Intro:

The tipping point starts off with the introduction of Gladwell explaining of how little changes of business improvement can have a dramatic change. Gladwell uses examples such as the rapid success of Hush puppies the classing American brushed suede shoes and how New York streets had a decline of crimes within five years by quick improvements by the police. Gladwell relates to these dramatic changes with logical changes for example of how rain became snow by only a slight decrease of 34 degrees to 31 degrees.

Chapter one:

Gladwell claims that there are only three rules of epidemics. They are Law of the Few, the Stickiness Factor, and the Power of Context. They were based off the examples of dramatic change he has shown. He …show more content…
He begins by using an example of midnight ride of Paul Revere. Paul Revere warned his people at the time by the British soldiers. With this information everyone listened and it began the battle of Lexington and Concord. He explains of how people can easily be driven by a amount of information that they cannot overlooked which can cause a tipping point.

Chapter 3:

Gladwell describes The Stickiness Factor on why the content of the message matters. He uses the purpose the "Sesame Street" and "The muppets". Theses shows was enthusiastic for children to improve their skills of reading and writing. Blues clues proved to be preferable for children by their interest of actors in the show proving the dramatic difference of the tipping point.

Chapter 4: Gladwell describes The Power of Context. He claims explains of how much humans care for their environment around them and how a tipping point would arise. He goes in depth of how the decline of crimes in New York was achieved to show an example. A small group of people was able to influence the people to make small changes. Everyone was persuaded to not damage public property as it was slowly restored by the