...Assignment 1: Part A: Mam-ma’s Country Kitchen Catering Marketing Plan Michelle M. Webb Professor Greg Turner MKT 500: Marketing Management November 8, 2014 . Assignment 1: Part A: Mam-ma’s Country Kitchen Catering Marketing Plan Executive Summary (Everything I have read so far in this course says the executive summary cannot be written until after the plan marketing plan is complete so I am leaving this page blank until the other parts to this assignments have been completed) Mam-ma’s Country Kitchen is a down home southern soul food catering company that serves the greater Atlanta area. Mam-ma’s provide, good, southern downhome cooking steeped in the traditions of the Southern living. Generally, southern soul food is thought to be heavy in fats, cholesterols, and sugars. However, Mam-ma’s meals are not the heavy calorie laden, unhealthy versions touted from the traditional good ole south. The dishes Mam-ma’s make are healthy versions of some of the same traditional recipes. So Mam-ma’s customers have the privilege of experiencing good quality southern meals with less fats and other unhealthy contents. Environmental Analysis In the greater Atlanta Area, there are over three hundred catering businesses. However, most are located in the trendy, industrial, and metropolitan areas of Atlanta, Buckhead, Roswell, Norcross and Sandy Springs. The 2012 NAICS defines caterers-772320, as companies primarily contracted to provide single occasion-based food services...
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...forested haven. Your weekend experience awaits, complete with hiking, history, and southern comfort food. Dominating the landscape of the Talladega National Forest, Mount Cheaha rises 2,407 feet above sea level. Cheaha State Park, opened in 1933, is Alabama’s oldest continuously operating state park and accessible in less than two hours’ drive time from either Birmingham, Alabama or Atlanta, Georgia. Upon arrival, stop at the Country Store and Gift Shop for overnight check-in. Whether you are purchasing firewood, securing hiking maps, picking up picnic supplies, munching boiled peanuts, or panning for gold, this is the hub of human...
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...me Amundsen; but when disaster strikes and all hope is gone, get down on your knees and pray for Shackleton. — Sir Raymond Priestley, Antarctic Explorer and Geologist On January 18, 1915, the ship Endurance, carrying a highly celebrated British polar expedition, froze into the icy waters off the coast of Antarctica. The leader of the expedition, Sir Ernest Shackleton, had planned to sail his boat to the coast through the Weddell Sea, which bounded Antarctica to the north, and then march a crew of six men, supported by dogs and sledges, to the Ross Sea on the opposite side of the continent (see Exhibit 1).1 Deep in the southern hemisphere, it was early in the summer, and the Endurance was within sight of land, so Shackleton still had reason to anticipate reaching shore. The ice, however, was unusually thick for the ship’s latitude, and an unexpected southern wind froze it solid around the ship. Within hours the Endurance was completely beset, a wooden island in a sea of ice. More than eight months later, the ice still held the vessel. Instead of melting and allowing the crew to proceed on its mission, the ice, moving with ocean currents, had carried the boat over 670 miles north.2 As it moved, the ice slowly began to soften, and the tremendous force of distant currents alternately broke apart the floes—wide plateaus made of thousands of tons of ice—and pressed them back together, creating rift lines with huge piles of broken ice slabs. For months the wooden timbers of the Endurance...
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...Patient Teaching–Incentive Spirometer Sergei Pugachov Georgia Southern University School of Nursing Dr. Linda Upchurch NURS 3163 An incentive spirometer is a device that our patients use to improve the function of their lungs. This main underlying principle is that breathing can be exercised to train the expansion of lungs capacity (Potter, Perry, Stockert, & Hall, 2013). Patients who qualify for this intervention include those who have recently had a surgery, were under anesthesia, or have been placed on bed rest. Our main concern here is that these situations create opportunity for less activity within the lungs, which can put the patient at risk for pneumonia. The goal of incentive spirometer is to keep the lungs active while the patient is recovering. Deep breathing can be practiced at home or while being hospitalized. At home, it can be used to prepare for hospitalization or a surgery (Potter, 2013). In either case, nurses are responsible for providing appropriate education regarding the use and administration of all patient equipment. The incentive spirometer is used while sitting straight up on the edge of a bed or in a chair. For patients who are unable to move or sit up, it will be necessary to raise the head of their bed to an appropriate angle. Prior to starting the exercise, lungs should be emptied by fully exhaling. After exhaling, the patient places the mouthpiece in the mouth. For maximum efficiency, it is best to make sure that the mouth...
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...purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc. (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket, Inc. (2012), “Publix, operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into a Fortune 500 company with more than 1,000 stores and is one of the fastest growing employee-owned companies in the United States” (para. 1). Starting as a result of losing his job at Piggly Wiggly, Jenkins...
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...5/29/2016Title of Assignment: Publix Case StudyCERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.Student’s Signature: Kaley AguirreInstructor’s Grade on Assignment:Instructor’s Comments: | | CVF Question 1: Relevant micro environmental factors (level 1). What impact do these issues have on the focal organization? Publix Supermarkets Inc. has over 140,000 employees, 1000 stores, and operates in the southern region of the United States including Florida, Georgia, Alabama, Tennessee, South Carolina, and North Carolina. They have been named one of the best companies to work for from Fortune Magazine, ranked third in customer service by Consumer Report, and in 2012, was the most profitable supermarket in the nation outperforming leading supermarkets Wal-Mart, Kroger, and Whole Foods. Publix success can be attributed to its customer centric strategy which aims to achieve complete customer satisfaction through customer intimacy and extensive customer training. In order for Publix to continue its success in the supermarket market and achieve customer intimacy, the company must examine both the macro and micro environments. Assessing the macro environment involves identifying...
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...telling record of the Native American perspective on Europeans and their culture in pre-revolutionary eighteenth-century British America. All come to us, of course, through the white man's eye, ear, and pen. Were it not for white missionaries, explorers, and frontier negotiators (the go-betweens known as "wood's men"), we would have a much sparser record of the Indian response to colonists and their "civilizing" campaigns. . * Royal Library of Denmark “The natives, the so-called savages” Francis Daniel Pastorius, Pennsylvania, 1700 Pastorius was the founder of German Town, the first German settlement in Pennsylvania. 2 Philip Georg Friedrich von Reck “The supreme commander of the Yuchi Indian nation, whose name is Kipahalgwa” Georgia, 1736 The natives, the so-called savages . . . they are, in general, strong, agile, and supple people, with blackish bodies. They went about naked at first and wore only a cloth about the...
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...Running head: SAVANNAH’S HISTORIC BED AND BREAKFAST ROMANTIC RETREAT Savannah’s Historic Bed and Breakfast Romantic Retreat Tinika M. Dowdell Dr. Benjamin C. Bao, Ph.D. Marketing Management-MKT 500 May 5, 2011 Executive Summary When starting a Bed & Breakfast business the key is to turn your property or future property into a place where guests can come, relax & feel at home. The location does not matter where you decide to set up your business. The business can be in a rural town. It can be in the middle of the countryside, or in a suburb or in the middle of a metropolis location. However, be aware that there are “several tax write offs in place for Bed and Breakfast Owners, more than any other physical business, store, or restaurant” (Barbara Notarius & Gail S. Brewer, 2001). The reasoning for this is because “the government realizes that owners depend on every dollar he or she may receive from guests to maintain their home operation and may not always have guests or money earned” (Barbara Notarius & Gail S. Brewer, 2001). In addition, there are programs that exist which sponsors “Government or State owned seized or repossessed property for free as long as the business owner can turn the property into long term money making lodging operation” (Why B&B, 2011), whether it is a Bed and Breakfast, guest farmhouse, hotel, inn, or lodge. Table of Contents Introduction of marketing segment…………………………………………………………4 Target market………………………………………………………………………. 4 Romantic...
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...MKT 500 Final Project: Marketing Plan Tajh T. Stegall Southern New Hampshire University Marketing Strategies 29 January 2015 I. Blazer’s Big Wings Mission Statement a. We want to ensure that each guest receives prompt, professional and friendly customer service. All of our favorable foods and beverages shall be of the highest quality and value, and provided at the lowest possible prices. Blazer’s Big Wings establishes beneficial business relationships with diverse suppliers who share our commitment to exceptional customer service and quality. We will be a giving member of the Carroll County Community and have a level of community involvement by everyone connected with our business. We strive to be better today than we were yesterday and better tomorrow than we are today. II. SWOT Analysis b. Strengths i. Customer Service— Blazer’s Big Wings is to ensure that each guest receives prompt, professional and friendly customer service. ii. Blazer’s Big Wings has been located at 23B Carrollton Tyus Road, Carrollton, GA 30117 for nearly 20 years. iii. Having the same location for 20 years has allowed for a solid reputation with vendors and loyal customers. iv. Every manager, including myself and the owner, are ServSafe Certified. v. Blazer’s Big Wings has earned a grade of 95 (A) on the Food Service Establishment Report for the past six years. vi. Known to surpass the competition in the areas...
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...MKT 500 Final Project: Marketing Plan Tajh T. Stegall Southern New Hampshire University Marketing Strategies 29 January 2015 I. Blazer’s Big Wings Mission Statement a. We want to ensure that each guest receives prompt, professional and friendly customer service. All of our favorable foods and beverages shall be of the highest quality and value, and provided at the lowest possible prices. Blazer’s Big Wings establishes beneficial business relationships with diverse suppliers who share our commitment to exceptional customer service and quality. We will be a giving member of the Carroll County Community and have a level of community involvement by everyone connected with our business. We strive to be better today than we were yesterday and better tomorrow than we are today. II. SWOT Analysis b. Strengths i. Customer Service— Blazer’s Big Wings is to ensure that each guest receives prompt, professional and friendly customer service. ii. Blazer’s Big Wings has been located at 23B Carrollton Tyus Road, Carrollton, GA 30117 for nearly 20 years. iii. Having the same location for 20 years has allowed for a solid reputation with vendors and loyal customers. iv. Every manager, including myself and the owner, are ServSafe Certified. v. Blazer’s Big Wings has earned a grade of 95 (A) on the Food Service Establishment Report for the past six years. vi. Known to surpass the competition in the areas...
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... Margaret Njigua Northshore Community College Psychology 118 Professor Stanga April 14, 2014 The Color Purple is a novel that was written in 1982 by Alice Walker. It was later adapted into a film and musical of the same name. Taking place mostly in rural Georgia, the story focuses on the life of women of color in the southern United States and addresses numerous issues including their exceedingly low position in American social culture. Born in 1895, Celie who is the main character was raised on a farm in a small town in Georgia where formal education took a back seat to physical labor and household maintenance, and the Church was the main focal point of socialization among local town members. The Color Purple chronicles the startling tragedy and triumph of Celie in her struggle for self-empowerment, sexual freedom, and spiritual growth in the early twentieth century. Its winter 1909 and Celie is fourteen years old. Her step-father, who she thinks is her real father, sexually and verbally abuses her. He impregnates Celie and she gives birth to a girl, whom he steals and is later presumably killed in the woods. Celie has a second...
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...Federal Prison Comparison Team A CJA/234 Robin Marmon-Instructor September 22, 2014 There are many different types of prisons and federal penitentiaries throughout the Unites States of America and many of them are l out differently but all possess similar regulations as far as visiting, employment and rehabilitative services are concerned. It makes no difference if; you are young or old in age, have medical issues, race or ethnicity, if you commit a crime you are going to serve time in some type of correctional facility or be state property in some form such as; probation or parole. The type of correctional facility that you will be sent to really depends on the level of crime you commit. If it is a superior level crime you will be sent to a correctional facility but if it is a federal offense you will be set to a federal correctional facility which will each have a different level of security based on how extensive the crime is that you committed. Here is an example of a variety of different federal penitentiaries. General Manuel Noriega, former Panamanian Dictator from 1983 to 1989. Noriega is no ordinary man, after High School he had military preparation at Chorizos Military Academy in Peru. In 1962 graduated with an engineering degree. In 1967, he received counterintelligence training at the School of the Americas at Fort Gulick, when it was located in the U.S. Army base in Panama. Later he was also trained in psychological operations at Fort Bragg, North Carolina...
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...The Renal Diet A Guide to Eating Healthier for Hemodialysis Patients Table of Contents Introduction Controlling Your Phosphorus Controlling Your Potassium Controlling Your Sodium Controlling Your Protein Controlling Your Fluid Intake Grocery List Suggestions Fast Food Facts for the Renal Patient Dining Out for the Dialysis Patient Smart Snacking Choices Renal Friendly Holiday Food List Cookbooks for the Kidney Patient Renal References Sources Cited Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 11 Page 16 Page 18 Page 19 Page 22 Page 24 Page 25 This information is a guide for you and your family. The purpose is to help you learn more about your health. Be sure to follow any instructions your healthcare provider gives you for your special needs. If you have any questions, or there is anything you do not understand, please ask your doctor or dietician. 2 Introduction Eating well is an important part of your treatment and can help you feel better. A new diet is essential part to your treatment process. Not only will it help you feel better, it can also help you avoid complications of your renal disease such as fluid overload, high blood potassium, bone disease, and weight loss. Because every individual is different and their needs unique, the following dietary advice should be given depending on a number of factors and discussion with your renal dietician. These factors include: stage of your renal disease, type of treatment you are on, laboratory results,...
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...The greatest of the silent clowns is Buster Keaton, not only because of what he did, but because of how he did it. Harold Lloyd made us laugh as much, Charlie Chaplin moved us more deeply, but no one had more courage than Buster. I define courage as Hemingway did: "Grace under pressure." In films that combined comedy with extraordinary physical risks, Buster Keaton played a brave spirit who took the universe on its own terms, and gave no quarter. I'm immersed in his career right now, viewing all of the silent features and many of the shorts with students at the University of Chicago. Having already written about Keaton's "The General" (1927) in this series, I thought to choose another title. "The Navigator," perhaps, or "Steamboat Bill, Jr.," or "Our Hospitality." But they are all of a piece; in an extraordinary period from 1920 to 1929, he worked without interruption on a series of films that make him, arguably, the greatest actor-director in the history of the movies. Most of these movies were long thought to be lost. "The General," with Buster as a train engineer in the Civil War, was always available, hailed as one of the supreme masterpieces of silent filmmaking. But other features and shorts existed in shabby, incomplete prints, if at all, and it was only in the 1960s that film historians began to assemble and restore Keaton's lifework. Now almost everything has been recovered, restored, and is available on DVDs and tapes that range from watchable to sparkling. It's said...
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...A pre-credits scene shows an episode of the popular game show 'To Tell the Truth' set in 1977 where three contestants appears claiming to the panelests to be the legengary Frank Abagnale Jr. (Leonardo DiCaprio) who impersonated an airline pilot, a lawyer, and doctor, as well as scammed people on three continents for millions of dollars... all before reaching the age of 19. The film begins in 1969, with FBI agent Carl Hanratty Jr. (Tom Hanks) arriving at a French prison to meet the flu-stricken Frank Abagnale Jr, who attempts to escape from the prison prior to his extraction to the USA for a series of crimes. The scene flashes back to six years earlier. 16-year-old Frank Abagnale Jr lives in New Rochelle, New York with his father Frank Abagnale, Sr. (Christopher Walken), and French mother Paula (Nathalie Baye). Frank's father cons a woman into lending him a suit for Frank Jr., who later acts as a driver for Frank Sr. in a ruse to get a loan from Chase Manhattan Bank. When the loan is denied (due to a series of IRS tax frauds by Frank Sr.), the family is forced to move from their grand home to a small apartment, with tension building within the family. Frank soon realizes that his mother is having an adulterous affair with his father's friend Jack (James Brolin) and feeling that he will not fit in at his new school, poses as a substitute teacher in his French class for a short time. Eventually trouble builds between Frank's mother and father, who file for divorce and ask...
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