Free Essay

Giant

In:

Submitted By rain123l
Words 709
Pages 3
生產/作業管理期末報告
-----企業診斷
勤億蛋品科技

中華民國105年1月
目錄
* 前言 1. 研究動機 2. 研究目的 3. 研究問題 4. 研究流程 * 個案分析 1. 公司簡介 2. 生產流程 3. 產品介紹 * 問題分析 * 問題解決與建議 * 結論 * 資料來源

* 前言 1. 研究動機
蛋品為民生必需品,供應商多競爭激烈,但勤億蛋品在眾多競爭者中仍能維持自身優勢,身居全臺最大蛋品供應商。而隨市場環境變動影響,為穩固品牌地位,需不斷謹慎檢驗企業內部及外部品牌相關層面,在發現問題後,選擇適合的因應措施,妥善並快速解決問題。故本組選擇勤億蛋品作為研究對象,瞭解勤億蛋品的現況問題,並思索如何妥善解決。

2. 研究目的
藉由觀察勤億蛋品現況問題並找出解決方法,瞭解應該如何和顧客維持良好關係,並確保產品品質,避免品牌為此受打擊。
因此本組列出以下兩點研究目的:
1. 研究如何恰當地回應、處理顧客的問題,維持顧客忠誠度。
2. 瞭解如何監督合作牧場,以維持產品品質,確保顧客信任度。

3. 研究問題
延續本組研究目的,列出以下兩點研究問題:
1.如何有效處理顧客的問題?
2.如何去落實、傳遞合作牧場的品質?

4. 研究流程 本組研究流程圖如下圖所示:

圖1-1 研究流程圖

* 個案分析
1.公司簡介
民國七十年代隨著台灣經濟起飛,國民所得增加,消費性產業連帶崛起,烘培業需要用蛋,食品加工需要蛋,餐飲業也要蛋,市場對蛋品的需求暴增,然養雞場可以一座接一座蓋,但蛋品加工製造水準能否快速跟上市場腳步,不無疑問。為滿足市場需求,提升台灣蛋品水平,勤億於1981年10月25日成立,為台灣第一家專業液蛋公司。
企業理念
提升台灣蛋品水平,服務更多消費大眾,勤億持續向前行
圖2-1
圖2-1
勤億蛋品科技
勤億蛋品科技
身為全台首屈一指的蛋品公司,勤億自覺肩負提升台灣蛋業水平的使命,所以他們不斷創新,從一般液蛋升級到殺菌液蛋,從蛋品堅持冷藏保鮮運送,秉持著企業誠信與熱忱,從自身做起,期能拋磚引玉,引領產業向上提升。
除了蛋品加工製造與運送,勤億接著又投入了蛋雞飼養產業,以好山好水的嘉義地區為基地,陸續建設多座蛋雞飼養場,採高規格、現代化的方式養雞,產出一粒粒高優質的勤億蛋品。 自此,勤億成為蛋品一條龍企業,從前端的蛋雞飼養,中段的蛋品加工製造,到末端的成品物流配送,秉持「愛惜每個人.珍惜台灣」的企業信念,力行「最自然.最科技」的企業發展方向,為獻給國人更高品質的蛋品生活,勤億持續向前行。
2.生產流程(前端蛋雞飼養、中端加工製造、末端物流配送)
(1)前端蛋雞飼養 台灣蛋雞飼養99%採傳統籠養型式,雞隻在飼主眼中不過只是個生產工具,其命運與待遇受市場價格起伏決定,蛋價高就使其日以繼夜拼了命產蛋。中南部鄉下依舊常見的傳統蛋雞飼養場,雞的排洩物就直接拉在鐵籠底下,籠舍只是個簡單遮雨棚,雞屎臭氣飄散四方,衛生條件極不理想。此外,也有鐵皮廠房搭建的蛋雞場,雖然環境比傳統的優良,但仍有致命的缺點。廠房因空間較為密閉,萬一某些雞隻染病,會像瘟疫一樣迅速蔓延。 然而勤億蛋品科技自家的幸福牧場,採用的是「自然放牧」的飼養系統,除有室內勤設讓雞產蛋、休息、躲避威脅外,更提供室外活動空間,讓雞可自由進出,到果園或農地覓食、洗砂浴、奔跑,滿足自然行為需求;勤億選擇擇阿里山腳下,以「幸福」為名,成立了全台首座採人道自然放牧的大型蛋雞牧場。
(2)中端加工製造
自丹麥引進全台最新最大的連續式殺菌設備,結合新鮮屋與袋式自動充填科技,從清洗、打蛋、殺菌、包裝全程自動化一氣呵成,致台灣液蛋水準擠身世界先進國家之林。
採國際認可的巴斯德低溫殺菌法,藉由鈑式熱交換器 (急速降溫→預熱→升溫殺菌→降溫→冰溫)消滅沙門氏菌、大腸桿菌、黴菌等多種致病菌、腐敗菌。殺菌全程於高架且密閉管路內進行,徹底隔絕外部污染機會。
殺菌液蛋製程
Step1 自動上蛋
機器代替人工,快速有效率。
藉由真空吸蛋裝置迅速將雞蛋一一吸放置輸送帶上,設備最快每小時可上蛋高達135000顆。
Step2 蛋殼刷洗與風乾
以溫水噴淋蛋殼,經由快速旋轉刷毛,將蛋殼表面的髒汙,如雞屎、羽毛或污垢等去除。
噴淋次氨酸鈉液(濃度200~300ppm)對蛋殼表面進行消毒。
強力吹風裝置,將蛋殼表面殘留的水滴吹除。
Step3 自動打蛋
機器代替人工,效率高又衛生
勤億蛋品的設備最快每小時可打蛋高達135000顆。
打蛋後自動分離出蛋黃、蛋白,經兩道過濾網濾除(過濾網徑1mm、2mm) 蛋殼碎屑繫帶與雜質後,輸送至桶槽內。
Step4 均質與調合
讓濃度與品質更完美
桶內液蛋藉由攪拌裝置進行調合,使濃度、品質一致,且完整保留雞蛋原有的鮮度與營養。
三座大型液蛋調合桶,可储存蛋黃、蛋白與全蛋液,總容量高達九千公斤,相當於十八萬顆去殼後的雞蛋。
Step5 巴斯德低溫殺菌
讓食品安全更有保障
與歐美同步採用巴斯德低溫殺菌法,透過鈑式熱交替器預熱、升溫殺菌、迅速冷卻(至4度C以下)的程序,3.5分鐘完成殺菌,過程中不致讓液蛋熱化或變質。
有效滅除沙門氏菌、大腸桿菌等多種致病菌,降低食物中毒風險。
Step6 成品自動包裝
A 袋是殺菌液蛋
採用耐種抗壓的高密度基層袋,將殺菌後之蛋液自動充填入帶並封口。
包裝規格:袋裝2公斤/5公斤/10公斤
B 新鮮屋殺菌液蛋
採用與鮮奶同級的新鮮屋包裝,從”紙盒成型、UV滅菌、充填蛋液、封口”全程自動化,最快每小時可產出三千瓶新鮮屋。
包裝規格:瓶裝975公克
Step7 成品立即送入冷藏庫以四度C保鮮
(3)末端物流配送
自有物流車隊
因雞蛋實非一般貨品,運送需高度專業,故勤億自立業初始即決定建置自有物流車隊,不求便宜行事而委外代運,以求確保蛋品運送安全與效率。歷經三十多年來擴充,現有配送車輛超過70輛,同業間最具規模的全台配送網,服務涵蓋全台近三百個鄉鎮市區,廣及千家萬戶。
從工廠到賣場 堅持低溫配送
無時無刻與時間賽跑 優先確保蛋品鮮度
勤億設廠嘉義,佔有接近產地的地利之便 (台灣雞蛋產地集中在彰化以南),除能就近掌控蛋品質量、取得優質蛋源外,亦能縮短從雞場收蛋到工廠加工的路程時間,讓新鮮不流失。
溫度對蛋品的鮮度具有決定性影響,因此,勤億堅持鮮蛋進廠隨即冷藏保存,待蛋品加工製造完成,自工廠出貨到送達客戶手中,以低溫冷藏配送,確保一路新鮮。

圖2-2蛋雞產地分佈
3.產品介紹
勤為一國內最大的蛋品公司,也是最大的液蛋供應商,主要供貨給烘焙業、餐飲業作為原料。
消費者: 業務通路、團客。
購買心理: 液蛋在同樣的蛋品市場,價位比一般外面市售的蛋品貴上許多,但顧客也因為購買高品質蛋品的心理,而願意購買。
消費者較在意(感受):
(1) 蛋品的品質是否優質
(2) 是否能買到心中想要的商品
主要供貨給烘焙業、餐飲業作為原料。
商品: 殺菌液蛋、蛋捲、幸福滴雞精。(面膜正在研發當中)
行銷手法:
(1)殺菌液蛋連續劇置入性行銷
(2)娘家滴雞精
(3)發展觀光工廠
(4)與旅行社合作
(5)面對不同客群,有不同行銷手法

勤億擁有全台最新最大的連續式殺菌設備,從清洗、打蛋、殺菌、包裝全程自動化一氣呵成,並採用與鮮乳同級的新鮮屋,提供符合歐美日標準的殺菌液蛋產品,降低食物中毒風險,為食品安全提供更多保障。EX: 勤億殺菌蛋黃液、勤億殺菌蛋白液、勤億殺菌全蛋液。
(1)殺菌液蛋為挑選新鮮的雞蛋,經外觀檢查、乾淨、風乾、打蛋去殼後低溫殺菌所生產的產品,分為蛋白液、蛋黃液、及全蛋液三種,可供團膳及糕餅業者使用。EX:85度C、伊莎貝爾等業者均是使用勤億蛋品科技的殺菌液蛋。

| | 蛋黃粉 | 蛋白粉 | 全蛋粉 | 食品加工 | 蛋糕 | | | | | 糖果 | | | | | 卡士達 | | | | | 甜甜圈 | | | | | 雞蛋麵條 | | | | | 冰淇淋 | | | | | 布丁 | | | | | 雞蛋味飲料 | | | | | 餡餅、派 | | | | | 火腿、香腸 | | | | 工業用途 | 印染 | | | | | 像片 | | | | | 接著劑 | | | | | 皮革螢光劑 | | | | 化妝品 | 洗髮精 | | | |

表2-1
(2)洗選蛋
勤億蛋品的洗選蛋就是藉由高品質的放山蛋雞所產出的雞蛋,利用廠內先進設備,篩除破殼蛋、列殼蛋、軟殼蛋等,在徹底清洗蛋殼上的汙物,經風乾、油蠟處理及燭光照蛋檢查後,予以分級包裝,消費者有多選項依售價、品質選擇蛋品。
(3)幸福滴雞精
幸福滴雞精目前僅在網路販售,都是採禮盒的設計。消費者收到時是冷凍宅配的包裝,而滴雞精包裝的材質外部是選用7號塑膠,內部是鋁箔軟袋,以確保產品的保鮮期。
勤億幸福滴雞精選用的雞齡是21個月的放山老母雞(一般的滴雞精品牌大多都是選用3~6個月雞齡),雞隻是100%自然放牧的, 因為勤億在阿里山山腳下有一片佔地3,000坪的未開發山林地,雞隻約3萬隻,捨棄傳統籠養方式,讓雞隻回歸100%自然放牧生活,不僅可自由啄食草地上的綠色植物、昆蟲、土壤等,還額外調配了含珍貴的植物性葉黃素、靈芝多醣體、納豆菌近20種營養配方,絕不施打生長激素或藥物。給予舒適的生活空間,雞隻們所生產的雞蛋,其葉黃素含量約為一般雞蛋的5倍;維生素A含量約為一般雞蛋的6倍;比一般雞蛋含有更多Omega-3脂肪酸,這般萃取出來的滴雞精營養成分比一般市售要來的優質。
此外,勤億幸福滴雞精,特製煉鍋慢火精煉六小時,遵循古法、步步講究、不求速成;收汁過程不加一滴水,不加其它中藥材調味,甚至有些市售的雞精會填加焦糖,反而會增加不必要的熱量。
勤億秉持營養實在,堅持只做最好的滴雞精;滴雞精的益處是只留下雞湯的精華,卻沒有它的油脂,每包的熱量僅有16.3大卡,比瓶裝雞精的熱量還低,希望藉此讓消費者喝出幸福的味道。
以手勁敲打切塊後的 將敲碎打過後的雞 放上爐台,慢火精
雞肉,使硬骨碎裂, 肉塊,一一放置特 煉六小時。
以利萃取骨中精隨。 制煉鍋內。 時間到,打開鍋蓋審 萃出隻雞汁精華, 全自動包裝,不觸及
視,雞骨肉內的精華 呈現黃金般的色澤, 人手,確保衛生無污
經長時間高溫悶烤, 營養價值豐富。 染。
被完整萃出。

三、問題分析 1.本組曾實際打電話至客服部,但客服部並未即時為我們轉接至適當部門,也經由網路資訊得知,以往勤億在面對顧客問題時並不積極。本組認為客服部並未替勤億與顧客間搭起良好的溝通橋樑,顧客糾紛處裡的功能性不大,勤億本身也不夠重視與顧客間的關係維持,故針對勤億處理顧客問題方面的問題做診斷,探討應該如何有效、即時處理顧客的問題。
問題所造成的影響:通常一個大公司遇到顧客糾紛,就要立即做處理和回應,以顧客問題處理為第一優先,當顧客產生問題,例如對產品品質或是服務不滿意、有疑慮時或顧客購買到的產品有瑕疵或是蛋殼損裂,如未妥善面對、處理顧客的問題,會造成顧客反感,進而不購買自身產品。勤億需重視與顧客間的溝通,藉以維持顧客關係,提高顧客忠誠度,維持顧客對公司品牌的好感度。Ex:福吉雅手作布丁的“勤億滾蛋事件”。福吉雅因對蛋商「勤億牧場」供應之品質衛生有嚴重疑慮,且經反應後毫無反省與改進之心,所以決定全面停止勤億牧場之供貨,改以南台灣其他優良牧場蛋品替代。

2.曾經發生過報社記者踢爆合作的牧場環境衛生不佳,記者去參訪其中一位與勤億有契約合作的牧場女老闆,女老闆在記者的請託下讓他進入雞舍。他們打開鐵門,卻見到雞舍前一堆尚未處理的死雞;此牧場是用水泥短牆圍住,圈養的雞隻擁擠且屎雞同在,數萬隻雞擠在小小空間裡,加上無架高設備將雞與排泄物分開,前一隻雞隨時可能將屎拉在另一隻低頭吃飼料的同伴頭上。種種跡象反應了合作牧場並未和勤億標榜的理念有所配合,而如何落實、傳遞與合作牧場的品質控管,是勤億必須認真探討的問題。
問題所造成的影響: 合作牧場這種環境與勤億強調的悠閒、樂活、天然的幸福飼養環境,一點都沾不上邊,與健康的放山雞有相當大的落差,這和勤億所宣稱的畜養理念、產品品質不符,卻把合作牧場的普通蛋佯充勤億自產的高價蛋,也未標示是哪座合作的契約牧場,如此資訊不平等的現象,讓勤億在消費者當中賺取暴利,嚴重損害企業形象。為維護自身品牌形象,及維持消費者對品牌的信賴,確保顧客忠誠度,須做好並落實合作廠商的品質控管,避免同樣的事情再度發生。

四、改善與建議
問題 1:
如何有效處理顧客的問題?
建議辦法: 處理抱怨的十大措施 | 快速反應 | 明確指出解決問題所需要的步驟 | 承認錯誤,不要辯護 | 讓顧客從頭到尾知道處理的過程 | 試著由顧客眼光來了解問題 | 考慮補償措施 | 不與顧客爭吵 | 重建對顧客的信心 | 了解顧客的感受 | 給予顧客最合理的利益 |
表4-1
除了網頁上的意見反饋單設置,可以設立客服部門,專門第一時間受理顧客的諮詢及問題處理,而不是讓顧客等上幾天才能獲得聯絡,甚至是因業務過忙而忽略顧客填寫的意見反饋單。
當顧客致電客服專線,可以由客服人員直接轉接相關部門,由瞭解問題並由可以處理問題的部門即時替顧客服務。
即使是全台最大間、最有名的公司,也不能漠視顧客的問題和回應,因為久而久之這樣的的無限惡性循環,種種小事情被放大之後,總有一定的機率會損及公司的名聲,對公司反而造成一大虧損,所以在客服問題處理的方面上必須要重視,對公司有益無壞。
故要重視與顧客間的溝通,並建立系統性的溝通管道,有一套客服專門的SOP處理流程,才能改善這個與顧客溝通的問題。

五、結論
1. 探討整個作業流程,找到需要改善的問題。
2. 探討在作業流程中,問題發生時,對公司帶來的影響。
針對以上問題,本組提出幾項建議來改善公司相關作業流程。雖然勤億目前為台灣最大蛋品商,但要使自身地位穩固,本組認為最為重要的即是品質以及顧客關係,在顧客問題回饋這方面的措施較鬆懈,非常需要做加強,若能把顧客問題重視的程度提高,一定可以提高公司名聲,對公司有益無害。反之,經過無限的惡性循環下,一定會損及公司的名聲,還有近來食品安全議題越受重視,如何避免遭受食安之災,穩固甚至是提升顧客的信賴度及忠誠度,是食品業者極為重要的課題。然後對主要顧客回應的品質問題要立即做改善,也要讓消費者能明顯的感受到勤億公司的誠意,福吉雅手作布丁的“勤億滾蛋事件”給勤億一個很大的教訓,勤億公司必須記取這個教訓,調整一下公司作風,相信這樣一定能和通路顧客長期維持合作關係,且對合作牧場的篩選也要更嚴謹,要不定期抽檢,並提供更明確的數據、檢核的結果和資料供顧客了解,提高品質安全的可信度,相信這樣對勤億公司必定能產生優良的連鎖效應。

六、資料來源
1.http://tw.chinyieggs.com/
2.http://taft.coa.gov.tw/public/data/442214585971.pdf
3.http://www.taiwan921.lib.ntu.edu.tw/mypdf/Egg_GRADING.pdf
4.http://w20770.pixnet.net/blog/post/38035771-%E5%8B%A4%E5%84%84100%25%E5%B9%B8%E7%A6%8F%E6%BB%B4%E9%9B%9E%E7%B2%BE-%E5%96%9D%E4%B8%80%E5%8F%A3%E5%B0%B1%E5%86%8D%E4%B9%9F%E5%9B%9E%E4%B8%8D%E5%8E%BB%E7%93%B6%E8%A3%9D

Similar Documents

Premium Essay

A Giant Among Women Case Analysis

...A Giant Among Women, A Case Study Analysis Through this case study analysis, I will provide you with background information about Giant Manufacturing Co. Ltd., the key issues brought up by this dilemma, and an analysis of my recommendations on how to handle these issues. “The environment is intimidating, the service is bad, and they don’t understand my needs. Sometimes, there’s no dressing room, or it’s surrounded by men. It’s just not comfortable.” Giant Manufacturing Co. Ltd., one of the largest bicycle manufactures in the world, has set out to improve the bicycler experience for their female consumers and eliminate customer reviews like the one quoted before. The Taiwanese based company has run many retail outlets before, but none catering only to women. Tony Lo, CEO of Giant, saw how the women’s sections were secluded to small corners of the bicycle shops, and how the mostly male staff was unable to cater to their needs. Along with a limited line of bicycles and accessories for women, something had to be done to resolve the company’s female consumer’s needs. So he decided that he did not have the perspective to solve this issue and thus gave autonomous authority to his EVP and CFO, Bonnie Tu, to design a bicycle store with a comfortable environment that was specifically for women. Enter “Liv/giant” the end result of Bonnie Tu and her team that she had put together in order to open Giant’s first women’s bike store in Taipei, Taiwan. The Liv/giant store turned successfully...

Words: 948 - Pages: 4

Free Essay

Policy Brief for Giant Chinese Salamander

...April 3, 2017 Policy Brief on Chinese Giant Salamander An article on the National Geographic website called: 4 Foot Salamander arrives in London as Face of New Conservation effort grabbed my attention and my selection to discuss the threats that face Chinese Giant Salamander. This memo includes information from the article: Development of the Chinese giant salamander Andrias davidianus farming industry in Shaanxi Province, China: conservation threats and opportunities. The Chinese Giant Salamander, the largest amphibian, is classified as critically endangered by the IUCN red list (IUCN 2012). Since the 1950s, the species population has dropped significantly. Its main threat is overexploitation for human consumption. The Chinese Giant Salamander farming industry adds increased threat including infectious disease and loss of genetic integrity (Murphy et al. 2000). ​The Chinese Giant Salamander is one of three living species in the family, Cryptobranchidae, which is over 170 million years old. The Chinese Giant Salamander is especially important for conservation because this amphibian has one of the longest family lineages alive today. The Chinese Giant Salamander is considered a delicacy in China. Although the Chinese Giant Salamander farming industry is only about a decade old, it is extremely detrimental to the species. It has an estimated population decline of more than 80% in three generations with a generation time of approximately 15 years (Gang et...

Words: 666 - Pages: 3

Free Essay

Jack and the Beanstalk Summary

...throws the beans out the window and sends Jack to bed without supper. While Jack was sleeping, the bean grows into a gigantic beanstalk. Jack wakes up to behold an enormous beanstalk. He climbs the monumental beanstalk and arrives in a land high up in the sky where he follows a road to a gigantic house, which is the home of a giant. He enters the immense castle and asks the giant's wife for food. She gives him food, but the giant returns and senses that a human is nearby. The giant says he smells the blood of an Englishman and would want to grind his bones to make bread. However, Jack is hidden in a closet by the giant's wife and from there tiny Jack heard the giant sit down at his monstrous table. His wife serves him from a huge bowl and he drank from his very big wine glass. Afterwards, the giant asks for his hen that lays golden eggs. The giant watched as it laid dozens of large admirable golden eggs before he sleeps off snoring. Jack steals the hen which lays big golden eggs. He is almost caught by the giant who follows him down the humongous beanstalk. Jack calls his mother for a large axe and cuts down the gigantic beanstalk down, killing the heavy giant. The end of the story has Jack and his mother living happily ever after with their new riches and the golden...

Words: 339 - Pages: 2

Premium Essay

Ender's Game Movie And Book Comparison Essay

...A lot of people have seen the exciting movie Ender’s Game (2013), but have they read the book? Although, the movie is an awesome science fiction action film, the book is much better. The movie is easier to follow. The book has far more detail and captures your attention. The book talks more about Ender’s relationship with his family which helps you to understand him better. The movie has scenes that entertain using special effects which are exciting to watch. Both the book and the movie have their strengths and their weaknesses. If you really want to be a part of the story, you should read the book. The most compelling reason to read the book is that the book puts more detail and story into its characters. There are differences in the characters in the way they are represented in the movie and the book. In the book, Bean is small but in the movie Bean is a lot bigger. During one of their battles Bean uses one of the biggest kids as a shield to take out the enemy forces. It is hard to see this in the movie, but the book explains it very well. In the book, Bean spends most of his time hiding in the air vents. This is evidence that Bean must have been small. But, in the movie Bean is nearly the size of Ender. The book also describes how Ender was rather mean to Bean. Eventually, they became great friends. The movie shows them as friends from the start, but never really shows much of how Ender treated Bean or shows why. They just one day become friends. Another thing is...

Words: 1026 - Pages: 5

Premium Essay

The Selfish Giant

...THE SELFISH GIANT FIRST SUMMARY A giant who lived in a big house had a beautiful garden, but he never let anyone enter his garden. Whenever he was away, children would come there to play. One day, the giant decided to visit his friend and left for the neighbouring kingdom. The giant came back from his friend’s place after seven years. Seeing the children play in his garden, he angrily chased them away and built a high wall around the garden. After the children stopped coming to the garden, the trees and flowers were so sad that they lost their beauty and were covered with snow and frost. No birds came to sing there. Spring was everywhere but in the giant’s garden it was still winter. One morning, the giant saw children playing in the garden. They had entered through a small hole in the wall. And spring arrived in the garden at last to express its happiness on seeing the children again. The giant realised that he had been selfish and was very sorry for what he had done. He let the children play in the garden every day. The giant’s favourite among the children was a little boy who had kissed him when he helped him to get on top of the tree. But the little boy stopped coming to the garden and the giant was very sad. Many years passed and the giant grew old and weak. One winter morning, the giant saw the same boy under a tree. He ran down to the boy in joy. The boy was an angel who had come to take the giant to the garden of Paradise as a reward for letting him...

Words: 682 - Pages: 3

Free Essay

Slaying the Giants

...Lyn Bell Dr. John Warren Spiritual Warfare Slaying the Giants in Your Life What are the giants in your life? David Jeremiah reminds us that we have giants in our lives like David, Moses, Abraham and others. The giants in our lives have different names of fear, loneliness, doubt, discouragement, failure, jealousy, worry, anger, guilt, and procrastination. Just like the biblical ancients overcame their giants, we too must overcome our giants. In doing so we must allow God to help us in the process in knowing that He is with us and will empower us in overcoming. Fear Fear is a major problem in the land of the giants. This giant comes in so many forms. Fear has gripped us all at some point in our lives. Thousands are affected daily in some type of fear or another. But fear is a common part of the fabric of living. Fear gives us burst of strength and speed when we need and is a good thing in a survival instinct situation. When fear becomes negative it then becomes a phobia. This is when fear and reason does match up. When fear becomes ill rational, it becomes a shackle that bind us and put us into bondage. This bondage will keep us from the routine things in life of working, playing, living and serving God. There are so many varieties of fears. This is a listing of six general categories that we face in fear: poverty, criticism, loss of love, illness, old age and death. When we read the bible we can see that those living in biblical times often were...

Words: 6806 - Pages: 28

Free Essay

Giant Lnatern

...HISTORY OF THE GIANT LANTERN   The parol of star lantern is perhaps the paramount Filipino Christmas symbol – colorful, crafted with love and aglow with the spirit of the season. The Christmas lantern or Parul Sampernandu in Kapampangan can never be distanced from the town which created it, the City of San Fernando. It is what San Fernando is known for. And it is what has made the city famous all over the country and even around the world.              The word parol derives from the Spanish farol, meaning lantern or light. Filipinos place much significance on the symbolism of light, the star regarded as a fount of light and a sign of hope in the predominantly Christian country in Asia. Such a creation however, did not come without the untiring efforts of the Fernandinos, and more so, their ingenuity and innovation. And it is because of the Parul Sampernandu that San Fernando has earned for itself the title of “Christmas Capital of the Philippines.”              The San Fernando lantern industry progressed from the Giant Lantern Festival of San Fernando. The festival, which is held every December, finds its root in Bacolor where a much simpler activity was held. “Ligligan Parul” (Lantern Competition) was said to have started in San Fernando in the year 1904. But some say that the “Ligligan Parul” did not happen immediately after the transfer and in fact began in 1908. This forerunner of the present day Giant Lantern Festival was in a religious activity which we know today...

Words: 1547 - Pages: 7

Premium Essay

Giants in Cosmetics

...To L'Oréal, Brazil's Women Need New Style of Shopping By CHRISTINA PASSARIELLO (See Correction & Amplification below .) RIO DE JANEIRO—Brazilian women are among the biggest spenders on beauty products anywhere. But the world's largest cosmetics company, L'Oréal SA, has faltered in Brazil. The reason: Brazilian women from the banks of the Amazon to Sao Paulo's slums and the affluent beach communities of Rio de Janeiro have traditionally bought their skin creams and mascaras from door-to-door sales representatives, not the shops where L'Oréal sells its brands. Cosmetics giant L'Oreal is trying to change the way Brazilian women buy makeup. WSJ's Christina Passariello reports from Rio De Janeiro. The French company won't use the direct-sales approach, but the company has adopted a strategy that takes a page from it: introducing personal beauty advisers at department stores. L'Oréal also plans to offer a new line of lightening creams at pharmacies. "Our big bet here is to create a makeup business in retail from scratch," said Jean-Paul Agon, L'Oréal chief executive, as he picked up a tube of Maybelline mascara, one of his company's many brands, in a Lojas Americanas department store in a middle-class Rio neighborhood. "The more the market develops, the less relevant direct sales will be." For L'Oréal, winning over Brazilian women is crucial if it is to meet its goal of adding one billion consumers—a doubling of its current clientele—over the next decade. L'Oréal currently...

Words: 1173 - Pages: 5

Premium Essay

Questioning Giants

...for themselves. These are simple rules that have governed the advancement of science and human thought since the beginning of time. Advancements are made when thinkers question theories and introduce new ones. Unfortunately, it is often the great and respected thinkers who end up slowing the progress of human thought. Aristotle was a brilliant philosopher whose theories explained much of the natural world, often incorrectly. He was so esteemed by the scientific community that even 1,200 years after his death, scientists were still trying to build upon his mistakes rather than correct them! Brilliant minds can intimidate up-and-coming thinkers who are not confident of their abilities. They often believe they are inferior to the minds of giants such as Aristotle, leading many to accept current paradigms instead of questioning them. Science leaps a major hurdle every time people think for themselves and realize that even respected thinkers are human too, and their thoughts are not law. I, like many thinkers of the past, once believed in my mental inferiority. I was certain that my parents, my teachers - adults in general - were always right. They were like a textbook to me; I didn't question what was written on those pages. I respected them, and accepted whatever they told me. But that attitude soon changed. My mind's independence was first stimulated in the classroom. Astern, 65-year-old elementary-school science teacher once told me that light is a type of wave. She said...

Words: 688 - Pages: 3

Premium Essay

A Human Giant

...A human giant * Reduce text size * Increase text size * Print article * Jump to comments * Share this article * Email article to a friend Following major restructuring, Siemens decided it needed to realign its HR strategy with its business goals 15 NOVEMBER 2010  Daniel Shane Siemens’ human capital management system is said to be the largest cloud computing deployment in the world In summer 2008, global technology and engineering conglomerate Siemens announced plans to cut 17,000 jobs, roughly 4% of its total workforce. The company’s rationale was that it needed to become a leaner, more efficient organisation in order to prepare for the global recession that was then looming. To make sure it became more efficient, not less effective, as a result of these jobs cuts, Siemens decided that it needed to align its human resources operations with the strategic objectives of the business. “It was about having the right people for the right job,” recalls Marion Horstmann, corporate vice president of HR, “and linking employment strategy with global business strategy.” Siemens decided that the best way to achieve this was to standardise all of its global recruitment and personal development processes onto a single system. This was no mean feat, as even after huge cutbacks Siemens still employed more than 400,000 people distributed across 190 countries. “We saw strong globalisation in our business, which enforced the need for a common backbone,” explains Siemens...

Words: 896 - Pages: 4

Free Essay

Gentle Giants

...Jalen Lewis English 111-04 Reflective Essay 10/13/14 Gentle Giants For as long as I can remember I was always given the harsher discipline after a conflict between me and another person. And for a long time I could never figure out why. Was it because I started it? No, it would usually start because of them picking with me. Was it because of the color of my skin? Again. No, because it was usually between me and another person of my color. Another question popped into my head. Was it because I was taller and bigger than the other person? That’s when it hit me. When I think back, I mostly remember the conflicts being with a person smaller than me. That had to be the reason. I found this to be true when one of my teachers apologized to me for thinking that I was bullying another student. Of course, I am not the only one to be labeled as a bully because of my size. It happens all over the world. Not only in real life but, also on TV shows, cartoons, in movies, and even in books. Even though it is not as serious, it is just like racial profiling, except with size instead of the color of one’s skin. It seems like most of the places I go people are afraid of me because of my size. Much like people being afraid of persons of certain races. The difference is that it is not a certain race that is afraid me. It is people of all different races. Seeing people flee in my presence can be quite upsetting. There’s also the staring and commenting, which drives me crazy. It’s almost as...

Words: 438 - Pages: 2

Premium Essay

The Jolly Giant

...The Jolly Giant February 27 is the one day of the year that will always leave a heavy burden on my heart. This is the day that my classmate, Jackson Forrest Ramsey took his life. I remember the events that took place that Saturday like it was yesterday. I woke up, ate breakfast, and of course logged onto Facebook to see what everyone’s plans were for the day. As I started scrolling through my news feed, I began seeing status’ saying things such as “Oh my god..” and “Please wake me up from this nightmare” and just then, my phone rang. One of my best friends, Callie, was on the other end sobbing and I couldn’t make out what she was trying to tell me. She finally caught her breath and said, “Taylor, Jackson’s dead. He killed himself last night.” I couldn’t believe what I just heard. How could this person, this bubbly, outgoing person take his own life? I had never experienced anything like this before, and I just couldn’t believe it had actually happened. Jackson had moved to live with his father in Natural Bridge Station, Virginia. He and I attended the same middle school, and we had class together my sophomore year. He came to school crying one day and told us all he was moving. I didn’t want to get into details about the reason he was leaving; it it was just so sudden and out of the blue. Once I got that phone call from Callie, she picked me up ten minutes later and we were on our way to Katey Hale’s house to be with everyone. Walking in that door was one of the saddest...

Words: 708 - Pages: 3

Premium Essay

A Giant Leap

...A Giant Leap Marina Miller Eng 121 Concetta Williams September 24, 2012 Ever since I graduated from high school I always thought it would be extremely exciting to go to college. I never really had the confidence of believing that it could be accomplished though. After having a family and struggling financially, I figured what a better time to strive and reach some of my goals. Sometimes I thought I was too old to attend college but after hearing the stories of people who attend college later in life caused me to believe that was not true. The two most influential reasons for returning to school are to improve my future and to be an outstanding role model to my children. Bettering my education will broaden my career and provide a superior lifestyle for my family. Improving my future is one of the most meaningful reasons for returning to school. It has been very adventurous and also extremely challenging. There will be an exceptional amount of opportunity in receiving my college degree. My long term goals are to follow in my dad’s footsteps. Pursuing a career in law enforcement and working in forensics is one of my biggest goals. Ever since my dad went to police academy I always wanted to pursue a career in law enforcement but just never had the courage to do it. I believe striving to reach this goal will give me more confidence about myself and raise my self-esteem. Now that I have a family it is time to widen my horizons for my husband and children. There are several...

Words: 760 - Pages: 4

Free Essay

Facing the Giant

...LEADERSHIP & ORGANIZATIONAL BEHAVIOR TUGAS 2 “ FACING THE GIANTS “ ENDAH RAHMAWATI NIM. 1306356444 MAGISTER MANAJEMEN UNIVERSITAS INDONESIA 2 0 1 3 FACING THE GIANTS SINOPSIS Film ini menceritakan tentang Grand Taylor, seorang pelatih American Football pada Shiloh Christian Academy. Diawali dengan gambaran kegagalan-kegagalan yang dialami beliau baik dari sisi propesionalism perkerjaan maupun kehidupan pribadinya yang kemudian memaksanya untuk merenungkan kembali arti semua itu. Hingga pada akhirnya beliau menemukan kembali jalan pencerahan dan mulai menata semua dengan cara yang lebih baik. Hal terpenting dalam film ini adalah gambaran dari sisi leadershipnya dimana seorang leader ditempa untuk berusaha memberikan yang terbaik bagi timnya dengan berbagai cara dan memotivasi mereka untuk meraih tujuan yang diinginkan hingga akhirnya membawa tim ini dari tim underdog menjadi juara pada pertandingan nasional. Sebuah film motivasi yang inspirational, Facing the Giants menghadirkan suguhanyand dapat memberikan inspirasi membangun dalam sebuah tim atau organisasi melalui leadership transfomational dan dengan menempatkan kepercayaan pada kuasa Tuhan. LESSON LEARN Grand melakukan effektif leadership. Mendorong anggota timnya untuk bergerak maju melebih batas yang kita tidak sadari. Dengan bekerjasama, semua yang sepertinya tidak mungkin dapat dipatahkan dan setiap tugas dapat diselesaikan dikarenakan adanya keinginan melakukan yang terbaik. Leadership yang dilakukan Grand : ...

Words: 584 - Pages: 3

Premium Essay

A Caffiene Giant

...A Caffeine Giant: The Growth of Starbucks Abstract This paper examines Starbucks’ plan for rapid and thoroughly aggressive expansion in order to become the premier coffee ship in the United States and further, the World. Building upon a brand name that is recognizable worldwide, Starbucks continues to defy expectations, as it claims the title of the fastest growing fast-food company in the world (Horovitz, 2015). This paper provides a comprehensive analysis of Starbucks 7-year plan for growth (Tobey, 2014), and compares it to Quelch’s periodical on the demise of Starbucks (2008); suggesting that Quelch’s assessment that Starbucks growth destroyed its brand is misguided and inaccurate, while the opposite is then true. A Caffeine Giant: The Growth of Starbucks As the premier marketer of coffee and coffee products in the United States, Starbucks, an American corporation founded in 1971, is reaching new peaks as a global powerhouse, a seemingly unprecedented achievement following a slump in sales from 2008 to 2009. What makes this climb more magnificent is that it does so while competing against fast food giants such as McDonalds, Subway, and Burger King (Horovitz, 2014), dominating its competitors within its respective industry. John Quelch surmised that the slump Starbucks faced in 2008 was due to over expansion and a turn away from those consumers who wanted premium coffee with a personal experience (2008), when in reality...

Words: 1084 - Pages: 5