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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR

A PROJECT REPORT

CERTIFICATE OF COMPLETION

BONAFIDE CERTIFIACATE

Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision.

……………………………… …………………………………

Dr. Kriti Priya Gupta Miss. Subodh Choudhary

(ACADEMIC CO-ORDINATOR PGDM) (SUPERVISOR) IAMR Ghaziabad

DECLARATION

I, Ashish Kumar Saini, hereby declare that the project work entitled “ANALYSIS OF PUREIT ON 4 P’S OF MARKETING AND CONSEMER BENHAVIOUR” is an authenticated work carried out by me at HINDUSTAN UNILIVER LIMITED under the guidance of Miss. Subodh Choudhary for the partial fulfillment of the award of the Diploma of PGDM and this work has not been submitted for similar purpose anywhere else except to IAMR, Ghaziabad, approved by AICTE.

Date:

Place: (ASHISH KUMAR SAINI)

ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to the Management of HUL at Jaipur for providing me the opportunity to get an exposure of their esteemed unit.

I am sincerely thankful to the HR department for coordinating my training and explicitly express my thanks to Mr. Shahnawaz Alam for their continued help and guidance during my stay there.

Last but not the least, I express my deep gratitude to my mentor Miss. Subodh Choudhary for sending me to a large integrated water division of Pureit of HUL and giving me a chance to acquire experience of my lifetime.

I also express my thanks to parents and all family members and friends who directly or indirectly provided me their moral support.

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