...Elizabeth van Lew 9 July 2012 Examining her background, Elizabeth van Lew should have been among her Virginian sisters supporting the Confederate Stars and Bars, mending clothes for the boys in grey, and tending to the wounded of the South. Instead, in Civil War Richmond, the capital of the Confederacy, Miss van Lew came to be one of the most committed spies for the cause of the Union. Her professionalism as an agent of espionage grew as the war waged on, perfecting her skills in tradecraft and deception. Without formal instruction, Miss van Lew became a master handler of both the sources and Federal Agents within her spy ring. Even though Southern authorities noticed indicators of her work, they where never able to stop the line of information she compromised to aid the Union’s struggle to reunite the country. Miss van Lew’s work during the war gave her the courage to raise the first Union flag in Richmond a full hour before General Grant took the city on 3 April 1865. Miss van Lew belonged to a prominent Richmond family. Her family home stood on one of Richmond’s highest hills, Church Hill, and was an impressive three stories tall. The home was located across from the church in which Patrick Henry called for liberty or death. Elizabeth’s father was a wealthy hardware vendor and was known among pre-war Richmond society. Elizabeth attended schooling in her mother’s hometown of Philadelphia. She was tutored and given the best of academic and social training. It...
Words: 3337 - Pages: 14
...Marketing Plan Assignment 2: Goals & Objectives, Customer Analysis, and Target Market & Positioning Nan Zhang, Thai Tran, Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry * Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks, and it’s brand name is well known, open more stores, and have an intensive distribution, so when consumer thirsty or tired, they can find a Starbucks next to them. * Objective 2: US market revenue grow by 12% in 2014. At least half of the new stores are expected to be in the strong, rapidly growing U.S. market, and in 2012, the new store revenue grew by 9 percent. Starbucks should focus on their loyalty program and advertising activities, so people could always see it in TV or internet. So sale will increase gradually. So Starbucks expect higher revenue 12 percent in 2014 is reasonable and possible. B. China on track become second-largest market in 2014 * Objective 1:opening 1000 new stores in different provinces of China by 2016 China had an 8 percent growth in 2013, almost the same as America, Starbucks has a really good brand name, currently there are more than 3,000 stores in China, and they all located in major big cities, so...
Words: 4910 - Pages: 20
...E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIX 30 1.0 INTRODUCTION Starbucks is a well known brand established 1971 at Seattle by Jerry Baldwine, Zev Seigle and Gorden Bawker. The company operates in approximately in 17,000 retail stores over 49 different countries including Malaysia. With the mission statement of “to inspire and nurture the human spirit-one person, one cup and one neighbourhood at a time” Starbucks have been expanding rapidly. Other than the world premium coffee Starbucks offers tea, cold beverages, complementary foods such as sandwiches and salads. (A. Mettlach, 2010) Starbucks has invested highly on IT to target their products and services to market segments. As a result Starbucks has attracted a large number of customers and established a...
Words: 7559 - Pages: 31
... |Page 16 - 26 | |7. Task 2: Reference |Page 27 - 28 | ABSTRACT MBA 405 - Global Organisational Environment Probably everyone will agree that at the beginning of the 21st century, the impact of globalisation on countries, societies, businesses and individuals have been much more evident than ever before. Especially for businesses and organizations, globalization has impacted considerably on the way businesses are operated, managed and developed. Success of businesses and organizations have been so dependent on how well and proactively they have responded to the global organizational environment. This paper captures my learning progress in studying the MBA 405 – Global Organisational Environment through the followings: Part 1:- a learning log addressing: 1. What I knew about this topic prior to the class and what I wanted to learn? 2. What were the key ideas that I learned from this session? 3. What concepts I found difficult? How am I planning to improve my...
Words: 7346 - Pages: 30
...Our financial objectives are to achieve an average sales transaction of $4.50 per customer by the end of the first year and to increase the first year profit by 5% in the second year of business. The top local competitors are profitable with revenues of over $500,000 per year (Manta.com, 2010b, 2010d) and are sustainable as most have been in business for 15 years or more (Manta.com, 2010a, 2010b, 2010d). Financial projections show that the business will have positive cash flow in the first month of operations as 34% of revenue generated. Start up expense will be $22,605 with a net profit in the first year of just over $75,000. Table of Contents Executive Summary iii Table of Contents iv Situational Analysis 1 Market Research 2 Secondary Research Information 2 Demographics. 2 Industry Trends. 3 Supply Sources. 4 Industry...
Words: 10474 - Pages: 42
...title “YORN Shuttle Service”. The Project is submitted to the IS committee of the Institute of Business & Technology, Karachi, Pakistan for evaluation. _______________________ Sir Tayyab Yaqoob Thesis Supervisor | ________________________ Prof.Dr.Mansoor-uz-Zafar Dean Faculty of Computer Sciences & Information Technology | Acknowledgement I would like to thank Allah who made it possible for us to work on this Project. This project was developed at IBT, Karachi and we are glad, that there we got a chance to complete this useful and informative project work. we would like to extend our sincere gratitude to out research supervisors, Mr. Sir Tayyab Yaqoob, for their assistance and guidance towards the progress of this project This Project was enabled and sustained by their vision and ideas....
Words: 10673 - Pages: 43
...------------------------------------------------- Top of Form Bottom of Form CORPORATE HISTORY 1995-1997 1995 * Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about almost everything during this first meeting. 1996 * Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig Silverstein...
Words: 11054 - Pages: 45
...0 Contents Executive Summary ..................................................................................................................................... 3 1. Introduction ......................................................................................................................................... 6 2. Trade in Goods ................................................................................................................................... 7 2.1 Bilateral Trade between Australia and China .............................................................................. 7 2.2 South Australian Trade with China .............................................................................................. 8 2.2.1 Disaggregated Analysis of South Australian Trade with China ........................................... 8 2.2.2 South Australia’s trade and comparative advantage ........................................................... 9 2.2.2.1 South Australia’s Revealed Comparative Advantage in comparison to other States and Territories .......................................................................................................................................... 12 2.2.2.2 2.2.2.3 Disaggregated Analysis of Key Agricultural Products ....................................................... 18 2.2.2.4 Possible Impacts of ChAFTA Commitments on Agriculture for South Australia ............... 20 2.2.2...
Words: 65041 - Pages: 261
...fair look at ’m shine Ten years of making Ten years of making chocolate 100% slave free chocolate 100% slave free we’re now nowyears on the way to to we’re ten ten years on the way 100% slave free free chocolate. We’ve been 100% slave chocolate. We’ve been supported, encouraged, challenged and and supported, encouraged, challenged eaten. We now now know how difficult it is eaten. We know how difficult it is to change an industry. We havehave grown to change an industry. We grown enormously and achieved results. enormously and achieved results. Here’s our timeline: Here’s our timeline: 2o10 2o10 2o09 2o09 Our bars are available in more more and Our bars are available in and We started the ‘Tony’s in We started the ‘Tony’s in more more stores, including supermarkets. Africa’ project: a study of stores, including supermarkets. Africa’ project: a study of Our revenue grows considerably from from cocoacocoa supply chain and Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after...
Words: 30111 - Pages: 121
...Educational Psychology: Developing Learners This is a protected document. Please enter your ANGEL username and password. Username: Password: Login Need assistance logging in? Click here! If you experience any technical difficulty or have any technical questions, please contact technical support during the following hours: M-F, 6am-12am MST or Sat-Sun, 7am-12am MST by phone at (800) 800-9776 ext. 7200 or submit a ticket online by visiting http://help.gcu.edu. Doc ID: 1009-0001-158C-0000158D Jeanne Ellis Ormrod Professor Emerita, University of Northern Colorado University of New Hampshire ISBN 0-558-65860-1 Boston ● Columbus ● Indianapolis ● New York ● San Francisco ● Upper Saddle River Amsterdam ● Cape Town ● Dubai ● London ● Madrid ● Milan ● Munich ● Paris ● Montreal ● Toronto Delhi ● Mexico City ● Sao Paula ● Sydney ● Hong Kong ● Seoul ● Singapore ● Taipei ● Tokyo Educational Psychology: Developing Learners, Seventh Edition, by Jeanne Ellis Ormrod. Published by Allyn & Bacon. Copyright © 2011 by Pearson Education, Inc. Editor-in-Chief: Paul A. Smith Development Editor: Christina Robb Editorial Assistant: Matthew Buchholz Vice President, Director of Marketing: Quinn Perkson Marketing Manager: Jared Brueckner Production Editor: Annette Joseph Editorial Production Service: Marty Tenney, Modern Graphics, Inc. Manufacturing Buyer: Megan Cochran Electronic Composition: Modern Graphics, Inc. Interior Design: Denise Hoffman, Glenview Studios Photo...
Words: 101358 - Pages: 406
...Educational Psychology: Developing Learners This is a protected document. Please enter your ANGEL username and password. Username: Password: Login Need assistance logging in? Click here! If you experience any technical difficulty or have any technical questions, please contact technical support during the following hours: M-F, 6am-12am MST or Sat-Sun, 7am-12am MST by phone at (800) 800-9776 ext. 7200 or submit a ticket online by visiting http://help.gcu.edu. Doc ID: 1009-0001-191D-0000191E DEVELOPING LEARNERS JEANNE ELLIS ORMROD Professor Emerita, University of Northern Colorado EIGHTH EDITION ISBN 1-256-96292-9 Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Educational Psychology: Developing Learners, Eighth Edition, by Jeanne Ellis Ormrod. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President and Editorial Director: Jeffery W. Johnston Vice President and Publisher: Kevin Davis Editorial Assistant: Lauren Carlson Development Editor: Christina Robb Vice President, Director of Marketing: Margaret Waples Marketing Manager: Joanna Sabella Senior Managing Editor: Pamela D. Bennett Project Manager: Kerry Rubadue Senior Operations Supervisor: Matthew Ottenweller Senior Art Director: Diane Lorenzo Text Designer: Candace Rowley Cover Designer:...
Words: 244561 - Pages: 979
...Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 21 • Chapter 22 • Chapter 23 • Chapter 24 • Chapter 25 • Chapter 26 • Chapter 27 • Chapter 28 • Chapter 29 • Chapter 30 • Chapter 31 • Chapter 32 • Chapter 33 • Chapter 34 • Chapter 35 • Chapter 36 • Chapter 37 • Chapter 38 • Chapter 39 • Chapter 40 • Chapter 41 • About the Arthor The Firm by John Grisham Chapter 1 The senior partner studied the resume for the hundredth time and again found nothing he disliked about Mitchell Y. McDeere, at least not on paper. He had the brains, the ambition, the good looks. And he was hungry; with his background, he had to be. He was married, and that was mandatory. The Firm had never hired an unmarried lawyer, and it frowned heavily on divorce, as well as womanizing and drinking. Drug testing was in the contract. He had a degree in accounting, passed the CPA exam the first time he took it and wanted to be a tax lawyer, which of course was a requirement with a tax firm. He was white, and The Firm had never hired a black. They managed this by being secretive and clubbish and never soliciting job applications. Other firms solicited, and hired blacks. This firm recruited, and remained lily white. Plus, The Firm was in Memphis, of all places, and the top blacks wanted...
Words: 137089 - Pages: 549
...THE ULTIMATE PHRASAL VERB BOOK Contents 4 TO THE TEACHER 6 TO THE STUDENT 7 1. FOCUS ON: separable and nonseparable phrasal verbs 9 come from 9 figure out 10 give back 10 look for 10 put on 10 run into 11 show up 11 take off 12 2. FOCUS ON: phrasal verbs and do, does, and did 16 come off 17 doze off 18 fall for 18 give in 18 hear about 18 pull through 18 stay off 19 throw up 19 3. FOCUS ON: three-word phrasal verbs 22 feel up to 22 get over with 22 go along with 22 go in for 23 look forward to 23 put up with 23 screw out of 23 talk down to 23 4. FOCUS ON: present and past continuous phrasal verbs 26 cheat on 26 go after 26 look up 27 pay for 27 plan for 28 point to 28 put to 28 wrap up 29 5. FOCUS ON: pronunciation of two-word phrasal verbs 32 break down 32 burn down 34 call in 34 find out 34 hand back 34 look at 35 setup 35 6. FOCUS ON: pronunciation of three-word phrasal verbs 40 boil down to 40 come down with 40 come up with 41 get around to 41 get out of 41 go back on 41 go through with 42 monkey around with 42 7. FOCUS ON: separable phrasal verbs with long objects 45 cut up 45 hold up 46 let out 46 point out 47 run over 47 see about 48 take in 48 8. FOCUS ON: present perfect phrasal verbs 54 burn out 54 fall over 55 fight back 55 hear of 56 pick...
Words: 151637 - Pages: 607
...THE ULTIMATE PHRASAL VERB BOOK Contents........................................................................... 4 7. FOCUS ON: separable phrasal verbs with long objects ...................................................................... 45 TO THE TEACHER ...................................................... 6 cut up .................................................................. 45 hold up ................................................................ 46 let out .................................................................. 46 point out .............................................................. 47 run over ............................................................... 47 see about ............................................................. 48 take in ................................................................. 48 TO THE STUDENT ....................................................... 7 1. FOCUS ON: separable and nonseparable phrasal verbs .......................................................................... 9 come from ............................................................. 9 figure out ............................................................ 10 give back ............................................................. 10 look for ............................................................... 10 put on .................................................................. 10 run into.................................
Words: 151618 - Pages: 607
...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
Words: 249855 - Pages: 1000
