Introduction:
-In business, business owners need to know are the marketing knowledge, understanding of the consumer and how to persuade consumers to use your product. to achieve high performance in business, we need to understand and know what is the marketing environment, it includes the environment macro and micro environment. In addition, consumer behavior is an extremely important factor in sales for each company, the choice of the customer will determine your company's products. to occupy high positions in the number who consume the products of the company, we should learn more about the goals and business strategy in order to gain the advantage, as well as to capture the market and understand customer behavior. Those are important factors in the business environment.
For the Heineken beer company, all of the above concepts are to be demonstrated and put out clear strategies for the marketing of products on the environment.

Task 2.1

*Micro environment is the environment includes factors that exist with the company and those affecting the ability to serve clients of that business and is a combination of craft and the scientific method to improve the company looking good products and the direct relationship of the company, then produced and provided about the possibility of serving the company. Micro environment consists of six steps.
+Company is where you work, manufacturing and especially the problems related to marketing management. The senior management of the business is the people who have the influence to the activity of the company, by the most active marketing strategy must be adopted before they go into effect.
Heineken beer is famous brand all over the world. Heineken beer is currently rated as the best Brewers of beer compared to the market in the country. Because of the strong on ensuring quality and delicious taste, for years Heineken