERACTION OF DIFFERENT TYPES OF LEXICAL MEANING 125 1. INTERACTION OF PRIMARY DICTIONARY AND CONTEXTUALLY IMPOSED MEANINGS 126 Metaphor 126 Metonymy 131 Irony 133 3. INTERACTION OF LOGICAL AND EMOTIVE...
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...only the primary and secondary sources listed in the bibliography. …………………………………………….. Author’s signature Acknowledgement I would like to thank prof. Mgr Franková , CSc., M.A. and PhDr. Věra Pálenská, CSc. for their guidance, advice and kind encouragement. Table of Contents Preface ...............................................................................................2 Introduction ......................................................................................3 Chapter I – The Way of the World 1.1 In General ..................................................................................8 1.2 True Wit and False Wit ............................................................9 1.3 Courtship and Love .................................................................14 1.4 Invention vs. Reality ................................................................18 Chapter II – The Importance of Being Earnest 2.1 In General ................................................................................22 2.2 True Wit and False Wit ..........................................................23 2.3 Courtship and Love ................................................................28 2.4 Invention vs. Reality ...............................................................32 Conclusion .....................................................................................36 Résumé .......................................................................
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