...Tarleton 1/29/14 Comedic communication Geicos comedic approach has a potential to increase its attractiveness toward customers. Geico, short for government employees insurance company, is an auto insurance company who’s approach to advertising follows the format most companies use in campaigning. They hook their audience by use of attention grabbing gimmicks. When a company produces a commercial, their main objectives is to get their product or whatever they are showcasing to sell which is car insurance. Geico, a major company in car insurance, has created a line of TV commercials which makes use of a variety of types of animals such as the pig, camel, and the gecko. The gecko is the most widely used animal throughout Geico commercial history. These commercials are meant to convey the ability to navigate through their websites and apps and being accessible and to pick them over other insurance company’s. Their advertisement; “Pig in a Blanket at the Football Game” is very simple, but effective. The Author’s uses a comedic and laidback approach by introducing a pig and a joke being a pig in a blanket. The commercial is set at a football game which draws in audiences that enjoy sports along with audiences that like animals. The thought of a pig at a football game is a novelty and this in itself is an attention grabber as well. The author’s positive in the sense that the commercial is helpful in fact that it is accessible and helpful for such...
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...profits from the declining original textile business. In 1985, the original textile business was shut down and Berkshire Hathaway diversified into higher margin businesses. Now, Berkshire Hathaway is active in a variety of sectors, including insurance, regulated utilities and retailing. One of the companies that Berkshire Hathaway holds is GIECO (Government Employees Insurance Company). In 1995, GIECO was wholly owned by Berkshire Hathaway. By 2005, its market share was increased from 1.9 percent to 6.1 percent with underwriting revenues of additional $590 million in cash from operating earnings in spite of decline in insurance industry. Another major company under Berkshire Hathaway is Nebraska Furniture Mart. It is a large furniture store, which holds NFM Mega Mart and Homemakers Furniture. Warren Buffett utilizes a constant strategy to manage these companies including Berkshire Hathaway by holding shares for a long time. Berkshire Hathaway does not pay any dividends to the shareholders but reinvests surplus instead to maximize the value of the company. Under this strategy, each company is growing constantly and some of them such as GIECO and Nebraska Furniture Mart are the major player in their industry. Berkshire Hathaway has employed an ownership structure that has without a doubt proven its long-term advantage. Warren Buffett CEO of Berkshire Hathaway has a well-built philosophy when it comes to understanding businesses and the financial markets in which...
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...up to two years before you can flat out own your vehicle and you have to pay for monthly upkeep and gas. The maintenance needed for a vehicle can be pricey and if you have a larger payment with a new vehicle some repairs may not be in your budget or covered by certain warranties. If the used vehicle has a repair needed the money you saved from owning the used vehicle will leave extra money for the upkeep of the car. Because some repairs may be caused by an accident that’s where the type of insurance the buyer can afford in the next section insurance will be compared. Comparing Auto insurance quotes on “Gieco Insurance” and “Progressive Insurance” the ranges for a 2002 Ford Focus SE were lower without having full coverage. If buying a new car full coverage insurance would not be optional and would cost for Progressive Auto Insurance “$178.34” (Progresive.com), and for Gieco Auto Insurance “197.31” (Gieco.com). Even in this example of a quote for a...
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...Name: Muhammad Taha Ahmed There are FOUR parts to the Self-Assessment. Part 1: Reflect on your results from the self-assessment exercises you’ve done from the textbook, as well as others you might have done in the past, and complete the table below. Review current or past jobs to identify your transferable skills. Develop an inventory of your most marketable career-related skills (minimum 15), instances where you have demonstrated these skills (minimum three), and the core values you want your work to reflect (minimum five). Take into consideration the traits employers are seeking, including technical and transferable skills and general abilities. (30 POINTS) SELF-ASSESSMENT EXERCISES & MY RESULTS | I completed the following assessments/inventories as part of my self-assessment activities: 1. Marketing Readiness Quiz 2. Self-Awareness Checklist 3. Ability Assessment 4. Transferable Skills Checklist 5. Work Environment and Life Preferences 6. Self-Assessment Summary Sheet | My most marketable career-related skills are . . . (minimum 15) (Remember to include technical and transferable skills on this list!) 1. Organization and planning 2. Orderliness 3. Handling details 4. Making decisions 5. Arrange functions 6. Assemble products/build 7. Audit records 8. Budget, money 9. Buy products/services 10. Calculate/manipulate numbers 11. Supervisory 12. Teaching 13. Coaching 14. Counseling 15. Check for accuracy | ...
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...Assignment 1 Name: Jolene Grof For Dr. Larry Byrd HRM533 Date: April 25, 2014 Geico Advantages to a Total Rewards Approach There are several advantages to using a total rewards approach to compensating the workforce. The top five are described in the text. The following paragraphs discuss the facets of the Geico total rewards program that align with these advantages: The first facet is increased flexibility. Gieco offers full-time employees the option to choose their medical plan from a variety of plans. The company also has a dental plan that will pay out benefits to any dentist in the country. This provides employees with great flexibility in choosing the right dentist for their needs. The company not only has fitness centers at many locations but sometimes will offer employees discounted gym memberships at local establishments. This helps an employee choose a place that is comfortable (which could influence how often the person goes to the gym). The second facet is improved recruitment and retention. In providing some great benefits Geico hopes to find the right workers and ones that will stay with the company for the long haul. Employees are looking for balance when it comes to their work and life. This is one of the benefits of working for Geico. The company offers programs that can help employees juggle work and their outside of work lives and if employees are looking for this it is a great way to attract and keep...
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...Write a five to seven (5-7) page paper in which you: 1. Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. 2. Create a strategy for ensuring that the Geico plan addresses all of the advantages. 3. Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Recommend two (2) areas for improvement. 4. Assuming employees are unhappy with the current plan, offer two (2) improvements or changes to Geico’s total rewards program. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Geico Case Study Assignment # 1 Your Name here University Name here Instructor Name here HRM533 Date Geico Employees Insurance Company has been in existence since in 1936...
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...Text Control Marketing Plan Alison Schindelar John Gilley Mark Aswall Latoya Davis Orin Howard May 5, 2014 Mission TextControl is an innovative product that strives for safety in automobiles. By keeping lives safe while driving, the product aims to decrease the amount of distraction on the road for everyday drives by locking cell phones once placed in a docking station. Product Description TextControl is a docking system that locks the driver’s cell phone once it is placed into the device, which will prohibit any hand use while driving. The device connects to the automobile’s cigarette lighter and charges the phone while placed in the dock. The docking system will not ban the driver from using Bluetooth or voice to text features as these features will still be fully functional while driving. Value Proposition ------------------------------------------------- Product Target Customers Key Benefits ------------------------------------------------- TextControl Insurance Companies Reduced accidents caused by cell phone distraction ------------------------------------------------- Value Proposition ------------------------------------------------- No distractions, just safe driving Macro-environments The macro-environment refers to the external factors, which affect a company's planning and performance, and are beyond its control. There are several factors to consider regarding TextControl, which can affect...
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...Geico: Successful Marketing Case Study Miranda Furstoss MBA-FP6012 – Integrated Global Marketing Assessment 5 June 29, 2015 Geico: Successful Marketing Case Study Abstract Geico is an insurance company who writes multiple lines of insurance, yet focuses on the auto insurance segment of the industry. They excel in marketing to their target audience which is what makes them an excellent organization for a marketing case study. Their marketing efforts propeled them from the small direct-marketing company they began as to one of the leading auto premium writers in the United States today. By reviewing the marketing system and efforts of Geico, it is easily seen how the right marketing tools and strategies in place can prove successful for any organization. Company Overview Geico is an insurance company founded by Leo Goodwin in 1936 that began as a carrier for the select market of military and government personnel, but later expanded to offer services to everyone (Geico, n.d.a). Goodwin had a vision to create a successful auto insurance business by targeting such a specific group, and he certainly succeeded. Since ending their first year with 3,700 auto policies, they now have more than 13 million policies in force and are still going strong (Geico, n.d.a). In fact, the growth from its meager beginning to now has risen it to the second position of persinal auto insurers in the United States, a nice position in such a competitive market (Das, 2014). They are well-known...
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