Module Name and Code : Global Business Management ()
Programme: Master of Business Administration Degree
Surname: Dhorat
First Names: Ahmed Iqbal

Table of Contents
1. Introduction 3
2. Question One : Logitech Case Study 3
3. Question Two : Dixon Ticonderoga Case Study 3
Question 2.2 : Dixon's Strategy 3
Question 2.3.1 : Arguments Raised by Dixon Ticonderoga in Favour of Anti-dumping Duties 3
Question 2.3.2 Alternatives to Anti-dumping action 4
4. Question Three : Foreign Direct Investment ( FDI ) 5
Question 3.1 : The Reasons for FDI Growth Over the Past 20 Years 5
Question 3.2 : Mergers and Acquisitions vs. Greenfield Investments 6
Question 3.3 : Using Vernon's Product Life Cycle to explain FDI 8
5. Question Four : Functions of the Foreign Exchange Market 9
6. Conclusion 10
7. References 10
8. Bibliography 11

Introduction

Heizer and Render (2008) have highlighted ten critical operations management functions which were referred to as “ Decision Areas”. Senior management outlines

Question One : Logitech Case Study

1 Question 1.1 : Logitech's Decision to Locate Production in China

As with most cases there are both supporters and critics of free trade. Usually industries that find themselves at a competitive disadvantage to foreign goods and services are opposed to free trade and seek protectionist measures from governments.

From an economical perspective, free trade reduces costs of products as companies take advantage of lower costs in various parts of the globe, The resulting cost reduction is synonymous with an increase in consumption of products, thus higher profits. As the cost of goods reduces, there was an increase in the levels of disposable incomes, providing potential for consumption of a larger variety of goods and services. The idea that product variety increases was also proposed by the New Trade Theory (Hill, 2009)