Gestalt Jeapordy Presentation
200
This Ad represents the figure ground principle the best
What are the Budweiser girls ad?
Figure ground principle- it will combine both the dominant figure and background. The girls are technically the foreground image and that dominates. However, the background, the Budweiser combines with the foreground at points that will dominate the eyes focal points. It combines the foreground in the background into a seamless image, and then creates a conflict in the mind because you can’t tell between the logo or bathing suites subconsciously. This draws attention to the ad, in addition to the sex appeal.
400
On the Budweiser girls ad, this gestalt principle is being displayed with the girls swimsuits.
What is the closure principle?
Closure principle- first off the closure principle states that people tend to perceive an incomplete picture as completed. We fill in the blanks due to prior experience. It even works with music or theme songs.
The bathing suits the girls have on uses the closure principle because your brain fills in the images that aren’t really there. For example, the saying king of beers at the bottom of the ad isn’t all there but when you look at it your brain fills in the blanks. This is a very good way to create an image for an organization.
600
This Gestalt principle is used in both the Budweiser girl ad (through the logo colors) and the MGD 64 commercial (through the amber colors).
What is the similarity principle?

In the MGD 64 commercial if you look closely enough you can see in every frame there is an object of amber color. The candle, purse, lamp, light reflection when the beer is placed, necklace, sunflower and the beer ad at the end of the commercial all have the amber color in common.
The Budweiser girl ad shows similarity through