Gerard De Groot continued his study on Reagan with a look at the origins of his 1966 campaign (a parking garage) and how his campaign tactics developed. He argues that the campaign “broke the mould” and the style continues to influence campaigning today. Reagan's campaign was innovative in that it focused largely on image, creating a candidate that appealed to the people. Although, with Reagan that was not particularity difficult. De Groot notes that Reagan was the California Republican Party's answer to the need for a “standard-bearer,” (429). He had “all the ingredients” of an “electable person,” (430). De Groot also contends that Reagan's TV personality was appealing to the working-class, who watched a heavy amount of television. He supports