...ACKNOWLEDGEMENT . I hereby express deep gratitude to all those who have helped us directly or indirectly in completing this work and who have encouraged and inspired us all through the project. Words are inadequate to express our deep sentiments and gratitude towards my project mentor and guide, …………………., for her zeal and scholarly guidance during this pursuit in spite of her multifarious responsibilities. The word of acknowledgement is an expression of heart-felt thankfulness for her inspiration. Finally, we would like to thank the people who have taken time off from their busy schedule to help by providing us with their valuable inputs. OBJECTIVE OF STUDY The objective to study the “A comparative study on the consumer’s preference among Branded and non branded jewellery” is to find out: 1) To compare between the consumer preference among the branded and non branded jewelery. 2) To know consumer perception towards branded jewellery. 3) Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer has on their purchase decision...
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...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...* Indore to Bhoapl.(180 km) SlideShare ------------------------------------------------- Top of Form Bottom of Form * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 views * A project on consumer preference over branded jewellery and non branded jwellery… 4494 views * Final print out 1958 views * Gems and jewellery 1917 views * Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation 381 views * Diamond retailers 1467 views * Jems and jwellery.. 128 views * Ibef Jewellery 06 1902 views * consumer buying behaviour of branded and non branded jewellery 1399 views * GITANJALI BRAND BOOKLET 2012 170 views * Indian Jewelry Market: Trends...
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...Semester | 2 | | | | | | | Issued | | Date | | Submission Date | | Received By | | Review Dates | | | | | Progress of the student | | | Date / Signature | | UNIT 10: MANAGEMENT RESEARCH METHODS (MRM) Task 1: Identify a research proposal: L.O. 1.1: Identify a research question or hypothesis and justify choice I am doing research on the buying behavior of customer based in Ahmedabad of various diamond ornament brand like Asim, Tanisque, Gilli gold, etc Research question (1) While purchasing Jewellery what kind of Jewellery you love to wear? ( ) Branded ( ) Unbranded ( ) Both (2) Which Brand’s Jewellery you love to use the most? ( ) D’damas ( ) Gili Gold ( ) Sangini ( ) Nakshatra ( ) Asmi ( ) Others (3) Do you prefer diamond in your Jewellery? ( ) Yes ( ) No (4) In Which Jewellery You prefer the Diamond the most? ( ) Earrings ( ) Rings ( ) Penndel’s ( ) Bracelets ( ) Neckles (5) While purchasing the diamond jewellery which factor you consider? ( ) Price/ Cost ( ) after sales service ( ) Durability ( ) Colour ( ) Size ( ) Shape Variety/ Design ( ) Others (6) Are you satisfied with the brand of the jewellery you own? Highly Dissatisfied _________________________ Highly Satisfied 1 2 3 4 5 (7) On what occasion you love to purchase...
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...Suasana kebun anggrek di Kebun Raya Bogor hari ini tampak sepi. Lembab, sejuk, basah, menjadi atmosfer khas yang menyambut Vanilla saat melangkahkan kaki melewati gerbang masuk kebun tersebut. Sembari menyusuri jalan setapak, ia melihat beragam jenis anggrek yang sedang mekar di kanan-kiri. Indah sekali dengan warna-warni semarak, merah, kuning, ungu, putih. Begitu menggoda hati dan ingin memetiknya. Namun, ia tahu hal itu dilarang. Vanilla tersenyum sendiri. Ia menyusuri jembatan kecil yang di bawahnya terdapat kolam dengan air jernih dan air mancur kecil. Gemericik suaranya terdengar menyenangkan dan damai. Di ujung jembatan, Vanilla melihat Mizar berdiri tersenyum dengan sebuket bunga berwarna kuning muda kehijauan. Vanilla beranjak mendekat. Senyumnya mengembang melihat Mizar yang begitu tampan meski berpenampilan kasual mengenakan celana jeans dan kemeja putih. Ah, bukankah pria itu memang selalu terlihat tampan? "Ini bunga vanilla. Ternyata ada banyak ditanam di kebun anggrek ini." Mizar mengulurkan tangan, memberikan buket bunga. Mata Vanilla terbelalak. "Zar, dilarang memetik anggrek di sini!" bisiknya panik. Ia urung menerima. Mizar tertawa kecil. Kerlingan matanya menunjukkan sifat jahil seperti biasa. "Jangan sampai ketahuan penjaga! Khusus untuk kamu hari ini. Happy Birthday, Darling..." Ragu-ragu, Vanilla hendak menerima bunga pemberian Mizar yang memiliki nama yang sama dengan dirinya itu. Tepat saat itu, ia merasakan ponselnya bergetar. Seseorang menelepon...
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...Hospitality and Tourism Management at Ryerson University, Toronto, Canada while R. Dodds is an Associate Professor at the same institution. The authors’ use several of their very own island project works that provide innovative discussion and practical management structures to explore the development role of tourism in relation to the impacts of the environment and their potential overexploitation threats. The authors’ provide eight well-chosen illustrative case studies to focus on innovative discussions regarding issues of sustainability on island tourism destinations, they include sub-jurisdiction islands such as Moose Factory, Canada; Cayos Cochinos, Honduras; St. Kitts; Calvia, Mallorca, Spain; Chumbe, Tanzania; Koh Phi Phi, Thailand; Gili Trawangan, Indonesia; and Sanya, China. The hard-covered book looks very bright appealing, although the photographs inside are black and white, which unfortunately does not catch the reader’s attention, the graphs and diagrams are very illustrative and descriptive which helps the reader understand the context. The book is divided into four parts; Sustainability in island destinations; Challenges to achieving sustainability in island destinations; Successes of achieving sustainability...
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...Auto-hide: on [pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic][pic][pic][pic][pic][pic] [pic] Avi Batra BBA – Semester II Roll No. 4501/09 Comparison of two companies as per Principles of Marketing Jewellery Industry [pic][pic][pic][pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic]Chapter 1- Introduction to the Industry Evolution Of Jewellery Industry In India The Indian subcontinent has the longest continuous legacy of jewellery making anywhere since Ramayana and Mahabharata times. While Western traditions were heavily influenced by waxing and waning empires, India enjoyed a continuous...
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...Higher standards............making a difference for you INDIAN JEWELLERY INDUSTRY The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange earner, as well as one of the fastest growing industries in the country. The two major segments of the sector in India are gold jewellery and diamonds. Gold jewellery forms around 80 per cent of the Indian jewellery market, with the balance comprising fabricated studded jewellery that includes diamond and gemstone studded jewellery. Besides, India is world's largest cutting and polishing Industry for diamonds, well supported by government policies and the banking sector with around 50 banks providing nearly $3 billion of credit to the Indian diamond industry. A predominant portion of the gold jewellery manufactured in India is consumed in the domestic market. However, a major portion of the rough, uncut diamonds processed in India is exported, either in the form of polished diamonds or finished diamond jewellery. The largest consumer of gold worldwide, India is also the leading diamond cutting nation. Gold and precious gems have played a pivotal role in the Indian social fabric and economy. Precious gems and jewellery are a part and parcel of Indian traditions and customs. Gold has traditionally been valued in India as a savings-andinvestment vehicle and even today, continues to be the second most popular instrument after bank deposits. Gems and jewellery is one of the fastest...
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...COMPARATIVE ANALYSIS OF MARKET STRATEGY BETWEEN AIRTEL AND IDEA IN INDIAN TELECOM SECTOR POSTED BY Skyline Business School / July 06, 2010 / POSTED IN Dissertation • TAGS: Disseration reprt marketing Name: Hemraj Meena (2008 -2010) Title: COMPARATIVE ANALYSIS OF MARKET STRATEGY BETWEEN AIRTEL AND IDEA IN INDIAN TELECOM SECTOR Executive Summary The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. This study report based on basic principals in telecom sector that affect the company’s profit margin. In today’s scenario companies trying to reduce prices. In this competition making profit is a big issue. This study is based on the comparative analysis of two major companies AIRTEL and IDEA. In this we found that in which services companies can reduce our cost and make profit through them. This research based on primary data so I have selected 30 telecom stores. This is a primary research that conducted in Gurgaon (NCR) area. Through a questionnaire data had collected. And according to the questionnaire I have done analysis of telecom player’s services that they provided to the customer as well as retailers. Retailer is the representative of telecom companies and also has the knowledge about the customer’s preference and demand. That is the reason to choose retailer for research. Here we can found huge audience feedback. The sample collected from different...
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...------------------------------------------------- Gitanjali Group Gitanjali Group is one of the largest branded jewellery retailers in the world. It is headquartered in Mumbai, India Gitanjali sells its jewellery through over 4000 Points of Sale and enjoys a market share of over 50 per cent of the overall organised jewellery market in India. Prominent brands housed by the group are Nakshatra, D'damas, Gili, Asmi, Sangini, Maya, Giantti, World of Solitaire, Shuddhi, Diya to name a few. Gitanjali is engaged in the cutting and polishing diamonds as well as in jewellery manufacturing, branding and retailing. It exports its cut and polished diamonds, as well as its diamond and other jewellery products to various international markets such as the USA, Middle East, Japan, China, Hong Kong, Thailand and to markets in Europe such as Antwerp and Italy. The group remains a dominant player in the diamond and jewellery segments. It has also recently forayed into the retail and lifestyle space. LOCATIONS Gitanjali is headquartered in Mumbai and enjoys a pan India presence with more than 4,000 points of sale across a total area of 1.7 million sq ft. The group has 120 outlets internationally .and a presence in significant jewellery markets such as the United States, the Middle East, Europe as well as markets in Asia, such as Japan, China, Hong Kong and Thailand. LISTING The company has been listed on Bombay Stock Exchange with script code 532715, National Stock Exchange of India script...
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...INDEX SR.NO. CONTENTS 1 Introduction 2 Market Research 3 Market Research For Business Planning & Growth 4 Tanishq – An Introduction 5 Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product's advertising/marketing strategy. By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it. Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised. The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve. Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed...
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...Dibujo Arquitectónico Hugo Alvar Henrik Aalto, Internacionalmente conocido como Alvar Aalto nació en Kuortane, Finlandia el 3 de febrero de 1898 y murió en Helsinki, Finlandia el 11 de mayo de 1976, fue un importante arquitecto y diseñador finlandés. Formó parte del Movimiento Moderno y participó en los CIAM (Congresos Internacionales de Arquitectura Moderna). Ha sido el único arquitecto de la Segunda generación del Movimiento Moderno reconocido como "maestro", equiparándose así a los grandes maestros del Periodo heroico del Movimiento Moderno Le Corbusier, Mies van der Rohe y Gropius. En su honor se concede cada cinco años el premio Medalla Alvar Aalto. Pensamiento y método proyectual El propio Aalto teorizó sobre su método de proyecto en el artículo La trucha y el río (1947); en él escribió que primero analizaba todos los requisitos del proyecto y entonces, los dejaba de lado para abocetar ideas con trazos sencillos, hasta encontrar aquel dibujo que solucionase todos los condicionantes de partida de manera satisfactoria. Para Aalto la experimentación de las ideas no concluía hasta que el proyecto estaba construido, poniéndose de relieve sus aciertos y defectos; los proyectos, al no considerarse terminados sobre el papel, sufrían modificaciones durante las puestas en obra. Aalto se empapó de la arquitecta moderna e internacionalizadora pero, al igual que otros arquitectos de la segunda generación, buscó la manera de agregar las variables de cada territorio y cultura. Pensaba...
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...The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen appliances (microwave ovens, grinders etc) are also included in this category. This industry includes all those goods which are durable i.e. products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. According to recent industry reports, the steadily growing market for consumer durables is estimated at Rs. 300 billion. Segmentation of the Consumer Durables Industry: The consumer durables industry can be broadly classified into 2 segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment are as follows: Titan, the market leader in watches and branded jewelry, has clocked the highest Net Sales CAGR of 34% over the last 6 years. It has thecompetitive advantage of a strong brand, which has helped it become the market leader. Using the right segmentation & smart branding strategies, Titan has successfully captured the watch and jewelry market. It has also managed to maintain a good Net Profit Margin of 6% TTK Prestige, the market leader in pressure cookers and kitchen solutions, has registered the highest CAGR of 74% in Net Profit over a 6-year period. 1) Rise in Disposable Income: The demand for consumer durables...
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...Asia-Pacific Development Journal Vol. 8, No. 1, June 2001 ISSUES IN TAX REFORMS Azizul Islam* This paper seeks to describe the principles that have guided recent tax reforms in Asian developing countries. It critically examines the purported rationale underlying these reforms and raises some issues connected with these reforms. The paper first discusses the new direction of the perceived role of taxation as a macroeconomic tool and the principles which have formed the basis of recent tax reforms. It then analyses the implications of the application of these principles for the level and structure of taxes. It concludes with a summary of the key issues raised in the paper. Developing countries implemented an array of major economic reforms during the 1980s and the 1990s. Tax reforms formed an integral part of these reforms. The impetus for tax reforms was provided by a number of domestic and external factors (ADB, 1993). The last two decades were marked by a fundamental reassessment in developing countries of the role of the Government in economic development. There was a discernible shift in favour of assigning a greater role to the private sector, including foreign enterprises. This required re-examination of the structure of tax systems. Faced with declining external assistance, many Governments came under pressure to reduce budgetary deficits in the interest of macroeconomic stability. Multilateral development agencies required deficit reduction as a precondition...
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...The Subcultures of Sindh by Neelam Shahbaz L13-4084 Sociology-CS Asif Humayun Qureshi 18th April,2015 Table of Contents: Executive Summary3 Introduction4 Description4 Explanation…………………………………………………………………………...…………5 Language………………………………………………………………………………………....5 Food.....................................................................................................5 Clothing.6 Buildings...............................................................................................7 Architecture.........................................................................................8 Arts and Crafts.....................................................................................8 Handicrafts...........................................................................................9 Sports...................................................................................................9 Poetry and Music................................................................................9 Specialities of Sindhi Cities....................................................................10 Conclusions and Recommendations......................................................11 References..............................................................................................12 Executive Summary This term paper mainly consists of the sub-culture of Sindh. The sub-culture of Sindh is full of colors and life. From...
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