...Cross-Cultural Etiquette and Communication in Global Business: Toward a Strategic Framework for Managing Corporate Expansion Ephraim Okoro1 1 School of Business, Howard University, Washington, USA Correspondence: Ephraim A. Okoro, Department of Marketing, School of Business, Howard University, 2600–Sixth Street, NW, Washington, D.C. 20059, USA. Tel: 1-202-806-1545. E-mail: eaokoro@howard.edu Received: March 22, 2012 doi:10.5539/ijbm.v7n16p130 Abstract The expanding scope of business corporations in the first decade of the twenty-first century is drawing much scholarly attention, and the trend has been described as a fact of life that defies the stretch of human imagination. The concept of global economy has expanded consumer awareness, defined new standards and rules of operations, and increased the need for national and corporate interdependence. Multinational organizations are exploring opportunities around the world, demonstrating sensitivity towards cultural differences in order to gain from the proliferation and growth of international enterprise. Recent studies indicate that while some corporations compete successfully in the global marketplace, others have failed to sustain their competitive advantage because of cultural imperialism or inadequate acculturation of their managers on international assignment. Corporate analysts argued that the key to global business success depends on effective cross-cultural etiquette and global workforce diversity management. Other significant...
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...Marketing Analysis Research Report: Product Selection and List of Sources Due Date: Jan 18, 2014 Max Points: 50.0 Description This is a Collaborative Learning Community assignment - 1. Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco). 2. In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product. 3. Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market. Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list. Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find. Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval. Submit the assignment for instructor approval by the end of Topic 1. Instructor must approve product selection and sources and will advise the student by the third day of Topic 2. You are not required to submit this assignment to Turnitin...
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...guide you will find much of what you need in order to successfully complete the module. Further learning materials and information are available on the learning network under the module code BS7916. Module Code BS7916 Module Name: Principles of Responsible Management It is your responsibility to: * Collect a copy of the reading pack from the faculty office * Attend both lecture and seminar sessions as stated on your timetable * Arrive in time for the start of all taught sessions * Read the preparatory reading before the taught sessions each week * Undertake any directed learning that may be set * Seek help from the module tutor if you are having any problems with any aspect of the module * Hand in assignments on time Tutor contact details: Module leader: Dr Roz Sunley Roz.Sunley@winchester.ac.uk Module tutor: Dr Natalia Yakovleva Natalia.Yakovleva@winchester.ac.uk Module administrator: Karen Robbertze Karen.Robbertze@winchester.ac.uk Contents Introduction and learning outcomes 3 Weekly schedule 4-6 Assessment 7-9 Useful texts 9-11 Feedback, Harvard referencing etc 12 Study guide for each week 12 - 17 Marking criteria 18 – 20 Background to Principles of Responsible Management The Winchester Business School is one of a select group of business schools to join an exciting new management education initiative set up by the United Nations. Winchester Business School was the...
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...Coursework Assignment Brief Semester: Module Code: Module Title: Programme Level: Awarding Body: Module Leader Format: Presentation: Any special requirements: Word Limit: Deadline date for submission: Learning outcomes to be examined in this assessment Autumn 2014 POG 212 International Energy Policy BSc (Honours) Level 5 University of Plymouth Dr Kenneth Aidelojie Essay No All work should be submitted on the Student Portal along with an acceptable Turnitin Report. 2,000 words (with 10% plus or minus leeway) 30th November 2014 Critically analyse the factors affecting the content of international agreements for the oil and gas industry Critically examine the framework of the energy policies. Demonstrate the key global challenges and issues facing the world oil and gas industry and the factors affecting the long term prospects Percentage of marks awarded for module: Assessment criteria Content, style, relevance, originality, This assignment is worth 50% of the total marks for the module Explanatory comments on the assessment criteria Clear demonstration of rigorous research from recognised authoritative sources. Page 1 of 7 Maximum marks for each section 50% Structure Format, referencing, bibliography Constructive critical analysis, introduction, conclusion Harvard Demonstration of a clear understanding of the issues. Use of academic models. 10% 40% Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets. ...
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...introducing a carbon tax and your advertising company has been contacted to develop an IMC campaign Develop an IMC plan for the federal government of Australia to promote its new Carbon Tax. The government aims to reduce the amount of misinformation surrounding the implementation of the new tax and therefore has asked your firm to create an awareness campaign aimed at increasing awareness of t actual costs and benefits of the tax Assessment Task As the IMC Director of your fictitious advertising firm, your task is to develop an IMC plan to present to the federal government. It will be important you understand the political environment, and history surrounding the implementation of the new carbon tax. Your introduction should provide background information to the new tax and should be somewhat brief. You must then undertake a review of the literature related to global warming, climate change and other factors that have lead to the introduction of the new tax. You then are required to identify which market segments your campaign will target. Next you must identify at least 3-5 communication objectives such as developing brand awareness; or promoting product and company knowledge; influencing interest or consumer attitudes; developing the product’s image; or influencing the purchase intention etc. (Chapter 4& 7 of Belch, Belch, Kerr & Powell). Once you have identified your communication objectives you must discuss at least 3-5 creative strategies related specifically...
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...School of Business Human Resource Management Managing Performance Module Introduction: This Human Resource Management Pathway Module seeks to explore the Performance Management aspect of the HR Managers role – detail, depth and complexity: 1. Holistically – as a strategy which relates to every activity of the organisation set in the context of its human resources policies, culture, style and communications systems, 2. As a process that contributes to the effective management of individuals and teams to achieve high levels of organisation performance, 3. As a system through which organisations set work goals, determine performance standards, assign and evaluate work, provide performance feedback, determine training and development needs and distribute rewards. The essential content covers: * Performance Development Planning - the purpose and processes of Performance Appraisal and Performance Management. * Performance Management - the drive towards competitive advantage and the place of HRM – behavioural, performance and other outcomes. * Performance and Development – goal setting, measurement, appraisal, feedback. * Trust, Manageability and Control - Motivation, Rewards and Incentives. * HR and Line Managers – Business Strategy, Commitment, Improvement Flexibility and Quality. * International, Environmental, Ethical and Sustainability issues. LECTURE SCHEDULE: 1. Introduction –...
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...the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks. MARKETING A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments: Objective: 1. To give an overview of the scenario on international marketing which offer unlimited opportunities to the organization 2. To equip students with the understanding of environments with capability to develop products and other marking mix elements to develop effective market plan. 3. To imbibe an outlook to win world markets Contents GLOBALIZATION: THOUGHTS AND PROCESS For and Against Globalization; Determinants of Global Trade; Global Trade Dynamics; Global Trade and Economy Flows During -; International Competition; Outgrowth of New Markets; Defining Concepts of Global Trade; Drivers of Globalization;Organizing Global Marketing; Global Local Marketing; Objectives of Global Marketing GLOBAL MARKETPLACE: ENVIRONMENT AND MANAGEMENT Key Aspects of International Marketing; The Global Marketplace; The Triad Market; Asia-CaribbeanPacific Rim Countries; Post-Communist Countries; Latin America; The African Marketplace; China and India; Global Market Segmentation; Grouping of Countries;...
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...| |specific programme | Instructions on Assessment: Background of the subject topic It can be argued that organisations can generate greater effectiveness in a diverse, rapidly changing global environment by encouraging agreement on shared values and by jointly creating visions, goals, and strategies. Organisation can foster trust, collaboration, equality, participation, shared values, visions, and goals which can be perceived as core strategic elements of organisational activity in a global field of action. Agreement and commitment can be maintained through dialogue by; - focusing on common concerns, identifying shared needs, and conflict resolution - encouraging self-reliance, problem solving and united action and - sharing important experiences and producing a synergy of perception, intellect and emotion. In this way organisations can represent a more flexible, inclusive, human way of working, with increased opportunity for leading more satisfying work lives amongst their own employees. Strategic changes of various types and nature have been introduced in this regard and implemented extensively in business organisations in recent times Assignment Tasks You have already been asked to complete a range of seminar-based research and reflections on the strategic change practices/problems in the British Airways....
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...| |specific programme | Instructions on Assessment: Background of the subject topic It can be argued that organisations can generate greater effectiveness in a diverse, rapidly changing global environment by encouraging agreement on shared values and by jointly creating visions, goals, and strategies. Organisation can foster trust, collaboration, equality, participation, shared values, visions, and goals which can be perceived as core strategic elements of organisational activity in a global field of action. Agreement and commitment can be maintained through dialogue by; - focusing on common concerns, identifying shared needs, and conflict resolution - encouraging self-reliance, problem solving and united action and - sharing important experiences and producing a synergy of perception, intellect and emotion. In this way organisations can represent a more flexible, inclusive, human way of working, with increased opportunity for leading more satisfying work lives amongst their own employees. Strategic changes of various types and nature have been introduced in this regard and implemented extensively in business organisations in recent times Assignment Tasks You have already been asked to complete a range of seminar-based research and reflections on the strategic change practices/problems in the British Airways. This particular takes the format...
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...UNIVERSITY GLOBAL MARKETING MANAGEMENT BM7017 MODULE HANDBOOK September 2014 COURSE TEAM The Module Leader is: Patricia Harris Room402 harris@kingston.ac.uk My office hours will be posted on StudySpace at the start of the module. These are times when you can drop in without an appointment. For appointments outside these times, please e-mail me in advance. Note: You should only use your university e-mail account to contact me. I will not reply to e-mails sent from private accounts. MODULE SUMMARY Global Marketing Management is the discipline of planning, organising and managing marketing resources on a global basis, to achieve an organisation’s specific marketing objectives. Marketing is regarded as a key area of management in both the private and not for profit sectors. This module examines how theories and methodologies of marketing management can be applied to ensure long-term success for organisations. AIMS The aims of the module are to: • to appreciate the importance of marketing as a management discipline in ensuring the long-term success of organisations across the ‘not-for-profit’, public sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a global context...
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...YUM! BRANDS, PIZZA HUT, AND KFC Teaching Note Overview This case describes the evolution of the global fast-food industry and Yum! Brands, Inc.’s development of the Pizza Hut and KFC franchises worldwide. It focuses on international business risk assessment and develops a model of country evaluation that students can use to analyze international business and market entry decisions in a variety of industries, regions, and countries. Teaching Objectives 1. Develop skills in industry analysis 2. Develop skills in global industry analysis. 3. Develop knowledge of franchising and the costs and benefits of expanding globally using franchises versus company-owned stores. 4. Develop skills in international business risk analysis. 5. Develop skills in country portfolio evaluation and assessment. Suggestions for Using the Case This case has been used successfully in undergraduate, MBA, and Executive MBA classes in strategic management, marketing management, and international business. It can be used in undergraduate courses to develop student skills in industry structure analysis, strategy analysis, and international business risk assessment. The teaching note is designed to give students practice in each of these three areas. Instructors may choose to use the case to discuss only one of these three areas during a single class period or to cover all three areas over two class periods. The case can be also...
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...game itself is to end up leading the competition, through these performance objectives, your assessment mark will be based on an individual report. This simulation game will commence from the tenth week (eleventh for cohort 2) of term. There will be: two practice sessions in the first two weeks where the simulation game will be presented in full detail; followed by five full decision making sessions over the next five weeks. At the end of the Business Simulation Game you will be required to prepare an Individual Reflective Strategic Report. This report will be borne out of your strategic analysis, rationalisations and decisions made together with reflections on your awareness of the environment and actual experiences internal to your group and relative to the other groups during the running of the whole of the simulation game. A set format for this report is contained in the Assignment Format section below. The word count for this report is 3,500 words and you would be...
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...ob : organization behaiviour14 Organisation Strategy and Structure 542 The importance of strategy 543 SWOT analysis 545 Organisational goals 546 Objectives and policy 549 Dimensions of organisation structure 551 The importance of good structure 552 Levels of organisation 553 Underlying features of organisation structure 555 Division of work 557 Centralisation and decentralisation 560 Principles of organisation 561 Span of control 562 The chain of command 563 The importance of the hierarchy 564 Formal organisational relationships 566 Project teams and matrix organisation 569 Effects of a deficient organisation structure 572 Organisation charts 573 Empowerment and control 574 Synopsis 576 Review and discussion questions 577 Management in the news: A taxing merger 577 Assignments 1 and 2 578 Personal awareness and skills exercise 579 Case study: Zara: a dedicated follower of fashion 580 Notes and references 582 15 Patterns of Structure and Work Organisation 585 Variables influencing organisation structure 586 The contingency approach 586 Size of organisation 588 Technology 589 The Woodward study 589 Major dimensions of technology: the work of Perrow 593 Environment 594 The Burns and Stalker study 594 ‘Mixed’ forms of organisation structure 595 The Lawrence and Lorsch study 597 Evaluation of the contingency approach 598 Contribution of contingency theory 600 Culture as a contingent factor 601 The changing face of the workplace 603 The demand...
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... | |02. |Rakibul Haque |B110203079 | |03. |Helal Chowdhury |115315 | |04. |Reshma Akter |B1102030 | |05. |Alim Ehsan Dipon | B110203105 | Letter of Transmittal 30th April, 2012 Saud Ahmed Lecturer Department of Finance Jagannath University, Dhaka. Subject: To submit an assignment of “New Product Development.” Dear Sir, This is informed you that we have completed our Assignment on “New Product Development”. Here we tried our best to give an overview of product development, types of information, and its contribution to overall marketplace and a practical example of it, related to our course ‘Principles of Marketing’. In preparing this Assignment we have followed the instruction of yours, we will be glad to clarify any discrepancy that may arise. Thank you for your...
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...Purpose and principles: Multinational companies recognize that human resources play an important role in developing and sustaining a competitive advantage in today’s highly competitive global business environment. As a result, Multinational companies increasingly use expatriates on short-term and long-term international job assignments for a variety of purposes, such as to acquire and transfer knowledge, to manage a foreign subsidiary, to fill a staffing need, to maintain communication, coordination, and control between subsidiaries and corporate headquarters, and to develop global leadership competence. Given this, successful expatriate assignments are indispensable to Multinational companies for both developmental and functional reasons. Training: An expatriate’s success in the host country is largely determined by his or her cross-cultural adjustment to the host country. While immersed in the new culture, expatriates are ‘removed from the comfortable environment of their parental culture and placed in a less familiar culture’ and are susceptible to adjustment problems because of numerous challenges that inhibit their cross-cultural adjustment like the need to speak the foreign language, to cope with culture shock, to understand different laws and customs, and to interact with local nationals. Scholarly research that has been conducted in recent years suggests that expatriates who are not prepared to confront the challenges (e.g., to cope with culture shock) find...
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