Introduction The Modern Society of today cares about their physical appearance to some extent that, sometimes one ought to ask whether these are very important than what is inside us. The media has branded the idea on people’s minds. While magazines and television certainly heighten their consciousness of looks. There can be no doubt that most people in the world would like to be physically attractive. In their quest to look good on the outside, they sometimes do forget about some serious issues within their selves. Many spend a great deal of time and money doing all they can to make their appearance appealing to others. For a lot it would have to be said that it’s an inordinate amount of time and money and that it is an obsession it’s just because that people feel a responsibility to fit into today's society, they want to look as better as possible due to the outside influences one has. People’s desire for physical beauty, while shaped and polished by the superficial media culture rather than just having a nice personality, actually has deeper roots in who they are. This desire for physical appearance is an original human feeling, like the desire for food, nurturing, or happiness according to Studies. In this times this even includes surgical procedures to correct perceived faults in the face or body they have been given. Before, only the rich and famous people or those with severe deformities, birthmarks and injuries would have any kind of cosmetic surgery. Now it’s becoming increasingly. And also before World War I, women were supposed to be soft and feminine, as in the case of the oft-referenced Rubens nude paintings. Now their culture worships jutting hipbones, protruding clavicles, and visible rib cages. Despite beauty's transience, there is no end to the things humankind will do in its name. Modern society marvels at the extremes these allegedly “primitive”