...increased over the years. Gillette continues to expand its product line and remains aggressive as ever in advertising. Gillette distributes its products all over the world and continues to grow. According to Subrata Charkravarty with Forbes, unlike many takeover targets of the 1980s, Gillette was not a flabby company that needed its belt tightened. It was a tightly run outfit. Mockler took over in 1975. In the next decade he cut costs and sold or closed 21 businesses, many acquired by Vincent Ziegler, his mercurial predecessor. Productivity has improved at a compound rate of 6% a year during Mockler's tenure. Gillette today has fewer employees than it did in 1974, although sales have more than tripled. Gillette has been able to remain number one because of its strengths. New technology, a strong reputation and brand, quality products, aggressive advertising, and being the leader in the razor market are some of the strengths that have aided in their success. Gillette has faced such weaknesses as strong competition from competitors, product not being accessible in small stores, found mostly in larger retail stores, and the cost to maintain their products can be expensive. Because of Gillette’s reputation and brand recognition they are preferred most consumers, men and women in professional careers are requiring more grooming products than ever before, more items with advanced features can be developed, and new product lines are some of the opportunities that Gillette can...
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...GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. When we look at Gillette’s product innovation throughout its history, Gillette continued developing, innovating it self. Yes the product innovation in the wet-shaving market come to an end and now it is in decline part of the cycle but Gillette razors are still selling because shaving with razors has become the habit of consumers throughout the years and it is the cheapest way. Gillette also came up with personal care products. As the rivalry gets hot, Gillette comes up with new innovations, which are better than the competitors every time. 2)What do you make of the battle between Gillette and Schick? Is the battle one upmanship good for either company? The battle between Gillette and Schick is very good for the consumer. This rivalry is upmanship good for both of the companies in a way. Because everytime that one of the brands come up with a new product, the other brand decides to produce a better version of it. So the innovations always stay fresh and the consumers benefit from this battle. 3)What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend? Should Gillette be worried about Schick? Explain. I would recommend Gillette to focus...
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...Arvind Krishnan Ramesh Saahil Khanna Shriram Jayaraman Sneha Bhandarkar Arvind Krishnan Ramesh Saahil Khanna Shriram Jayaraman Sneha Bhandarkar Service Oriented Architecture New Models of Enterprise Architecture (Group 2) Service Oriented Architecture New Models of Enterprise Architecture (Group 2) Service Oriented Architecture Building an enterprise-scale software system is a complex undertaking. Despite decades of technological advances, the demands imposed by today’s information systems frequently stretch to breaking point a company’s ability to design, construct, and evolve its mission-critical software solutions. In particular, few new systems are designed from the ground up. Rather, a software architect’s task is commonly that of extending the life of an existing solution by describing new business logic that manipulates an existing repository of data, presenting existing data and transactions through new channels such as an Internet browser or handheld devices, integrating previously disconnected systems supporting overlapping business activities, and so on. Service Oriented Architecture (SOA) SOA is a way of designing a software system to provide services to either end-user applications or other services through published and discoverable interfaces. In many cases, services provide a better way to expose discrete business functions and therefore an excellent way to develop applications that support business processes. SOA architecture adheres...
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...Introduction Gillette is the leading company in shaving product market. Gillette selling 6 different gel in the market under the sub-brand ‘’Gillette Series’’. Gillette sensitive skin shaving gel is the most popular product in the Gillette series. Gillette series sensitive skin shaving gel has been developed to take extra care for those whose skins are allergic and sensitive to razor’s action. Normally people with sensitive skin avoid shaving as it cause there skin burns, cuts and rashes. This gel make there shave easy with its protective formula. This gel contain aloe, some mild fragrance, high grade lubricants, glycerine and silica. All those component help to provide a comfortable shave. Part A: Segmentation Separating a huge target market into small sets of consumers, business or countries who have common needs and priorities, after that designing and implementing strategies to target them is called market segmentation. Marketing segmentation strategies may be used to located the target customers, and provide supportive data for positioning to achieve a marketing plan objective. Business may develop product differentiation strategies, or an undifferentiated approach, involving specific products or products lines depending on the specific demand and attributes of the target. (Rao, 2015) ‘’Market segmentation can be based on the benefits that consumers are seeking when they purchase a product.” (Reid, Robert D.; Bojanic, David C. 2009) Market segmentation is import tool...
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...Growth in the print magazine industry has slowed due to the increasing availability of publications on the internet. The past decade has seen an increasing trend towards reading news/articles online and companies are responding to this increased digital audience by providing their magazines available online as well as in print. However, magazine growth has outpaced other major media over the past 10 years and many brands are still loyal towards magazine advertising, as numerous research studies show that value magazine advertising the most compared to other media . The Magazine – “Four Four Two” I will be discussing a Gillette advertisement which was placed in the May 2009 issue of Four Four Two magazine. Four Four Two is a football (soccer) magazine launched in 1994 by Haymarket Media Group, a worldwide publishing company. The product positioning statement of Four Four Two is, “The Ultimate Football Magazine”, therefore they want the readers to perceive their magazine as the ‘complete package’ for any football fan. This is consistent with the magazine’s title, Four Four Two, which takes its name from the traditional football formation; considered the ‘standard’ in the sport. Four Four Two’s sole focus is football, “the ultimate football magazine for the ultimate football fan ” and it has built itself into one of football’s most trusted brands through its high-quality interviews with the best players and coaches, providing in-depth knowledge into the worldwide sport...
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...1.)In some ways Gillette has become a victim to its own success. Simply because, when they were being innovative, they overshadowed their existing inventions. Meaning although the new inventions were increasing in sell, it sometimes took away from the sales of its previous inventions. The new products should bring something new to the table but not make what was already created seem unneeded. Then constantly buying out other companies that eventually proved to be unsuccessful also illustrated not well thought out business moves. Yes I do feel product innovation in the wet-shaving market has come to an end. It was evident when consumers stated the Fusion did nothing significantly different from the Mach3. It also showed when the sale of the initial razor was higher than refill cartridges. Meaning people were eager to try to the new product, but obviously wasn't pleased enough as to where they purchased refill cartridges and continued using them. The focus now needs to be on enhancing the current products and strengthening the brand as a whole, as they have been trying to do. The constant research and testing for new products is causing the price of their traditional products to increase which in the end can cause a consumer to go with a cheaper private-label razor. 2.)I don't really see at as a battle. Gillette had been out for awhile with no competition, and I feel Schick came along and challenged them. Although they took away from their...
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...Conclusion In a nutshell, generation Y and financial services cannot be separated. It is because generation Y had become the largest customer for the banking industry in the present and the future. This is because Gen Y is the wealthiest generation now. As we know, Gen Y customers grow in tandem with the development of technology, from the era of mobile phones and gadgets, Internet-based communities and social networks. So, this trend makes Gen Y see technology as a key component of complete lifestyle including banking system. This generation tends to communicate with technology because their own character is far different from existing customers they want banks to provide different avenues and strategies to attract them to use the service. Gen Y prefer to financial advice more than the previous generation. Good quality services or technology will make them can get financial advisory services, no matter where they are and increase the merger process that requires decisions and transactions. Mobile phones are becoming increasingly sophisticated, more capable of handling and use of banking services. For banks that provide this solution as it will become a favourite among Gen Y customers Satisfaction is the one factor that influences generation Y to get related with financial services. Once they satisfied, they will immediately trust with organization. Therefore, one of the banks had produce new brand to make them full of satisfaction. Hong Leong Bank produce...
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...------------------------------------------------- 10 Steps To Brand Yourself Online BY KATHYBAKA 10 COMMENTS X Welcome Googler! If you find this page useful, you might want to subscribe to the RSS feed for updates on this topic. You were searching for "brand yourself 10 step". See posts relating to your search » Powered by WP Greet Box WordPress Plugin It can be very stressful to start an online business. The only way to run a successful online business is to market the business effectively. The 10 steps to brand yourself online will help you get your businesses information out to the world. Distinguish Yourself The initial step to take in the process of building your brand is to let people know who you are. Create a bio that describes what makes you unique, tells your history, and elaborates on your experiences. Make a Website Making a website is a great way to provide people with information about you and your brand. Your name or business name should be the sites domain name. This site should represent you and let the world know who you are and what you stand for. Make a Blog Creating a blog can also be beneficial to building your brand. With personal blogs you can let people really get to know what type of personality you may have. Even though you can be personal, it must also be professional. Join Related Websites and Blogs There are websites and Blogs for every topic available. Finding websites that are related to your expertise can help you get your name...
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...The Gillette Company: Dry Idea Advertising (A) | | Gillette Dry Idea (A) Q1. Analyse Deo market and Dry Idea’s Place in it. What drive the category from the consumer behaviour point of view? * They were 2 types of products available under this segment * Deodorants- provided anti-odour protection: 25% of sales * Antideodorants- provided protection against both perspiration wetness and effective deodorancy * By 1983, the USA market for underarm products was 506 million units, generating over $1 billion in sales * There were available in 4 major application forms: * Aerosols * Roll-ons * Sticks * Solids * 1950- Women were principal users and cream were dominant form * 1960- Gillete’s Right Guard spray deodorant was launched with introduction of aerosol, increase in male usage * Mid 1970s- aerosol segment accounted for 79% of category sale * 1977- shift from aerosol to direct application forms primarily roll-ons * 1983- consumer were shifting from roll-ons to sticks and solids | Aerosols | Roll-Ons | Sticks | Solids | other | Total | % of total | 27 | 30 | 16 | 22 | 5 | 100 | change vs 1982 | -3% | -3% | 6% | 21% | -14% | 2% | 1983 US Deodorant/ Antiperspirant Unit volume * By 1983- 93% American females and 87% males used Deodorant/ Antiperspirant * Users were extremely form loyal - Dry Idea * Launched in late 1970s, Dry Idea was a Unisex brand * 2 consumer benefits...
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...earn the title. In 2009, Woods took a break from golf and returning in 2010, but as his personal life took a turn for the worse, the golfer was not at the top of his game. In late November, reports surfaced about a tryst between Woods and nightclub manager Rachel Uchitel. Both parties denied a relationship, despite photographic evidence that seemed to indicate otherwise. The golfer remained silent on the matter, and mysteriously dropped out of his charity golf tournament, the Chevron World Challenge. He then announced that he would not be attending any other tournaments in 2009. Due to this problem Woods stop playing golf for a while and he also has lost his endorsement deal with management company, Accenture and was suspended from his Gilette endorsement. But, other companies like Nike, Tag Heuer and EA Sports, continue to stand by Woods. Because they know Wood is still a best golfer in the world. They pushed aside what has Wood done and keep continue on sponsoring him. However, Woods made a return to golf in April of 2010, but the golfer was not quite at the top of his game. His first competition at the 2010 Masters Tournament in Augusta, Georgia, ended in a fourth place spot for Woods. Woods made his return to golf after suffering a neck injury four weeks later at The Memorial Tournament. Apparently he ends up a worst finishing at the tournament since 2002. At 2010 U.S. Open, Woods finished the tournament in a tie for fourth place. Refer back to the article given it stated...
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...Chapter 1 - What is strategy and why is it important? Business model (TF) -Organisational plan that details the firm's competitive tactics and initiatives; in short, how the firm intends to make money. Razor-razor-blade business model is giving away or selling for a small fee the product and making money on the replacement part needed (Gilette replacement blades and HP laser printers). Subscription-based business model by having customers sign up for lengthy service plans. Chapter 6 - Differentiation, Cost Leadership, and Integration Differentiation strategy (MC) - Generic business strategy that seeks to create higher value for customers by than the value that competitors create, by delivering products or services with unique features while keeping the firm's cost structure at the same or similar levels (niche market). The focus is on non-price attributes e.g. CS. Value creation needs to exceed the increase in costs. Focused differentiation strategy (MC) - Same as above except with a narrow focus on a niche market. Cost-leadership strategy (MC) - Generic business strategy that seeks to create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling the firm to offer lower prices to its customers. Cost drivers include input factors, economies of scale, and learning + experience. There must be acceptable value proposition no matter how low the price is otherwise the product/service will not sell. Focused cost-leadership...
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...What Lafley brought to the table wasn’t exactly a change in the business processes of P&G, it was more of a change of lifestyle and personality. Jager had come in trying to rip apart the current culture and rebuild it from the ground up in his eyes. What happened was that P&G pushed back at him, and caused an instant revolt that almost tore the company apart. In comes Lafley, who was the complete opposite of Jager’s gruffness. Lafley was more soothing and built his personality around persuading others to buy into his image. He didn’t try to force himself onto the employees, but reassured them that they still had values. Lafley knew that he had to put himself onto the ground level and get people to agree with him on the images that the company needed. He ingeniously did this by sending out memos stressing the core values of P&G and what it stood for. He stressed that the emphasis of P&G was still “ to improve the everyday lives of people around the world with P&G brands and products that deliver better performance, quality, and value. The value system-integrity, trust, ownership, leadership, and a passion for winning: not going to change. The six guiding principles, respect for the individual, all not going to change.” Once he had the people around him accepting him, he began to incorporate his vision. He made it known that his view of “any business doesn’t have a strategy is going to develop one: any business that has a strategy is either going to change it, or improve its execution”...
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...Is type 2 diabetes a public health emergency? Definition: The term ‘diabetes mellitus’ describes a metabolic disorder of multiple causes characterised by chronic hyperglycaemia with disturbances of carbohydrates , fats and protein metabolism which results in abnormal insulin secretion or/ and insulin action. The effects of diabetes mellitus include long-term damage dysfunction and failure of various organs (WHO). Types of diabetes: There are two main types of Diabetes: * Type 1diabetes (T1B) which usually develops in childhood and adolescence and the patients require lifelong insulin injections for survival. * Type 2 diabetes (T2B) usually occurs in adulthood and it is also related to obesity as well as lack of physical activity and unhealthy diets. This is the more common type of diabetes (representing 90% of diabetes cases worldwide) and treatment may involve lifestyle modifications and weight loss alone or oral medicines or even insulin injections. * Other categories of diabetes: There are other categories of diabetes which includes gestational diabetes (a state of hyperglycaemia which develops during pregnancy) and other rarer causes (genetic syndromes, acquired processes such as pancreatitis, cystic fibrosis or exposure to certain drugs, viruses and unknown causes). Burden of diabetes: * The development of diabetes is projected to reach pandemic proportions over the next 10-20 years. * International diabetes federation data showed in 2025 the number...
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...Laporan 18 Juni 2014 MICHAEL E. PORTER’S GENERIC STRATEGIES Oleh: Aileen Gitta Wijaya / 0131111005 Angky Rinaldi / 0131111140 Fransisca Natania / 0131111279 Oviani Natalia / 0131111132 Syamsul Bakhri Salam / 0131111177 William Prasetya Tanuwijaya/ 0131111016 ECONOMICS OF STRATEGY S1 BISNIS PRASETIYA MULYA BUSINESS SCHOOL 2011 Pada tugas akhir kali ini, kami mengambil pembahasan teori chapter 9 yang berjudul Strategic Positioning for Competitive Advantage dan fokus kepada analisa teori Michael Porter yang terkenal yaitu Generic Strategies. Berikut ini adalah bagannya: Cost Leadership Strategi ini berbicara mengenai langkah perusahaan untuk mengalahkan kompetitornya dengan menawarkan produk atau jasa yang memiliki cost atau biaya yang lebih rendah. Berikut ini adalah 3 tipe pendekatan cost leadership: 1. Benefit Parity: Produk atau jasa yang ditawarkan oleh perusahaan memiliki benefit atau manfaat yang sama, namun dengan cost atau biaya yang lebih rendah, bila dibandingkan dengan kompetitor. 2. Benefit Proximity: Produk atau jasa yang ditawarkan oleh perusahaan memiliki benefit atau manfaat yang sedikit lebih rendah bila dibandingkan dengan kompetitor. 3. Qualitatively Different from its rivals: Perusahaan mendefinisikan ulang suatu produk atau jasa dengan cara mengubah benefit maupun cost yang dimilikinya sehingga berbeda dari konsep awal mula produk atau jasa tersebut. AirAsia Berhad adalah sebuah maskapai penerbangan dengan sistem low-cost yang berkantor...
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...| | |Google in China | |Factori legali si politici ce au influentat deciziile si operatiunile companiei in China | | | |ESEU SEMINAR – MEDIUL INTERNATIONAL DE AFACERI | Factorii legali si politici ce au influentat deciziile si operatiunile companiei Google in China In anul 2006, compania-gigant Google a lansat Google.cn, versiunea motorului sau de cautare pentru China, ce va urma a fi condus din interiorul acestei tari. Google a patruns pe piata din China, cu speranta ca decizia sa de a isi compromite principiile va fi compensata de faptul ca motorul de cautare va realiza un bine pentru cetatenii chinezi. Acest lucru s-a dovedit ireal, iar in urma unor scandaluri in care s-a aflat implicat guvernul chinez, Google a anuntat la sfarsitul anului 2010 ca se retrage din China, o piata cu potential comercial imens. Astfel, intrebarea pe care trebuie sa o punem este: Cat de mult isi poate schimba...
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