...GIORGIO ARMANI : As The love Goes on… Normally, when a person wakes up in the morning and is ready to go for his office or college, then the first things that comes on his mind is.. What to wear? Am I right? This is the fashion era. Nooo In Fact it is the Era of Armani .Don’t belief, Want proof? When passing through the street just, bravely see at the crowd!! I guarantee you will find many people wearing the brand. Not sufficient want more proof on it? Then see the total revenue earned by the company at 2008. It was around $2.2 Billion. This is Sufficient for us to claim it as one of the major fashion industries. Armani are popular nowadays among the youth, and will continue to be loved and admired in the years to come. Armani Exchange is a youth-inspired fashion line that serves as an introduction into more fabulous clothing, luxury watches , accessories, obsession to the Designer furniture. Having the short History of just an 35 years, the company has emerged as one of the top brand and most recognizable name internationally. This Industry was founded on 1975 by Giorgio Armani and Sergio Galeotti at Italy. You might wonder why Armani is so famous among the youth and even among the shortlisted older generation. Armani is different from that general notion by its price points. Clothing ranges from men’s sweaters to women’s outerwear and ladies’ denim to men’s slacks. Prices follow suit, with just about each item of apparel working its way toward...
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...Case Study: Armani: Made in America? Giorgio Armani has successfully established for himself a strong, longstanding name for himself in the luxury retail business, and in the process, has acquired millions of loyal customers who continually enter into his stores. His company is a leading fashion and lifestyle design brand with over 5,000 employees, 13 factories and 500 exclusive retail stores in 46 countries worldwide. Since the beginning of his company, Armani has made sure to remain loyal to his Italian roots: “His success, many say, is what really put Milan on the map, and—along with the Fendis, Missonis, and Versaces—he is often crediting with having made the “Made In Italy” slogan synonymous with excellence in tailoring and design”. In 1978, Armani signed a licensing deal with Italian manufacturing mega-company Grupp Finanziario Tessile to produce and distribute all of his collections and has remained loyal to this day. But has his decision to rely solely on GFT failed in growing alongside the worldwide expansion of his business? America has seen a large decline in the amount of positions that are available in the manufacturing business. Most companies have made the decision to outsource their manufacturing needs to international countries based off of the fact that employees are paid much less than those employed here in the states. It also rids the company of various other expenses e.g. fixed assets, varying wages demands, etc. Exploring the pros and cons...
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...Commentary Idea: I did like the idea of having a host for show, just like they would have during an awards show on television. I think that they should say funny things for the audience could enjoy. I would also be a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...
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...SWOT Textile industry Strengths Include as strengths any formulas or policies your company uses that give it an edge in name recognition, brand positioning and bottom-line revenue. For example, many designers have two avenues of distribution, a couture line and a ready-to-wear, off-the-rack line more accessible to buyers with average incomes. This is a strength because it allows the designer's name to reach a larger audience of potential customers and the brand to make more sales. For example, Giorgio Armani includes high-priced couture and a ready-to-wear line available through Armani Exchange; Issac Mizrahi designs both couture and a ready-to-wear line sold exclusively through retailer Target. Weaknesses Consider as weaknesses any unusual or unnecessary costs, unknown designers or lack of presence in a particular region. Consider also everything used to define strengths. A lack of any of the strengths is considered a weakness within SWOT analysis. Opportunities Look at the politics of each region, both in itself and in relation to the U.S., to identify opportunities. Watch for the repeal of trade embargoes, a new or newly accessible source of raw materials such as fabric or thread or a newly green source of raw materials like sustainable natural fabric fiber. For example, for years, China was inaccessible as a source of labor, supply or export sales due to inter-governmental tension and its fundamental attitude toward commerce. However, recently China has loosened...
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...over-dresser and of course that is the way it is expected to be. They are the ones recognized right away; rocking the latest fashion that looks as though they came straight from the runway. The “designer” girls wear silk blouses, Calvin Klein jeans, and spiked, high-heeled shoes or boots. The guys wear Ralph Lauren shirts, jeans with a designer logo, and strands of gold showing at the neck of their shirt. Their choices of shoes lean toward the brand new Air Jordan’s or Nike Air Max. With the over-dresser it’s always about looking their best at any given moment; no matter if it is “Pretty Wednesday” or not. On Pretty Wednesday, everyone usually wears their business attire. I wouldn’t be surprised to see a guy in the cafeteria sporting a Giorgio Armani suit. People in this category like to have all eyes on them, and while that’s not necessarily a bad thing, we must be aware of those who let the attention go to their head sometimes. They start to believe they are better than the rest of us. The extreme opposite of the over-dresser is the anti-dresser. This student usually comes to class with sweatpants, a pair of sneakers, and mismatched socks. Someone sporting this look could have been running late for class or were being extra lazy one morning. The ideal outfit that a guy of the...
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...L’Oreal USA: Does Looks Really Matter in the Cosmetics Industry? Taja Gregory University of Mary Hardin Baylor L’Oreal is a multimillion dollar cosmetics company; it is also associated with other brands such as Ralph Lauren and Giorgio Armani. L’Oreal is particularly interested in employees that are enthusiastic about fashion and beauty, posse’s customer service abilities just to name a few (O’Rourke, J. pg. 357). In Macy’s in San Jose, CA the manager Elysa Yanowitz was with the GM John Wiswall in the fall of 1997 when he saw a employee whom was middle eastern and not attractive to him or did not fit the body type that he would like to see working and representing L’Oreal and request that Mrs. Yanowitz get rid of her and hire someone more attractive or hot. When he returned a few weeks later he discovered that she was not fired as he had order to be done. He demanded to know why and Elysa stated that she could not fire her without probable cause, and she was one of the top selling employees there. Wiswall got upset and began to retaliate against Elysa by soliciting complaints and in the complaint they stated she maintained a dictorial style of leadership and was disliked by her subordinates (O’Rourke, J. pg. 355). He also went as far as to audit her expense reports and prepare memos about her performance. She was then told she was a liability and was making too many mistakes. Due to this it caused a lot of stress on Elysa and it began to affect her performance...
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...American Cultural Values that are Promoted in Advertisement Advertising is the most influential institution of socialization in the modern society. It is all around us that we cannot run away from it. From the article, “Beauty…and the Beast of Advertising” stated that advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are exposed to over 2000 ads a day, aiming to persuade consumers to buy a certain product. American values are culturally defined standards that people use to decide what is desirable, good, and beautiful that serve as broad guidelines for social living. In order to sell products, advertising has to appeal to people’s needs and prove how it can play a role in their lives. There are three American cultural values that are promoted in advertisement and those are beauty, work ethic and diversity. One of the American cultural values that is promoted in advertisement is beauty. Many woman are also obsessed living up to the beauty standard that advertisers set in place. In our society we grow up with perfection around us. We watch advertisement in the TV and look at ads,which have been photo-shopped into perfection. They can trick you into thinking the flawless model could be you if you buy their product, but in reality the model themselves are not even that perfect. The value they promotes sometime in advertising physically talks about the perfection of skin. Advertisement use the value of beauty to attract or...
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...Diesel SWOT Analysis, USP & Competitors Posted in Lifestyle and Retail, Total Reads: 8670 > Advertisements SWOT Analysis of Diesel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Diesel Parent Company Diesel S.p.A. Category Apparel and Accessories Sector Lifestyle and Retail Tagline/ Slogan For Successful Living USP Complete lifestyle brand STP Segment Young men , women and children who are very fashion conscious Target Group Urban upper-middle and upper class Positioning A complete fashionable lifestyle brand SWOT Analysis 1.A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market 2. The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale 3. Strong advertising strategy which sees them building stories around pictures. 4. One of the first clothing companies to have a major presence on the internet since 1995 Strengths 5.The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand 6. Has over 2500 employees serving in 80 countries 7. Apart from clothing, it offers watches, footwear, perfumes etc Weaknesses 1.Their main product Diesel jeans is expensive and only available to a select few 2.Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop...
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...Giorgio Armani (b.1934 ) got his first job in fashion doing display windows at La Rinascente in Milan. This was in 1954. He moved up through the ranks and eventually became a buyer for the company. He got his start designing at Nino Cerruti in the 1964. In 1970 Armani began a freelance design business, where he designed various lines, including two menswear collections for Ungaro. Armani started his own label for men in 1974, and a year later, he started his women’s line. But his name became a household word with the release of the movie American Gigolo, in which he had designed the clothes for Richard Gere. Emporio Armani, a younger and less expensive line, was launched in 1981 in Milan. In 1991, the first A/X, Armani Exchange was opened in NYC. Armani Collezioni, a tailored line, was launched in 1997. In 2005, Armani started a couture line, Giorgio Armani Privè. Armani is known for his refined tailoring and sophisticated evening wear. Written by Lizzie Bramlett, fuzzylizzie.com from a 1980s blouse Courtesy of fuzzylizzie.com from a 1980s blouse Courtesy of Claire Shaeffer from a 1980s blouse Courtesy of Claire Shaeffer from a late 1980s or early 1990s trench coat Courtesy of novafashions from an early 1990s jacket Courtesy of Claire Shaeffer from a 1990s ladies suit Courtesy of fuzzylizzie.com from a 1990s jacket Courtesy of Claire Shaeffer from a 1990s casual dress Courtesy of fuzzylizzie.com from a 1990s vest & skirt ensemble Courtesy...
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...Management Armani Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange...
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...是經過精心計算的，他們對國際名牌的偏愛並不單是出於普遍認為的身份象徵需要，而是由 於對產品品質、設計及環保的實際考慮。」 是次調查在北京、上海、廣州三大城市共訪問了 1,800 位消費者（每個城市 600 位），研究 針對富裕族在主要消費類別中的首選品牌，包括汽車、電器、時裝、運動服裝、珠寶、航空 公司、酒類飲品及購物地點等方面。 是次研究的主要結果： 最受歡迎的購物地點及場所 不容置疑，香港是中國富裕族購物地點的首選，受到 49.7%的富裕階層喜愛。當中有 趣的是中國內地的主要城市名列第二，領先歐洲和其他東南亞地區。在購物資訊來源 方面，時裝雜誌的廣告佔主導地位，其次為電視廣告和互聯網。 最受歡迎的汽車品牌 最受歡迎的十大汽車品牌均來自國外，三個城市的受訪者都傾向選擇德國品牌的汽 車。寶馬、福士及平治名列前三位。 MasterCard Worldwide – 第 2 頁 MasterCard Worldwide 最新報告顯示中國富裕消費者偏愛外國及綠色品牌 2008 年 2 月 21 日 最受歡迎的電器品牌 除家庭電器以外，中國富裕消費者大都偏愛國外品牌的電器產品。Sony 的受歡迎程 度非常高，在相機產品中排名第一，在手提電腦和家用電器中排名第二。諾基亞是最 受歡迎的手機品牌，而最受歡迎的家用電器品牌為海爾。 時裝／手錶/珠寶/運動服裝/運動鞋 在手錶、時裝、運動服裝及運動鞋方面，最受中國富裕消費者歡迎的為國際名牌，但 最受歡迎的珠寶品牌卻來自香港。香港珠寶零售商周大福贏得了大部分中國富裕消費 者的喜愛，並以 29%遠遠領先位於排行第二的 Cartier（14.2%）。 Chanel 以 15.3%位列中國富裕階層最受歡迎的時裝品牌首位，Giorgio Armani 以 15.1%緊隨其後。在運動品牌中，Nike（運動服裝：78%；運動鞋：51.5%）明顯領 先 Adidas（運動服裝：68.8%；運動鞋：37.4%）及其他品牌。 旅遊 不管是國內旅行還是境外旅遊，中國國際航空公司都成為中國富裕階層的首選航空公 司品牌，新加坡航空是最受富裕階層歡迎的國際航空公司品牌。 最受歡迎的酒類飲品 雖然法國葡萄酒最受富裕階層的喜愛（佔被訪者的 80.7%），但中國品牌的葡萄酒都 越來越受到歡迎，並領先西班牙、澳洲及德國等地而位居第三。 在中國的名酒品牌中，五糧液最受富裕階層的歡迎，茅台緊隨其後。北京及上海富裕 階層首選五糧液，而廣州的首選為茅台，反映出南北方口味上的差異。 研究方法 此項研究由中國經濟景氣監測中心於 2007 年下半年在北京、上海、廣州展開，以隨機的方 法在市中心及大型購物中心進行調查。是次調查的對象為每年收入超過 16,000 美元的消費 者，每個城市分別進行了 600 個有效的調查。 關於 MasterCard 報告 是次報告為 MasterCard 於亞太區進行有關商業動態、財政政策及監察活動的研究分析之 一，其他曾經發表與中國市場及中國消費者有關的報告包括： • 中國富裕族消費者研究(Understanding the Affluent Consumers of China) MasterCard Worldwide – 第 3 頁 MasterCard Worldwide 最新報告顯示中國富裕消費者偏愛外國及綠色品牌 2008 年 2 月 21 日 • • • • •...
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...critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brnad was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24,1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house. Current Position Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior, 1 Giorgio Armani accessori , 16 Armani Casa, all over the 37 different...
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...Strategy -Giorgio Armani Group Ying-eva XU Marketing Management Content Table 1 Brand History and Philosophy * Introduction of Giorgio Armani Group * Major events on timeline 2 Customer perception of brand extension 3 Communication and advertising channel * Traditional and non-traditional * Different brand message delivery 4 Evaluation and allocation of brand communication Brand History Founded in 1975 by Giorgio Armani is an Italian luxury brand fashion house well known by high-end apparels. Since its launch, Armani explored to target numerous of customers by creating Varity of product lines and category extensions. Meanwhile, this brand still holds its core values in the industry of lux by standing out by its sophistication. The Giorgio Armani sense of style features an elegance that the wealthy and high society nobles find appealing. It also has the great loyalty from America, far east (China, Japan) and even Middle Eastern all enjoy dressing with Armani Brand Couture. Giorgio Armani who has not gone public with his company holds the entire empire privately. Major Events 1975 – Armani and Serigo Calcotties establish Giorgio Armani S.P.A 1979- Armani established in the Unite States 1980- American Gigolo brings Armani fashions to the big screen 1989- Armani begins acquiring control of its factory as part of its strategy to maintain control over product quality and distribution 2000- Launch of armani cosmetics and Armani Casa home...
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...example. For example, Giorgio Armani S.P.A. is an international Italian fashion house founded by Giorgio Armani. The brand markets these products under several sub-labels. 1. Giorgio Armani (GA) is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. 2. Emporio Armani (EA) line has a high quality in cheap fashion clothes and focus on trends and modern traits. The label features high end ready-to-wear and accessories. Emporio Armani boutiques in high end department store. 3. Armani Collezioni is a sub-label. The line is more expensive than Emporio Armani, Armani Jeans and Armani Exchange, but less expensive than the high-end, ready-to-wear line Giorgio Armani and the haute couture line. It provides made-to-measure tailored suits and shirts where every element can be chosen. 4. Armani Jeans (AJ) is a bridge-line collection of denim-related clothing. 5. A|X Armani Exchange retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. 6. Armani Junior is the high quality cloth for children. The age range from baby to sixteen-year old teenagers. 7. Armani/Casa is a high-end home collection by Giorgio Armani featuring furniture, lamps, linens, and dining essentials. 8. Armani Cosmetics The beauty brand by Giorgio Armani features cosmetics, skin...
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...“Oportunidades de negocios en el Perú” EDUARDO BERNALES Ministro Consejero Comercial Embajada del Perú Bogotá, 1 de setiembre de 2009 ¿ POR QUÉ HACER NEGOCIOS CON EL PERU ? ¿Por qué hacer negocios con en el Perú? 1. Estabilidad macroeconómica – Reconocimiento internacional. 2. Clima favorable para la inversión – Reglas de juego estable. 3. Acceso a mercados – Política de integración comercial. 4. Desarrollo de Infraestructura – Aumento de la competitividad. 5. Socios CAN: Arancel cero. 6. Bogotá-Lima a menos de tres horas. Estabilidad macroeconómica Variables ligadas a la inversión en el Perú (variaciones con respecto al año anterior) 2004 PBI (var%) Inversión Privada (var%) Inversión Pública (var%) IPC (var%) Empleo1 (var%) 5.1 8.1 5.7 3.5 3.6 2005 6.4 12.0 12.2 1.5 5.7 2006 7.6 20.1 13.0 1.1 8.7 2007 8.9 23.2 19.7 3.9 8.9 2008 9.8 25.6 41.9 5.8 8.5 Exportaciones (var% en US$) Importaciones de bienes de capital (var% en US$) PBI sector construcción (var%) Recaudación Tributaria (var%) 40. 9 19. 6 4.7 13. 6 35.3 29.6 8.4 14.3 36.9 35.4 14.7 27.8 17.5 41.9 16.6 15.3 13.1 57.6 16.5 11.0 1. En empresas de 10 o más trabajadores Fuente: Banco Central de Reserva del Perú, Ministerio de Economía, y Instituto Nacional de Estadística e Informática Estabilidad macroeconómica Crecimiento sostenido de las exportaciones y la inversión Exportaciones Inversión Privada Monto Total en Millones de US$ Monto Total en Millones de US$ Fuente:...
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