Brazil a Global Supplier of Coffee
Unit 7 Assignment
AB299-02
October 11, 2011

The economic advantage of working with a vendor from Brazil is that it is one of the leading countries in the world for production and exporting of a variety of agricultural products and is the largest exporter of coffee, juices, sugar, and alcohol (Invest in Brazil, 2011). Brazilian Coffee beans are used as the base for the espresso blends. Brazil is the world’s top manufacturer of Arabica coffee, supplying over one third of world production (world barista, 2011). As South America's economic and industrial focal point, Brazil is home to well-established, cutting edge advertising agencies, with high standards and levels of resourcefulness (Overseas Digest, 2011).
Coffee Cabanas is the perfect supplier because their roots can be traced back to Queen Isabel and the abolishment of slavery when the ports were opened for new immigrants. Since then, the skill of growing and roasting coffee has become an intricate part of the Coffee Cabana family and has been passed down from generation to generation (Coffee Cabana, 2011). Coffee Cabana selects beans from the Cerrado region of Brazil. The Cerrado region’s soil is consistent and the winter weather is always mild and dry during harvest season. Due to the reliability of the weather, the beans ripen all at once and are harvested on top of tarps, so that the beans never touch the soil once ripened. Coffee Cabana works directly with their farmers and the beans are 100% Arabica ~ no blends!
Because Brazil is a member of the World Trade Organization it has made commitments to subscribe to the sanitary and phytosanitary agreement and to Codex Alimentarius principles. Food regulations issued at the federal level that are contained in various types of legal documents, must be published in Brazil’s Dario Official, similar to the US Federal