Premium Essay

Global Business Environment

In:

Submitted By loparaza
Words 2434
Pages 10
ASSIGNMENT 1 | The Global Business Environment | SBUS4004 | | Submitted BY : Md Ramjan Sardar | Student Id.: 1303503 |
Date: 04/09/2014

University of Wales Trinity Saint David, London, UK |

PESTEL analysis of McDonalds

PESTEL analysis is a marketing tool which used to calculate the business essential factors that can largely affect the business since operating time and future of business opportunities .PESTEL stands for

* Political factors: Political factor denotes the political environment of any countries which is helpful or against the running of business in foreign markets. Political factors determine the government policies of economy, fiscal year, stability or instability of political situation, labor and environmental legislation and business barriers. In recently government of UK are conscious about the public health reasons so they regulates the fast food industries (2005). Government also examines the situation before giving license of taking franchises as well the tax of the government and future employment opportunities. In that circumstance McDonalds facing the business restriction during providing time of franchise and license. McDonalds also provides UK’s employment areas by providing employment lots of people. In UK the political environment is stable and it provides positive opportunities of McDonalds for running their business and forecasting their business policy for the future. McDonalds are generous of giving tax of government and they also provides the fund many charity for the convincing the government and the customer. McDonalds provides all the facilities for their employee like as employee compensation, training minimum wages according to government policy.

* Economical factors: For ensuring the business profitability in a foreign market some economical factors affects the business outcome or good

Similar Documents

Free Essay

Global Business Environment

...DAVID PRIFYSGOL CYMRU: Y DRINDOD DEWI SANT School of Business The Global Business Environment SBUS4004 Summer June 2014 – Term 1 October 2014 – Term 2 SBUS4004 The Global Business Environment MODULE CODE: TITLE: LEVEL: CREDITS: TEACHING METHODS: SBUS4004 The Global Business Environment 4 20 Lectures Seminars Independent Study N100 16% 8% 76% JACS CODE: AIM(S) • To introduce the importance of the global business environment within which organisations operate. To enable students to identify and recommend business decisions considering the changing components of the global business environment. • LEARNING OUTCOMES By the end of this module students should be able to: • • • outline and discuss the characteristics of an organisation’s environment; identify and discuss how organisations interact with the global business environment; interpret and produce supply and demand (price) predictions based on global business environment scenarios; distinguish how different organisations compete domestically and internationally; understand and identify cultural differences between countries and the importance of the different aspects of culture in doing business in a global context. • • CONTENT • Determining the difference between needs and wants and their significance to economics and business. Three economic systems, planned, free and mixed economies and the implications of each system on business/ organisations and society. Market classifications...

Words: 1257 - Pages: 6

Free Essay

Global Business Environment

...1. INTRODUCTION The Country Analysis Report constitutes a major part of the in-course assessments in the Global Business Environment module. It consists of one written report and one formal presentation, which account for a total of 30% of the total assessment. Students shall work in groups of 4 or 5 members. Each group will conduct an in-depth analysis of a country assigned by their respective tutors. The focus of this project is to engage in a feasibility study from a macro-environmental study perspective and highlight the various benefits and risks in two specific countries. The entire analysis requires organisation of data, critical data analysis, interpretation of data, drawing meaningful causal relationships among the variables/environmental forces and determining the level of attractiveness and competitiveness of the investment. 2. CASE STUDY Gourmet Ateliar (Hong Kong) Ltd., founded in 1955 is one of the region’s primary and premium food manufacturers and distributors. Its clients range from international chain hotels to Michelin star restaurants to fast food chains and caterers. The company carries only the best international brands of meat, poultry, seafood and dairy. Besides distributing international brands of gourmet fine foods, Gourmet Ateliar has its very own house brands of processed meat, frozen food and beverages. The company presently has 10 food processing plants in China and employs over 5...

Words: 2131 - Pages: 9

Free Essay

Global Business Environment

...Executive summary The following report is aimed at analyzing current Panasonic localization strategies in China market. Through the fully discussion and comparison, we concentrate on finding whether these strategies are best suiting for generating continuous profits and expanding marketing share for the transnational enterprise in local market. Subsequently, based on investigation, providing insightful recommendations to increase effectiveness and efficiency of the company’s operation to achieve competitive advantage and sustainable competitive advantage. There are three main sections involved in localization problems in Panasonic Company. Firstly, current customer localization strategy should be updated, as the improvement of Chinese peoples’ lives, nowadays there is a huge change of customer demands and preference, such as high quality and multifunctional requirement for TV design. Secondly, under strong influence of Japanese culture, current human resource management have some disadvantages, such as lacking of sufficient number of local staffs, complex hierarchical structure in the organization decreasing the efficiency of decision-making and local staff promotion and welfare issues. Thirdly, distribution channel should adapt to local market situation with Chinese characteristics, such as eliminate unnecessary direct selling all over the country, concentrate on collaboration with factories store and establish E-commence selling products through the online shop. The most...

Words: 3406 - Pages: 14

Premium Essay

Global Business Environment

...BI-WEEKLY ASSESSMENT Question 2: "The study of international business is fine if you are going to work in a large multinational enterprise, but it has no relevance for individuals who are going to work in small firms."  Evaluate this statement. Introduction With the evolution of society, the phenomenon of globalization has gradually emerged in the field of economy, environment and culture. As a part of economy globalization, close economic connection between countries is bridged by means of international business. In terms of the study of international business, some people assess that it is solely positive for those who intend to work in a large multinational corporation instead of in small company whereas others insist that both international business plays a crucial role in the development of large-scale and small-scale enterprises. Therefore, this essay will argue that international business brings about benefits to individuals whoever are engaged in the big firm as well small one. Development In some circumstances, the size of the company has turned to be one of the obstacles when international business is expected to establish. According to Aaby and Slater (cited in Abdul-Talib et al. 2011, p. 6), small enterprises are more likely to lose international collaboration opportunities than large firms as there are insufficient resources and capabilities to develop export internationally in small-scale company. Similarly, it is shown that the organization would prefer to...

Words: 795 - Pages: 4

Free Essay

Global Business Environment

...Summary This report analyses the entire Asian environment and attractiveness of Asia, and the reason why Giordano choose Asia as its main market. From the analysis of Asian environment, sizeable population, increasing consumption on cloth, pursuing for fashion and globalization of world are all factors that make Asia attractive. Giordano’s FDI-related projects and the FDI modes are exhibited in this report, which can describe a whole picture of this company’s development. In addition, based on the analysis of FDI activities, Giordano’s FDI activities have many impacts on host economies, like job creation in Indonesia.  This report draws on sales data of main Asian markets and subordinate brands to analyse the trend of investment of Giordano. Korea is the most important and second market except Mainland China;The Middle East grows quickly during last decades; Singapore is a stable and profitable market. Malaysia and Indonesia are potential markets, and from a long term perspective Giordano will focus on the development of these countries.  Asia is the basic market of Giordano, which conducts over 95% foreign investment there.  This report applies SWOT analysis to illustrate the strengths, weaknesses, opportunities and threats, and also uses PEST analysis to explain the external factors-political, economic, social and technological, which influence the investment direction in the future.  Country screening process identifies company-specific criteria, which...

Words: 2961 - Pages: 12

Free Essay

The Global Business Environment

...TheGlobal  Business  Environment  –  Fall  2013   Homework  1:  The  Great  Recession  and  “The  West  and  the  Rest”   Expose your narrative on the Great Recession. Do you see a relation with a possible bug(s) in one or more of the six killer applications listed by Ferguson? Write a 1-page essay, single line, 12pt, in your best English.                                                                                     Global  Business  Environment  –  Fall  2013   Homework  1:  The  Great  Recession  and  “The  West  and  the  Rest”       One  of  the  apps  Ferguson  suggests  as  having  propelled  Western  Civilization  over   the  rest  is  consumerism.  This  analysis  begins  with  what  I  believe  to  be  a  bug  in   this   app.   Consumerism   is   mentioned   by   Ferguson   as   a   tool   which   enabled   Westerners   to   express   their   individuality,   opinions,   and   ideas.   Though   this   begins  with  jeans  and  pop  music,  the  true  importance  of  this  app  greatly  exceeds...

Words: 701 - Pages: 3

Free Essay

Global Business Environment

...society institute, became inevitable.  The level of economic, scientific, technological, legal and informational interrelationships of the national industries have reached a point, when at least three principally novel features are imminent. First, the world's economic community, formerly seen as loosely connected multiple countries, is gradually transforming into the integral economic system, with national societies now representing the constituents of the integral world's economic body.  Second, while conditions of globalization, national and global economic issues are swapping roles. With the development of international financial and other markets as well as production-sale structures, the global economic relationships more and more acquire the role of leading and governing structures. Even internal affairs of large and powerful countries, not to mention the remaining ones, are forced to adapt to the realities of the global economy.  Third, globalization process...

Words: 1511 - Pages: 7

Premium Essay

Canada in the Global Business Environment

...Canada: A trading nation? You are preparing for a top-level meeting between the Minister of International Trade, the Minister of Foreign Affairs, and senior business executives representing several multinational corporations as well as a large group of small- and medium-size enterprises. The objective of the meeting is to discuss Canada’s strategy in responding to the changing global business environment. Expectations are high since everyone wishes to move beyond political pronouncements and joint statements, to specific strategies and actions. The Trade Canada Summit is raising expectations and all are committed to motivating a call to action across major stakeholders engaged in international commerce. While Canadians like to refer to the country as a “trading nation”—partly because of history and partly because of the large impact of trade on the Canadian economy today, leading practitioners and senior officials recognize several truths: Your role Canadian trade is highly concentrated in import/export activities with the United States Certain industry sectors such as automotive and resource-based businesses account for a disproportionately large amount of Canada’s trade Intra-company trade—transfers of resources between affiliated companies—is an important part of Canada’s “export” business The hard reality being confronted, and one which serves as a critical backdrop for this meeting, is the realization that by current standards, Canada does NOT qualify...

Words: 816 - Pages: 4

Premium Essay

Challanges in the Global Business Environment

...Assignment 2: Challenges in the Global Business Environment Courtney N Carpenter Business and Society Professor Pamela Payne-Powell Strayer University August 30, 2015 Challenges in the Global Business Environment This paper summarizes Apple’s Supplier Code of Conduct and responsibility information. This paper describes Apple position on empowering workers, labor and human rights, health and safety, the environment and accountability related to Supplier Code of Conduct. Apple believes in making complex things simple and designs new products that enrich people’s lives. The company is one of the biggest supply chains in the world. Apple products such as iPhones, iPads, and Mac Books contribute to more than a million people lives in the world and employ the company and their hundreds of manufacturing partners. Apple’s Supplier Code of Conduct is one of the toughest in the electronics industry and the company’s made it even stronger through 633 audits at multiple levels of supply chains and trained more than 1.5 million suppliers on their rights (Apple Inc, 2015). Apple believes that each supplier or worker has the right to safe and ethical working conditions, so the company is audit deep into their supply chain and maintain their suppliers’ accountability to the strictest industry standards. Apple is committed to providing educational opportunities for workers by providing them educational resources in their supply chain. The company provides training to workers on their...

Words: 1088 - Pages: 5

Free Essay

Challenges in the Global Business Environment

...Challenges in the Global Business Environment Bus 457 11/25/2014 Chevron Chevron, one of the oldest energy companies in United States, was first founded as Pacific Coast Oil Company in 1879 and was named as Chevron Corporation in 1984. Several companies were established after Standard Oil’s split during 1980s’ and Chevron Corporation was among those big energy corporations who merged with those companies. The company is publicly traded on NYSE, Dow Jones Industrial Average and S&P 500. Chevron is involved in petroleum and natural gas industry. It does almost anything related to the industry from exploring to generating power. With over 60,000 employees Chevron operates business in 84 countries; Angola, Australia, Gulf of Mexico, Kazakhstan, Nigeria and United States are regions where the cooperation mainly operates primary exploration and production. Other than oil and natural gas, Chevron is engaged to biofuel, geothermal, hydrogen, solar and wind energy production. According to the official website for businesses Chevron offers following goods and services: * Additives * Aviation Oils * Base Oils * Chemicals * Fuels * Lubricants * Marine * MSDS * Specialty Products * Technology And for consumers it offers goods and services listed below: * Fuels and Stations * Gift and Credit Cards * Pay Bill * Motor Oils and Fuel Additives Code of Ethical Conduct Chevron relies...

Words: 2559 - Pages: 11

Premium Essay

Bp - Global Business Environment

...and costs............................................................... 3. EU Policies................................................................................... 3.1 The free trade policy............................................................. 3.2 Global Market........................................................................ 3.2.1 NAFTA & MERCOSAR................................................. 3.2.2 APEC........................................................................... 3.2.3 EU Vs Global Markets................................................. 4. Corporate Social Responsibility....................................................... 4.1 CSR and BP- Olympics in London; 2012..................................... 4.2 BP vs. the Consumer.................................................................. 4.3 Russian takeover with sex parties............................................. 5. Environmental policies.................................................................... 5.1 Kyoto protocol and the EU........................................................ 5.2 The EU and the environment.................................................... 5.3 BP and the environment............................................................ 5.3.1 Breath of fresh air......................................................... 5.3.2 Ten tips to save more fuel............................................ 5.3.3 Alaskan pipeline.........................

Words: 3936 - Pages: 16

Premium Essay

Challenges in the Global Business Environment

...CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT NATOSHA WHITAKER Strayer University Professor Cito Vanegas August 29, 2015 CHALLENGES IN THE GLOBAL BUSINESS ENVIRONMENT There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with (Apple – 2014 Supplier Code of Conduct). Apple has made significant progress, gaps still exist, and there is more work to do. Apple knows that workers are counting on them and they will not stop until every person in their supply chain is treated with the respect and dignity they deserve There has been no amendment to Apple Code of Conduct policy since 2014 once Apple Started taking previous audit scores into thought and conduct careful risk assessments with Suppliers World Health Organization had not been audited within the past before award the new business. In 2014, we have a tendency to reviewed 459 suppliers, and factored their responsibility performance into our choices. This engagement has allowed Apple to deal with over 700 findings associated with labor standards, employee safety, permits, environmental hazards, and chemical management before production began (Apple – 2014 provider Code...

Words: 1678 - Pages: 7

Premium Essay

Global Business Environment Legally Blonde

...Mirza Yilmaz Student ID: 13011164 Mirza Yilmaz Student ID: 13011164 Global Business Environment Module Code: EC4003 Assessment two: Legally Blonde Global Business Environment Module Code: EC4003 Assessment two: Legally Blonde Legally Blonde This assignment will be covering two segments of law, firstly the UK Court Structure will be looked at and secondly Professional Negligence. This assignment will also focus on how these aspects are applied to Legally Blonde. Law is part of our general lives and everywhere you go there is some sort of law behind everything. Law is made up of lots of different rules it is possible to describe law as the body of official rules and regulations, generally found in constitutions and legislation, which are to govern a society and to control the behaviour of its members, so Law is a formal mechanism of social control. (Keenan et al, p3) In the movie Legally Blonde, the foundation of the case was a murder case which is a serious offence that falls under the category of the Criminal Law. Criminal Law is outlined as “A body of rules and statutes that defines conduct prohibited by the government because it threatens and harms public safety and welfare and that establishes punishment to be imposed for the commission of such acts.” Taken from (Gerald N. Hill and Kathleen T. Hill. (1981-2005 ). Criminal Law http://legal-dictionary.thefreedictionary.com) The UK court structure is ‘concerned...

Words: 1209 - Pages: 5

Premium Essay

Global Economic Environment in: Business and Management Global Economic Environment Global Economic Environment Generally, Global Economic Environment Is Influenced by Various Factors Such as Technological, Environment,

...Global Economic Environment In: Business and Management Global Economic Environment Global Economic Environment Generally, global economic environment is influenced by various factors such as technological, environment, political, socio-cultural, and demographic that directly affects businesses. Economic environment refers to the nature of economic systems and policies, distribution of income and wealth, and level of income. Indeed, economic environment has a complex and very dynamic nature; it is continually changing along with the changes in political situations and government policies. Global Economic Environment Mainly, global economic environment is comprised of several components including the economic systems, conditions, policies, legislations, and environment. Indeed, the economic policies being imposed in every business unit are significantly influences by the overall condition of economy. This includes the improvements that occurred in economic conditions such as the purchasing power of the public, standard of living, distribution of income, and supply and demand. Mainly, these factors reflect the size of the market. Another factor reflecting the economic condition is the business cycle, which is critical to every business unit. It refers to the different stages such as prosperity, boom, decline, depression, and recovery. The economic condition of a country can be understood through its national income, per capita income, and distribution of income, demand and...

Words: 279 - Pages: 2

Premium Essay

Global Business Environment Analysis of Apple

...1 The volatility and evolution of computer industry Starting from 1976, Apple computer created the personal computer (PC). After IBM transformed the PC from proprietary systems into open structure, PC has been dominated by Wintel (Windows + Intel) structure. Apple insists in adopting proprietary and niche market strategies made them keep losing market share till less than 3% in 2001. However, its strategy with ignoring the market trends makes it lose the market after years. 1.1 Industrial changes: Apple lost PC market because of ignoring industrial changes The PC industry has evolved in the past decades. There are 3 phases. Let’s take a look at these phases and Apple’s position in each phase. Before 1981: Proprietary Systems. Every PC producer had to develop self own hardware and software. It was proprietary. Most buyers were technical people. There were 2 main streams in the market: Apple style machine and IBM style machine. During this period, Apple was the leader. Its strong developing ability made the Apple II became a family commodity. However, Apple didn’t use patent or trade secret to protect its products. Many computer companies re-engineered Apple II and made cheaper similar products to compete in the market. For example, Acer copied Apple II and developed the Little Professor Series. 1981- 1997: Open structure. IBM turned the PC into open structure. Compaq, HP and many other producers started to show in the market to produce IBM compatible PC...

Words: 3744 - Pages: 15