Specific Indicators: Interest in Skiing The final stage of our primary screening is applying some very specific indicators related to our products in order to starting the calculation to find out the target country for the new business place, that specific indicator very closed to the nature of skiing and snow-boarding sports which will reflect the nation's interest in that sports and how the culture of it is spread between them. It also will help us to know how much the government of each country and how much the business and sports club interesting in the skiing and snowboarding sports.
# Number of Ski Areas:
A ski Area is an area developed for skiing, snowboarding, and other winter sports where there are ski trails and other supporting services such as hotels, restaurants, equipment rentals, and a ski lift system. It is more common for ski areas to exist well away from towns, and the term ski area is used for a destination area, often purpose-built and self-contained (naturally), where skiing is the main activity at that areas.
Ski areas refer to commercial ski fields operated by clubs or companies, be they downhill, cross-country or Nordic, as well as their associated facilities. Sometime that area can be indoor area designed and developed to skiing from a commercial perspective like what we find at Australia called IN2SKI (http://in2ski.com.au/) which is an indoor ski slope, and offers more than 30 sliding activities including skiing, boarding, air boarding, tubing and sledging. There is also an indoor ice rink next to an indoor Alpine street complete with shops and restaurants. Figure ( ): Indoor & outdoor ski area

Number of ski areas very specific indicator and closed to our company products which will reflect how much our competitors and other related businesses concentrate on skiing and snowboarding sports and it will give us a clear image about the interesting of each country governments in organizing and regulating those sports. The table ( ) show us the number of regulated indoor and outdoor ski areas at each country.
Country Number of Ski Area
Australia 10
New Zealand 25
Chili 21
Argentina 22
Table ( ): Number of Ski Area
# Number of Skier Visits:
One person visiting a ski area for all or any part of a day or night for the purpose of skiing, snowboarding, or other downhill sliding. Skier visits include full-day, half-day, night, complimentary, adult, child, season pass and any other type of ticket that gives a skier/snowboarder the use of an area's facilities. A skier skiing for a whole week in ski areas accounts for 7 skier visits for instance.
Although data collection within the industry is not always well organized and yearly number of visits may vary due to weather conditions, for several years the estimate has been an overall draw of approximately 400 million skier visits worldwide. The assumption is that figures have been stable over the last 10 years, as major mature markets experienced reduced, while other markets were emerging. The chart below appears to confirm this assumed trend, and reflects the evolution of skier visits in the world considered to be a large sample of the most significant industry players over the last decade.

Figure ( ): Evolution of Skier visits in millions
The relative importance of that specific indicator is showed in the pie chart below. Clearly, Australia is the biggest ski destination in our four countries, capturing 33% of skier visits. The second biggest destination is Argentina, accounting for 24% of skier visits. Figure ( ): proportion of the number of skier visits
# Number of National Skier:
Skier is one person participating in skiing, snowboarding or other downhill sliding, independent of the rate of practice. National skier refer to all skier from the same nationality participating in skiing and snowboarding activity in their country or outside when they travel, some time we can find a country having a good number of national skier without any ski area which means it is not dependent indicator.
These indicators very important for us as it is reflect clearly the nation's interest and knowledge about that type of sports and how the culture of the sport spread between them. Figure ( ): Number of national skier at each country
# Skiing at Australia:
Skiing in Australia takes place in the high country of the states of New South Wales and Victoria, with smaller ski area also operating in Tasmania and the Australian Capital Territory, during the Southern Hemisphere winter.
Skiing began in Australia at the goldrush town of Kiandra, New South Wales around 1861. The first ski area was constructed near Mount Buffalo, Victoria in 1936. The table below shows us the most famous downhill ski areas and cross country ski areas and backcountry locations at Australia.

Ski Areas at Australia downhill ski areas cross country ski areas and backcountry locations
New South Wales Lake Mountain
Thredbo Mount Stirling
Perisher Mount St Gwinear
Perisher Valley Kosciuszko National Park
Mount Blue Cow Jagungal Wilderness
Table ( ): Ski Areas at Australia
# Skiing at New Zealand:
The Southern Alps of New Zealand provide some seriously fine skiing and boarding with five hundred kilometers of mountain ranges splitting the South Island from north to south like a spine. The majority of the commercial ski fields are found around the alpine tourist resort town of Queenstown, which sits on the shores of Lake Wakatipu and is more suited to the Swiss Alps than antipodean lands.
Four commercial fields sit within driving distance of Queenstown. The Remarkable and Coronet Peak are both part of the New Zealand Ski stable of resorts with Mt Hutt in the Canterbury Region near Christchurch in the north of the South Island.

Figure ( ): New Zealand Ski Areas Locations Map
# Skiing at Argentina:
In the months of June to September visitors by the thousands come to Argentina for world-class skiing. All the ski areas are located in the western part of the country, close to the Andes Mountains. Travelling to one of these ski resorts requires a two- or three-hour flight from Buenos Aires and then ground transportation to the slopes. Argentina has two big downhill ski areas: Cerro Catedral, in Bariloche and Las Lenas, in Mendoza. It also has almost a dozen other ski areas of smaller magnitude. A few hours away from Bariloche by car is Cerro Chapelco, a wonderful mountain for forest skiing, challenging steep chutes, and off-piste touring. Snowboarding in Argentina has become very popular over the past several years as well. All ski areas now welcome riders, and the sport has caught on here as strongly as in other countries. Figure ( ): Main Ski Areas in Argentina
# Skiing at Chile:
Skiing and snow-boarding sports find magnificent sceneries in this part of the Southern hemisphere. The great valley of Chile offers the most spacious surface suitable for skiing in South America, made up by the best resorts lying on the slopes of the impressive Andes Mountain Range. A strategic interconnection known as Los Tres Valles (the Three Valleys) enables visitors to enjoy ski or snowboarding in first-class ski areas like La Parva, El Colorado and Valle Nevado. Valle Nevado is one of the most representative ski areas in Chile and skiers from all over the world choose it to enjoy the snow that covers the highest peaks in the Andes at 3,000 meters of height. On the other hand, Portillo offers one of the most difficult trails, amongst other lanes that propose a dose of adventure to challenge the winter. Termas de Chillán features excellent ski trails with a luxurious hot spring resort surrounded by a natural mountain range landscape. Towards the South, Pucón invites visitors to ski dosn the slopes of the Villarrica Volcano and Antillanca has the best options to practice off-piste in the beautiful Patagonian forests. Figure ( ): Chile Ski Areas Locations Map

# Statistical Results:
The table below shown the results we found it for that specific indicators, as we see
Country Number of Ski Areas Skier Visits Number of National Skier
Australia 10 2,082,600 445,250
Argentina 22 1,500,000 1,065,275
Chile 21 1,250,000 516,508
New Zealand 25 1,413,552 305,558
Table ( ): Specific Indicators Statistical Results
# Specific Indicators weight:
In our primary screening, we consider that specific indicators as the most important indicators just like the country risk, because of that we gave it a 45 % of the total weight, 15 % for each. Figure ( ): Specific Indicators Weight