...Background information……………………………….ii Methodology…………………………………………….iii Findings, Results and analysis………………………..iv External environment analysis…………………………v PESTLE analysis………………………………………..vi • Political factors • Economic factors • Social and cultural factors • Technological factors • Legal factors • Environmental factors The competitive external environment…………………………vii • Strengths • Weaknesses • Opportunities • Threats Porters’ five forces tool • Supplier power • Buyer power • Competitive rivalry • Threat of substitution • Threat of new entry Internal environment analysis………………………………..viii Key success factors…………………………………………..ix Analysis of recommendations and conclusion………………x • Ansoff matrix • References…………………………………………………….xi Introduction Many global events like the Rugby world cup, an international trade fair etc are conducted in areas near us but few of us usually take into consideration the strategic approaches behind the success or the failure of these events. The purpose of this assessment is to examine strategic approaches in respect to a global event like the Nuremberg Toy fair in Germany. The report analyses the city of Nuremberg in Germany both internally and externally using such models like the PESTLE and SWOT analysis. The report looks at the internal and external environment surrounding the city of Nuremberg...
Words: 4135 - Pages: 17
...Inhaltsverzeichnis Executive Summary and methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT Analysis 14 RECOMMENDED STRATEGIES 16 Conclusion 16 APPENDIX 17 References 18 Executive Summary and methodology The goal of this report is to give a brief overview of the primary external influences on McDonalds in the fast food industry of Germany by using the PESTEL framework (refer to Appendix 1 for Corporate Profile). In the second part of the report, the reader is instructed about the changing competitive environment based on the theoretical framework of Porter’s five forces modell and the SWOT analysis of McDonald’s Germany. The analysis demonstrates the influences on the company’s policies and the effectiveness of the organization’s response. This is followed by recommendations on how to improve the current situation and give an overview of McDondals alternative strategy approach to increase their market share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro forces – is essential...
Words: 3885 - Pages: 16
...SWOT analysis SWOT & TOWS Analysis Table of Contents SWOT & TOWS AnalysisTable of Contents 1 Table of Contents 2 Understanding SWOT Analysis 3 Why use the tool? 3 How to use tool: 3 Strengths: 3 Weaknesses: 3 Opportunities: 3 Threats: 3 Example: 4 Strengths: 4 Weaknesses: 4 Opportunities: 4 Threats: 4 Key points: 4 Case Study-SWOT Analysis Wal-Mart 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Case Study-SWOT Analysis Starbucks 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 Case Study- SWOT Analysis AT&T 7 Understanding TOWS Matrix 8 Why use the tool? 8 How to use tool: 8 Strengths/Opportunities: 8 Strength/Threats: 8 Weaknesses/Opportunities: 8 Weaknesses/Threats: 8 Case Study- Application of the TOWS Matrix to Volkswagen 9 Weaknesses and Threats (WT) 9 Weaknesses and Opportunities (WO) 9 Strengths and Threats (ST) 9 Strengths and Opportunities (SO) 10 Understanding SWOT Analysis Why use the tool? SWOT Analysis is an effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. How to use tool: To carry out a SWOT Analysis, write down answers to the following questions. Where appropriate, use similar questions: Strengths: • What advantages do you have? • What do you do well? • What relevant resources do you have access to? • What do other people see as your strengths? Consider this from your own...
Words: 2967 - Pages: 12
...will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry, FDI, joint ventures, greenfield investments, mergers and acquisitions | Index | About Elecdyne 3 1 Current and Future Business Environment 4 1.1 STEEP Table 1.2 STEEP Diagram 2 Choices for Elecdyne 6 2.1 China 2.2 Germany 2.3 Singapore 3 SW-OT/PEST Analysis for Elecdyne 7 3.1 Internal Analysis: Strengths and Weaknesses 3.2 External...
Words: 3926 - Pages: 16
...ParcelShop. This multi-channel approach offers a convenient and hassle-free delivery experience that achieves high levels of satisfaction and ultimately creates brand value. Within the UK, Hermes operates a network of nearly 10,000 couriers that provides high-quality doorstep delivery. This flexible, friendly and local approach means that couriers understand the habits and preferences of individual customers, ensuring that up to 95 per cent of parcels are delivered first time. For the past 2 years running the company has received the unrivalled accolade of ECMOD Best Home Delivery Service - an award that is voted for by client side companies for the suppliers that 'really made a difference to their business in the past 12 months'. In Germany, the Hermes Logistik Gruppe (HLG) has become the country's largest independent home delivery service in the Business to Customer and Customer to Customer sectors. Hermes offer different types of delivery and service depending on the client/customer needs here is a list of the list of main services. · Standard –This is a fully tracked service over a 2 to 3 day delivery, with first time rate at 94%. This can be tracked online with a unique tracking number, or alternatively by calling our customer service team. · Next day & Stated Day – This service is for time sensitive customers requiring a fast effective service at a competitive rate, or wishing to select a certain day/date for the delivery of their consignment. ...
Words: 2487 - Pages: 10
...1.SWOT Analysis The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. The first letter of each of these four factors creates the acronym SWOT. As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and (depending on your job function) you may also be asked to provide market intelligence. The completion of a SWOT analysis should help you to decide which market segments offer you the best opportunities for success and profitable growth over the life cycle of your product or service. The SWOT analysis is a popular and versatile tool, but it involves a lot of subjective decision making at each stage. It should always be used as a guide rather than as a prescription and it is an iterative process. There is no such thing as a definitive SWOT for any particular organization because the strengths, weaknesses, opportunities, and threats depend to a large extent on the business objective under consideration. KEY POINTS 1. SWOT Analysis provides information that helps in synchronizing an organization’s resources and capabilities with the external environment in which the organization operates. ...
Words: 2211 - Pages: 9
...SWOT analysis of Bangladesh’s Handicraft: Strength of our Handicrafts: The following issues giving Handicraft business the stamina to compete with the artificial machine made products and effort to take place in domestic and international market- 1. It provides large product variety and range as it is full of diversified culture. 2. Industry is facilitated by diversified and supportive retail infrastructure across the country. 3. Industry provides services to different market (Handicrafts, Textiles, Jewelry) because of diversified product range. 4. Naturally we are resourceful in craft raw materials. 5. Industry needs low capital investment. 6. Low barriers for new entry in market. 7. Products are high value added, and handicrafts have various applications. 8. It is the potential source of foreign revenue because of higher expor Impediments for Growth: The following weakness are the main barriers for the Handicraft business development and making business more and more competitive - 1. Narrow product range and lack of new and innovative designs suitable for overseas markets; have been identified as main constraints for growth of handicraft export from Bangladesh. 2. Industry is lacking with infrastructure and communication facilities. 3. Lack of capabilities in producing large volume. 4. Lack of updated information on changing tastes and preferences of overseas buyers often restricts market access of potential products. 5. Lack of finance and...
Words: 640 - Pages: 3
...Company Profile FOOTLOCKER INC Footlocker SWOT Analysis Jason Mobley MGT/521 January 19,2015 University of Phoenix Footlocker Table of contents Table of Contents Company Overview……………3 Key Facts……………………….3 SWOT Analysis………………...4 Footlocker Company Overview Company Overview Originally Purchased in 1963 the F.W Woolworth Company purchased the Kinney Shoe Corporation they started out as just shoes and then later branched out into specialty shoe stores. Footlocker came out in 1974 (Footlocker inc) just Footlocker is one of the leading retailers of athletically inspired shoes and apparel (footlocker inc) They operate stores in 23 countries and have over 3,473 retail stores (footlocker inc). They operate their business in two different ways athletic stores and direct to customers, what this means is they sell through catalog and the Internet. (forbes.com) Under the footlocker name there are several other brands These stores include Ladies Footlocker, Kids Footlocker, and Foot action, Champs, Six:02, House of Hoops, Runners Point and Side Step and East Bay (Footlocker Inc) This company is continually growing their brand and expanding out into other aspects of the industry besides...
Words: 1674 - Pages: 7
...Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................................................................................ 4 Company selection and reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work .....................
Words: 8330 - Pages: 34
...Strategy in the cordless phone market Francesco PRONO - Mod eMBA 2013 Date: 29th February 2012 Introduction In this article, I will analyse the competitiveness of companies in the industry of Cordless Voice Terminals, also known as Cordless Phones. This industry is more and more challenged by the mobile phones industry, but still shows important numbers and facts, as more than 100 million terminals are sold each year, in a quite stable worldwide market. Nowadays, roughly 80% of the cordless phones sold around the world are based on a digital technology called DECT(an acronym for “Digital Enhanced Cordless Telecommunication”), which uses specially allocated radio frequencies, from 1880 MHz to 1920 MHz. DECT is the leading technology in voice quality at home. DECT represents around 90% of the total revenues of the cordless telephony. Picture 2 – Source: MZA Ltd The Five Forces First of all, let’s have a look at the Five Forces Model of Porter. According to Porter, the intensity of competition in a given industry is influenced by five main forces: * Competitive rivalry within the industry * Threat of new market entrants * Threat of substitutes * Bargaining power of suppliers * Bargaining power of buyers Competitive rivalry within the industry - high The industry of Cordless Voice Terminals is quite fragmented. Close to big actors such as Panasonic, Gigaset , Philips and Samsung, there are many other smaller manufacturers, especially...
Words: 2405 - Pages: 10
...Business Report on Alibaba Name: Xiya Chen Group:IBM-E2 Subject: Business & Management Executive Summary This report is based on the business environment analysis to identify key factor for Alibaba. From ratio analysis, it is found that financial performance of Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but there are some emerging challenges in economic environment. From SWOT, it is also found that are various opportunities and threats for Alibaba in the existing business environment. In the end, it is observed that global expansion can be effective for Alibaba to deal with future challenges effectively. Table of Contents 1.0 Introduction 4 2.0 Company Background 4 3.0 Business Performance 4 4.0 Macro and Micro Environment Analysis 5 4.1 PESTLE Analysis 6 4.2 Porter’s Five Forces Analysis 7 4.3 SWOT Analysis 8 5.0 Recommendations 9 5.1 Conclusion 10 5.2 References 11 1.0 Introduction This report is prepared to analyze external business environment for an organization and make appropriate recommendations to deal with future challenges. For this purpose, Alibaba is selected for this report. 2.0 Company Background Alibaba is a China based e-commerce company that was founded in year 1999 by Jack Ma when he launched a website called Aliobaba.com. At present, it mainly operated...
Words: 1650 - Pages: 7
...Brochure More information from http://www.researchandmarkets.com/reports/2001246/ BSH Bosch und Siemens Hausgerate GmbH- Strategy and SWOT Report Description: BSH Bosch und Siemens Hausgerate GmbH - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Features: - Detailed information on BSH Bosch und Siemens Hausgerate GmbH required for business and competitor intelligence needs - A study of the major internal and external factors affecting BSH Bosch und Siemens Hausgerate GmbH in the form of a SWOT analysis - An in-depth view of the business model of BSH Bosch und Siemens Hausgerate GmbH including a breakdown and examination of key business segments - Intelligence on BSH Bosch und Siemens Hausgerate GmbH’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors - News about BSH Bosch und Siemens Hausgerate GmbH, such as business expansion, restructuring, and contract wins - Large number of easy-to-grasp charts and graphs that present important data and key trends Highlights: BSH Bosch und Siemens Hausgerate (BSH or ‘the group’) is one of the largest home appliance manufacturers in Europe. Its major appliances include dishwashers, ovens, microwaves, washers and dryers, refrigerators, freezers...
Words: 1302 - Pages: 6
...creation to all shareholders at the same time even being centered towards society. (Amason, A. 2010) Executive Summary: Strategic Management involves formulation and implementation of strategies to improve the performance and to gain competitive advantage. It involves decisions and acts that managers undertake in order to attain the desired goals. Strategies are planned means to attain end results. Strategic management is long term in nature and gives a direction to the organization. Before going into the usage of Strategic Tools, the paper details strategic management, need for it, approaches for strategy and the strategies involved at various levels. Then a brief of importance of stakeholder analysis in planning is given. My paper would comprise environmental analysis that is required by Wall-Mart in strategic planning to improve its market in escalating competition....
Words: 4279 - Pages: 18
...S.W.O.T Analysis in Project Management Md. Mashreki Islam Sami Bachelor of Science in Civil Engineering International University of Business Agriculture and Technology Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE...
Words: 5224 - Pages: 21
...……………..….9 3.6 Ecological Forces………………………….………………………….………………………………...9 4.0 SECTION B. MANAGEMENT STRATEGIES…………………………………….……………………….10 4.1 SWOT analysis of GM Uzbekistan………………………………………………………………..……...10 4.2 Management Strategies………………………………………………………………….…………….12 5.0 CONCLUSION……………………………………………………………………………………………14 6.0 REFERENCES……………………………………………………………………………………………15 1.0 INTRODUCTION Due to the today’s fast development and the process of globalization practically all large companies and organizations face different extends of strategic failure. There are many external factors that are beyond managers’ control and affect the effective and efficient existence of large enterprises, for instance the continual changes in product demand. However, concentrating on factors that can be harmful for running business it is necessary to take into consideration the internal forces also, that is the internal management structure, including HR management. In other words initially companies have to gain the smooth processes within the “mechanism”. In order to achieve the desired success of the organization the managers should carefully analyze the current situation within and outside the company. This coursework is dedicated to an analysis of joint venture of General Motors Uzbekistan. This analysis is aimed to...
Words: 3421 - Pages: 14
