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Georgetown Festival 2014

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Georgetown Festival 2014

Name:TAN HAI LUN
Student ID: M20O9-0088 Lecturer: Mrs. AISHA MP 211 PR Management& Practice

Georgetown Festival 2014

Theme
We will create an event on 15 June, Saturday for Georgetown Festival 2014. Our theme will be going for the natural parts of Penang. The title is “Nature, Love Penang”. The event will be held at the Botanic Garden which is a large natural park. We try to present the natural beauty of Penang which let people a chance to look into Penang and let them experience the fresh air and natural view of Penang. We believe that the Botanic Garden is the best place to create this event with its awesome natural environment with fresh air, natural view and lots of beautiful flowers. We tend to introduce people the parts of Penang which different from the culture or heritage of Penang that has been promote many times, we will bring people to recognize a different and simple Penang.

Concept
People now a day’s always busy on work and study. They seldom got chance to relax themselves. When they free, they mostly will choose to stay at home or go for a drink. They almost forget the best place to rest and release their pressure is back to the natural. So we create the “Natural, Love Penang” event is to tell them that Penang still got place that you can go for spend your time and relax your life. We find that many tourists come to Malaysia travel for its natural beauty. So we got the ideas to create this event in a natural way and place to introduce Penang for them.

Key Message
We try to bring out a message to let people know that sometimes there still a lot of things that needs our appreciation and caring. We should appreciate the natural beauty of Penang so that this view and place will not be disappearing in the future. We use the natural as the theme to show people a different and simple Penang. This event will show people that natural are the simplest beauty in life, and the simplest things in life bring us happiness.

List and description of publics that the plan will be target
The event will be target more on teenagers, working adults and the tourists. Teenagers are the most active group. We will have many outdoor games to attract them. We provide a natural and relaxing place to attract the working adults. While the tourists, we will attract them by introduce them the natural beauty of Penang.

Activities/Programmers
In the day of event, we will invite Mr. Lim Guan Eng for the open ceremony. We have prepared many activities for the event. First, we got the hiking trip. We will have volunteers of event crew lead the people go for hiking. On the way, they will explain the types of flowers and insects pass by. Next, we will have the treasure hunt games for all the people above 12 years old. The prizes will be providing for the winner. We also have bicycle to be rent for the people who wish to cycle at there. We got drawing contest which title is the view of Botanic Garden open for kids and adults two categories. Result will be announced at the end of event and prizes will be given. We have photograph contest open for all age of people. Prize and result also will be release on the day. We got cappella performance and street dance performance. We will set up many mini games stalls for the whole days. We provide the games which all using the natural materials to play. For an example, throw the little stone into the coconut shield and water gun shooting games. We have the candle night event in the night which we will give people candle lights out the night. This is to remind people the simplest of natural and save energy.

Schedule of programmer
Event start 7am
Mini games stalls 8am (all days)
Treasure Hunt 9am Cycling 11pm Photograph Contest 1pm Drawing Contest 3pm Open Ceremony 6pm Cappella Performance 7pm Street Dance Performance 8pm Candle Night 9pm Prize and Result Release 10pm End 10.30pm

Overall Budgeting Tents set up-RM 2000 Mini games materials-RM 500 Foods and Drinks-RM 1000 Bicycle Renting-RM 1000 Candles-RM 200 Prizes-RM 1000 Event Crew Volunteers-Free Place Renting-Free

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