China’s Global Business Plan
Team Memners
MGT/448
January 22, 2012
Professor

China’s Global Business Plan In week five Team C has to prepare a final global business plan paper for the venture in China. The team first had to summarize the findings from the previous team assignments. After summarizing the team had to integrate the week five assignment with the work that had been turned in previously. The team paper for week five included the rationale the team used for choosing the target country. The team also had to determine the marketing mix that was specific to the selected global product and give an explanation why this mix was chosen. A marketing plan was prepared that addressed product modification, pricing, promotional programs, distribution channels, and e-business in the chosen country. The paper will include market indicators and trends for the product. A financial overview for the global venture will be given, which includes a chart for the general budget and an explanation of how the company will deal with the foreign exchange risk. The company will have to identify potential domestic and international sources for funding the venture, and the team will identify two possible financial institutions within the chosen region. In the paper a description of the degree at which the organization will operate as a centralized versus decentralized organization, and a chain of command chart will illustrate how information is passed from the field to senior management. Appropriate exit strategies will be discussed, and a final recommendation will be given concerning the feasibility of this global venture. The team will recommend whether or not to proceed with the venture.
Summaries from previous week’s papers
Region Analysis The Chairperson of the World Trade Organization in 2008 conducted a Trade Policy Review to examine China, which it