...Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their decision to operate in China. In an effort to enter business in China and gain access to the world’s largest country, Google began offering a Chinese language service in 2000 from operations in the United States. In 2002, the Google site was blocked by the Chinese government and users were redirected to another site (Hill, 2009). Two weeks later, service was restored with no apparent reason or understanding of why the block initially took place or why it was restored. After the Google site was accessible by Chinese users again, politically sensitive sites were still not accessible, which implied the Chinese government was censoring certain sites. Google realized the need to establish operations in China, which finally occurred in 2005, despite challenges and criticism. Challenges Faced by Google There were many legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers...
Words: 751 - Pages: 4
...Case Study Paper MGT448 – Global Business Strategies October 11, 2011 Professor Dana Moore Gray, Ph.D., APR Case Study – Google in China This case study paper will examine Google’s entry into China. This case study will be focusing on the following topics; the legal, cultural and ethical challenges that Google experienced, the role that the Chinese government played, and a summarization of the operational and strategic challenges that faced Google’s managers. Google in China Looking to gain access to China’s 100 million internet users, Google launched their services in China in 2000. However, in 2002, the Chinese Government blocked Google’s services. Than two weeks later the government restored Google’s services along with a censoring program to block out any political sensitive material. This censoring program significantly slowed down Google’s site in China, and therefore it became obvious that Google would have to, in accordance with the Chinese government, self-censor their own site in an effort to speed up the service (Hill, 2009) Challenges Google Faced There were many legal, cultural and ethical challenges facing Google when they decided to provide their services to China. The fact that China is ruled by communism made it difficult for Google to acclimate themselves to the legal and cultural complexities. They also faced ethical issues as the aforementioned decision to self-censor their site from certain political information was in direct opposition to their...
Words: 535 - Pages: 3
...Case Study: Google in China China has human rights issues and is a source of discomfort in the Global Business community. Due to the nature of the government in China being communist and an inner circle of its people being against what the government stands for this creates a delicate situation for business’ wishing to conduct business in China. In the United States there are groups who boycott business’ who chose to do business in China because of the human rights violations of the past. One company that chose to set up business in China but on China’s terms is Google. Google is a search engine used by millions of people as a path to find various subject matter or trade online with other companies. Google agreed to China’s terms that the search engine would have to place filters on their search engine to block certain information for the Chinese people (Hill, 2009). From an American based business this would present a conflict since in the United States is based on freedom and a democratic society. Any business should see this as a problem in the eyes of the American public and operating their business overseas. Google accepted the terms of wanting to operate in China under the stipulations that Google would preinstall software that would disable certain search information. The ethical problem with this is how China treats its people as opposed to how the United States treats its citizens. When business chooses to operate in another country the cultural differences...
Words: 557 - Pages: 3
...Searching for Internet Freedom in China_GALLEYED (Do Not Delete) 3/18/2013 9:19 PM SEARCHING FOR INTERNET FREEDOM IN CHINA: A CASE STUDY ON GOOGLE’S CHINA EXPERIENCE JYH-AN LEE,* CHING-YI LIU,** AND WEIPING LI*** ABSTRACT ........................................................................................ 406 INTRODUCTION ................................................................................. 406 I. THE NATURE OF THE INTERNET AND GOOGLE’S BUSINESS ............ 408 A. The Evolving Nature of the Internet................................. 408 B. The Study of Google and its China Experience................ 409 II. GOOGLE.CN AND CHINA’S INTERNET POLICY ............................... 412 A. The Story of Google.cn .................................................... 413 B. China’s Internet Policy in the Case of Google.cn............. 419 1. Technological Control of Search Engines .................. 419 2. Legal Control of Search Engines................................ 421 III. POLICY IMPLICATIONS FROM THE CASE OF GOOGLE.CN .............. 423 A. Global Network, Local Internet........................................ 424 B. Leveraging Commercial Power to Regulate the Internet . 426 IV. THE ACCOUNTABILITY CRISIS IN INTERNET GOVERNANCE ......... 428 A. The Problem of Internet Accountability ........................... 428 B. Solutions to the Digital-Accountability Problem ............. 431 CONCLUSION.......................................................................
Words: 13967 - Pages: 56
...Globalization @ SAP Globalization Drives Business SAP Globalization Services Erik Törnqvist, LPM for ERP Financials, Sweden Agenda 1 2 3 4 Globalization @ SAP and Globalization Services Globalization Strategy Internationalization Localization 5 6 7 © Translation Service Offerings Highlights / Case Studies 2012 SAP AG. All rights reserved. 2 Agenda 1 2 3 4 Globalization @ SAP and Globalization Services Globalization Strategy Internationalization Localization 5 6 7 © Translation Service Offerings Highlights / Case Studies 2012 SAP AG. All rights reserved. 3 Business Trends That Foster SAP’s Value Proposition 1 Customers don’t want a product, they want to get a job done. 2 Growing speed and scope of global change. SAP offers the best solution portfolio to leverage these trends. With SAP, companies are ready for: Innovation at the speed of each business Transformation from built-to-last enterprises to built-to-adapt business networks Performance optimization closed loop from strategy to execution and back again The challenges of a globalized economy © 2012 SAP AG. All rights reserved. 4 Globalization @ SAP Facts and Figures Globalization is a key differentiator for SAP in a competitive market Global customer base in >140 countries > 60 country version covering legal requirements delivered 39 languages delivered for various solutions ~ 1100 persons are working on globalization topics Strong commitment to customers ...
Words: 3162 - Pages: 13
...Cherry Chinese name: Zhu Yuanyuan Google and Government of China A Case Study in Cross-Culture Negotiations 1. Who are the stakeholders in this case? * The owner, the shareholders and the employees of Google * The internet users * The biggest rival of engine market Baidu and other enterprises * The China government 2. What are the important issues for each set of stakeholders? * For Google itself: Google employees will be unable to work in China; This was also reflected in the stock and other areas. After the incident, the Google shares fell, the company earnings will directly affect to the global strategy. * For the internet users: Google quit from China made such adverse impact, and it’s harmful to China's international image, in the search engine industry, there has no competition, users can only use Baidu. * For Baidu: We all know Baidu is China's largest search engine company, after Google's withdrawal, No competition will make Baidu's growth rate reduced. So it has good and bad effects to Baidu's development. On one hand, Baidu can enhance its own competitiveness, the market share and the stock go up rapidly. but on the other hand, Baidu's ills on the lack of creativity are manifested. * The influence of the government: Google quit from China, the most influential image is China's investment environment. Originally foreign invest in China have been very troublesome, if even Google---such a well-known high-tech companies...
Words: 968 - Pages: 4
...multinational corporation should operate as a tightly integrated worldwide business system or whether it could be more effective to let each national subsidiary operate autonomously? A multinational corporation is a business that operates in more than one country and has more than 25% of its revenue coming from outside of its home country. (Duesterberg, 2007, pg 13).There are over 40,000 multinational corporations currently operating in the global economy, in addition to approximately 250,000 overseas affiliates running cross-continental businesses. (Eldridge, 1999, pg 1). A multinational organisation will allow for greater economies of scale, lower labour costs, reduced manufacturing and distribution costs and access to new technologies and methods. However with multinational corporations operating a largely as they are it is important to ensure that the management of such organisations is correct. Should this management be rigid and controlled in the way of UPS where each employee is given a set of rules, or more relaxed as in the case of SOL where each employee decides their own rules? Does being a multinational organisation make a difference to this decision? One thing that is for sure if that the management has to be strong whether it be strong and uniform across all countries, or whether it is strong and very different across all countries. This essay will analyse whether all parts of a business should operate in an integrated fashion or whether it is more successful to...
Words: 2277 - Pages: 10
...ambiguous communication tool became one of the most essential mediums to conduct business. Now, the world knows it very well, the internet, as finally became part of our modern lifestyle and empowering us as never before, from web-search to connecting us. The cyber industry is conquered by different industries or individuals, under numerous domain names. Search engines, social medias, blogs, e-commerce sites and news sites are one of the networks we can find on the cyber industry. Google search engine and Facebook social-network are the global core leaders of the cyber industry. Facebook with more than 642.5 million users , and Google with more than 620million visitors daily. Like any other business as big as they are, they are facing external as well as internal issues, from managing their stakeholders to the geographical segmentation matters. The globalisatin business strategy sometime has a great impact to the coperate business, which sometimes the busnesses have no control over. Only the internal factors and issues are easy for a company to deal with. Case Study 1 Introduction: Google was found in 1998 as a research project by Larry Page and Sergey Brin, Ph.D. students in coincidences of developing a singular integrated universal digital library; the Stanford Digital Library Project (SDLP). Its first headquarters are in Mountain View California. Google has built up a strong brand name or domain and it is a leader in the cyber...
Words: 4447 - Pages: 18
...Google in China Case Study Introduction On January 12, 2010 Google’s Corporate Development and Chief Legal Officer, David Drummond, posted an online memo that targeted the Chinese government. The company stated that it had detected highly sophisticated cyber-attacks originating from China and that the evidence suggested the primary goal of the hackers was to access Gmail accounts of Chinese human rights activists. The memo further disclosed that Google was no longer willing to censor its search results on Google.cn and it would exit China if its conditions on non-censorship were not met. The problem faced by Google is that, the Chinese government has been determined to control the flow of information on the Internet and insists on removing certain information that it considered politically objectionable from search results. Google’s mission as a company is “to organize the world’s information and make it universally accessible and useful. However, China’s policies on censorship seemed to conflict with several of Google’s core principles. There is also the question; did Google do its homework to thoroughly analyze the Chinese operating environment as it relates to censorship? By 2005, Chinese search engine company, Baidu, emerged as the leading internet search engine in China. A very important piece of information to consider is that, freedom of speech and freedom of the press are not considered inherent rights in the People’s Republic of China. Therefore, to compete with...
Words: 2536 - Pages: 11
...policies in order to consolidate the stumbling global financial system. More recently the ‘Eurozone’ crisis has called into question one of the most ambitious international cooperations and has seen populations asking for more protectionism. In the Middle East, dictatorial regimes have been ousted by the revolutionary ‘Arab Spring’ and the newly formed governments are trying to find a way between global exchange and Islamic tradition. During these difficult times, emerging countries from Asia, Latin America and Africa have increasingly asserted their newly found economic and financial power and demanded a bigger participation in world governance. The tsunami that struck Fukushima in Japan in March 2011 creating a nuclear accident has convinced many nations to reconsider their energy policy. Despite all of this, globalization, even though criticized, is still active. Firms are moving to the new emerging economies in order to capture the consumption appetite of the growing middle classes. It is still relevant and important to put together all aspects of global strategic management. This third edition is still about global firms and global management. Its objective remains to help undergraduate and graduate students, as well as company executives, to understand the main issues that companies and their managers confront when they ‘go global’ or ‘manage globally’, and to cope with these issues. Data have been updated and several new cases and examples added. At the end of each chapter...
Words: 2794 - Pages: 12
...For Google in 2005, from a business perspective, what are the arguments for and against entering China? The decision of whether to censor data in exchange for access to a multi-billion dollar market or to maintain a level of international integrity was a dilemma Google faced with their opportunity to enter the Chinese market in 2005. Two years after their inception in 1998, Google had enjoyed positive growth leading to them owning 25% of market share in the Internet search market; once search results became censored in 2004, Google experienced the complexities of working with a dictatorship when posed with the opportunity to enter a communist market, China. In 2005, Google’s Board of Directors met to discuss the pros and cons, and the costs and benefits, of entering the Chinese market, knowing that they would be required to limit the information they made available to Chinese users. If Google chose to enter into agreement with the Communist Party, they would be able to tap into an enormous market opportunity. Google would thereby be able to establish a dominant presence within one of the world’s most rapidly growing countries, getting potential access to over 1.3 billion people and 103 million Internet users. Furthermore, China has been able to break barriers in every market, quickly demanding the attention of foreign investors: “As a result of these [Mao’s successors] reforms, China’s GDP grew tenfold over three decades” (Ibid., 471). Worsfold’s Google in China case...
Words: 2664 - Pages: 11
...2010 International Conference on E-Business and E-Government A Comparative Study for Search Engines’ Business Model --Base on the case of Baidu and Google Hou Hanpo School of Business Beijing Technology and Business University Beijing, China Li Haibo School of Business Beijing Technology and Business University Beijing, China Wen Jing School of Business Beijing Technology and Business University Beijing, China Abstract—Due to the advantages of the search engine’s business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine’s business model was designed in this paper. Based on the six dimensions in business model, a comparative study about the representative search engine enterprises in China and the USA was conducted. It was found that Baidu and Google have a unique competitive advantage in market and products respectively. But to win the future market, Baidu and other Chinese search engine enterprises should pay more attention to product design, market segmentation, as well as understanding of the Internet culture, and to provide users with differentiated products and unique user experience as a competitive strategy. Keywords- Search Engine, Business Model, User Experience, Product Design, Market Segmentation the business actors involved, and the sources of revenue. Afuah and Tucci...
Words: 4427 - Pages: 18
...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
Words: 7567 - Pages: 31
...Josh Wray 4/5/2016 MGMT 485 Prof. White Baidu Case Analysis China has the largest population and the second largest economy in the world. This means the Internet and search engine market base is very large and is extremely lucrative. In February 2008 the Chinese exceeded the U.S. (previous leader) in the number of Internet users in the World. Chinese search engine, Baidu is the number one website in China and the largest website outside of the United States. Through strategy Baidu has beaten out the top competitor in the Chinese Market, Google with 60.4 % market share in 2007, which is double that of Google. Baidu dominated the market share by having the first-mover advantage. They were the first search-engine to provide information in local and Chinese languages. The search engine industry is a high-potential high-risk industry, which makes survival for new entrants very difficult. Baidu created a competitive advantage over substitute products like Google, Aiba and Yahoo by becoming popular with young adults through the offering of a high quality Mp3 search engine, instant messaging, and online gaming. They decided the best way to generate revenue is to base its business model off of Google’s, which is selling auction-based pay-for-performance search ads. So as long as Baidu stays the most popular search engine in China they will receive the highest pay for ads, giving them a high supplier power. This also makes the buyer power low because the buyers want to advertise...
Words: 980 - Pages: 4
...Jones December 19, 2011 Abstract Objective: To analyze Google strategy for 2009, identifying core competencies and inefficiencies to objectively provide solutions while utilizing what has been learned from the course. Data sources: A search was conducted of ProQuest, Google.com, and other technology related websites. Review methods: information was gathered and reviewed from Google’s business page, other technology based websites, the textbook case study and scholary sources and then cross referenced for credibility. Criteria: evidence supporting original mission statement and core beliefs, technology reviews from credible critics and peers. Evidence matching outlined requirements. Results: Scenarios that generate ideas and solutions which apply to a fast expending company. A better understanding to be achieved in operating a successful internet based business while maintaining responsible corporate citizenship. Conclusion: The analysis of Google’s strategies for 2009 when conducted thoroughly will reveal simple measures and solutions to seemingly complex situations by approaching one issue at a time. “You can make money without doing evil.” – 6th principle of Google’s corporate philosophy. Google is successful in living up to its mission statement and promise to the world to organize the world‘s information and make it universally accessible and useful. With all of the new products being developed and present, Google is becoming closer to a renewed and improved sense of...
Words: 1890 - Pages: 8
