...ABOUT TOMTOM: TOMTOM business units sell PNDs to consumers via retailers and distributors. Tele Atlas sells digital maps and related content and services to various industries. WORK offers professional solution for commercial fleets. AUTOMATIVE develops and sells navigation systems and services to car manufacturers and OEMs worldwide. Handset manufacturers and network operations are services with mobile navigation solution , map content and services by the business units TOMTOM and TELE ATLAS.TOMTOM financial performance: looking at profitability and financial strength. From 2005 to 2007, the company had a consistent growth in revenue sales with a corresponding increase in net income. This changed from 2008 with a decline in sales revenue of 3.7% and a net income decrease of 136%. This can be accounted by the downturn of the economy but also indicates that TOMTOM did not change its strategy quick enough to absorb the changes in the economy. Sales revenue further decreased in 2009. Also look at competitive strength, TOMTOM is suffering from continuous pressure from competition and decrease in retail prices of GPS units. GARMIN is still the leader with market share of 45% while TOMTOM has a market share of 24%. Based on the above, TOMTOM has a competitive strategy but not a total winning strategy. They need to look at the industry and be more pro-active at market changes and other threats which they identified. TRENDS: Demand for portable navigation devices have declined as traffic...
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...Garmin is a Swiss company that develops consumer, aviation, and marine technologies for the Global Positioning System (GPS). It was founded in 1989 by Gerry Burrell and Min Kao in Lenexa, Kansas as ProNav, and in 2010 was incorporated in Schaffhausen, Switzerland, as the headquarters and successor to Garmin Cayman, which until then, had served as a holding company for Garmin corporation. Though their claim to fame came from their pioneering of marine and handheld GPS' for the US Army, they have since expanded into the commercial market focusing on the design, manufacturing, and marketing of a diverse family of hand-held, portable, and fixed navigation and communications products. According to the company, Garmin is a leader in providing “navigation, communication, information devices and applications, most of which are enabled by GPS technology”. Garmin’s stated goal in creating these devices is to enrich the lives of their customers, by providing high quality products that create value for consumers. Classified as a technology and scientific instruments company, it operates in five business sectors which serve the marine, outdoor, fitness, automotive, and aviation markets. The company advances the idea of their superiority in value and performance, ease of use, innovation, and ergonomics of its products, and offers an expansive array of solutions across its various segments. As a result of the variety in the nature of the products and types of customers they serve, the segments...
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...any kind first a company or individual business owner selects a service or product they will endorse. With choosing the product, such as the GPS as Team D has chosen a pricing strategy is chosen such as competitive with others already in the market. Developing a relationship with marketing, advertising, and promotions is necessary for a successful business also the technology in marketing the GPS. Distribution Channel An appropriate distribution channel for the GPS unit would be to sell the units wholesale to one or more retail outlets, such as Best Buy (Best Buy, 2013) or Frys (Frys.com). Selling the units directly to the national retailers on a mass scale will enable the company to keep the product pricing steady from one region or location to the next. The company will likely still have to handle the logistics of delivering the units to each individual store location across the nation, or internationally, if possible, unless the retail businesses that will be selling the units to the consumers have central warehouses for his or her own distribution. Pricing An effective pricing strategy for the GPS unit would be to sell them wholesale to the retailers for an amount slightly lower than the suggested retail price, which should be between $99 and $129. So the idea is to sell the units to retailers at around $80 to $110. Whereas the company will be making a nice profit at that price over the low cost of production per unit...
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...Strategic Marketing Incorporation to develop a marketing plan to sell global positioning systems (GPS) and offer an additional service program to service GPS systems. Cornel’s Strategic Marketing Incorporation has been in business since 1956 and has provided marketing plans to all types of businesses with great success. The following market plan sets the foundation to a successful project deployment. AutoNation is the top automotive retail industry with a strong brand name. Applying a new service for GPS systems will enhance the operation and provide an extra service to its customers. The additional service is in-line with AutoNations mission objectives. The GPS system is a hot commodity that gives customers an additional feature and benefit. Establishing a partnership with the top GPS manufacturers (TomTom, Garmin, and Magellan) increases the success rate of the marketing plan. Then the additional servicing programs of extended warranty, replacement program, upgrade program, installation, and set-up gives an added incentive with competitive pricing. Strategic development of the plan identified strengths and weaknesses. The strengths are magnified to a higher level in customer service and immediate value to the customer. Weaknesses are counteracted by a strong branding presence and control measures placed in the plan to overcome obstacles and early detection for swift adjustments. The main distribution channel strategy will come from wholesalers, and manufacturers. Pricing...
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...conditioning that available in the most of cars. According to previous research, suitable cool temperature can make our body keeps fit and can concentrate longer than in the hot one. It can make our self more relax and of course can minimize accident caused by human error. One more big advantage which can we achieve from owning a car is it can minimize the dead risk of accident. Car’s body structure can absorb hit effect so the passenger will saver than in other type of vehicles. Especially, if they follow the safety standard instructions like using safety belt. These days, many car’s producer offer an advance technological feature to increase their safety standard. They add an airbag system, anti locked braking system (ABS), electronic brake distribution (ABD) system, global positioning system (GPS), and many more. On the other hand, there are disadvantages of owing a car. You may struggle with the traffic jam. You will need longer time to go to some place especially in the city. Also, you should spend more money for variety cost like maintenance, parking, tax, fuel, and acquiring the car’s cost. In conclusion owning a car have advantages and disadvantages, I think that advantages overcame disadvantages but, especially if you are a young guy, expenses could be...
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...Strategy Map – DEPARTMENT – Funds Department The following illustration depicts the strategy map of the DEPARTMENT – Funds (R&S) Department. The business unit, reports under the Financial and Distribution Services Division of DEPARTMENT. The key responsibilities of the Funds Department is to facilitate the collection of sales amounts due from Travel Agents, and settling of the funds due to Airlines, this process is done through the Hinge Bank Account while ensuring the funds of the Airlines are safeguarded against any risk. The business unit is comprised of a Central Team in XXXX, managing the coordination and development of the process, combined with a Regional Team responsible for execution of the daily operations. The development of the strategy map, allows the Funds department to address the following areas: ➢ Identification and Alignment of the Funds objectives with the “DEPARTMENT Strategic House” and Vision. ➢ Communication Tool to allow the stakeholders to understand the key areas the department are focusing on. ➢ Identifying the cause and effects of implementing certain processes and strategies, and how this would contribute to driving the organizational objectives. [pic] [pic] Learning and Growth Perspective People, Performance & Development: ➢ One of the key objectives of DEPARTMENT is to deliver its mission, by making the organization a great place to work through living and upholding its values on an everyday...
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...NAIROBI SCHOOL OF BUSINESS MASTER OF BUSINESS ADMINISTRATION TERM PAPER TOPIC: ISSUES IN GLOBAL BUSINESS MANAGEMENT DSM 602: By DR. YABS NGETICH MONICAH D61/69197/2013 INTRODUCTION The scope of strategic business issues faced by companies and organizations striving to operate and be successful internationally has widened due to an increasingly broad geographic scope and the increasing complexity of technology. Strategic issues arise not only through the formal, periodic strategic planning processes in companies but also can, and quite often do arise unpredictably due to new insights, unexpected advances in technology or competitive activities in the market place. All companies have their way of identifying and dealing with these being their most critical strategic questions. However, theprocess of managing emerging strategic issues is typically non-structured, not necessarily optimally suited to enable the effective identification of the most critical questions and the appropriate allocation of top management attention and corporate intelligence support to answer the identified strategic questions. Despite the past research during 1960s, 1970s, and 1980s into the domain of strategic issues (SI), strategic issue management (SIM), and strategic issue management systems (SIMS) there is a scarcity applicable approaches for firms to use in improving their attention focus and distribution in strategic issue management processes. The underpinnings of strategic management hinge on...
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...Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent of the market share in 2008. Through analysis and market research it has been determined that the industry has a high threat of competition especially due to the growing use of cellular device GPS products. When looking at Garmin’s life cycle, it has been determined that Garmin is currently in a declining state. Garmin’s stock, sales, and revenue have fallen since 2008. The most important environmental change that Garmin needs to focus on is technology change. Garmin’s products and its core business come from its research and development efforts. Garmin needs to recognize and adapt to the technology changes and consumer needs. Investing more money into research and development for PND devices will provide Garmin with greater potential to make a lasting impact on the industry. Garmin has the resource to compete with cellular handset devices and other PND companies. Garmin will release its latest automotive GPS device this January 2014. The new model will be superior...
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...2009, TomTom reported a fall of 61% in its net income at the end of 2nd quarter 2009”. TomTom has a significantly dropping of their sales and revenue growth because there have a price war exist during economic recession, especially in mature industries of TomTom such as in US and European, it was affected the profit earned by TomTom. Besides that, another reason is almost customers were reducing their expenditures and avoid buying the unnecessary things such as devices since it is still seen as luxury products during economic recession, and thus it reduced the sales and revenue growth of TomTom. (ii) The global forces Because of the factor of size of its customer and technology base, distribution power and prominent brand name and recognition, it enables TomTom to compete in global markets and lead to become one of the largest producers of satellite navigation systems in the world and maintain their leading position...
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...Executive Summary The Sneaker Seeker is a new company that sole purpose is to create a shoe that will track the where-a-bouts of not just children, but for people with mental conditions such as, Dementia or Alzheimer's. The goal is to build a shoe that is comfortable and stylish, but can track a person without any boundaries. The research showed that out of 100 people between the ages of 12 to 50 that had done a survey on would they where a sneaker that had a tracking device inside the results was mixed. Surprisingly 40% said that it would be invasion of privacy and wouldn’t wear the shoe, but a whopping 60% said that they would. Throughout this paper you will see the need for a shoe of this caliber. It is better to have safety, then to have a loved one missing for years. The shoes will go through a shoe press, this process takes the materials, such as leather or clothes shape the shoe into various parts, but in this process the GPS tracking device will be securely implanted in the tongue of the shoe. The GPS device will have a special plastic coating on it to prevent electrical shock or water damage to the device itself. The materials used will be made based on the style and type of shoe that is being manufactured. Leather would be used to make the running style, dress, and casual shoes. A cloth material will be used for tennis style shoes and causal walking shoes. Using a...
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...India Publications http://www.ripublication.com/ijaer.htm Ionospheric Electron Density Analysis using Empirical Orthogonal Functions Bhagyasree Nimmagadda, A.L Siridhara, D.Venkata Ratnam Department Of ECE in affiliation to K L University K L University (KoneruLakshmaiah Education Foundation) Vaddeswaram, Andhra Pradesh, India. Email: dvratnam@kluniverity.in Abstract Ionospheric electron density variations are more predominant error sources in precise positioning with Global Positioning System (GPS) based navigation systems over low latitude regions such as India and Brazil. spatial and temporal variability is more in this region due to Equatorial Ionospheric Anomaly (EIA), Spread F and ionospheric scintillations etc. Short and long term ionospheric changes such as the solar cycle, the annual and semiannual variations of the ionosphere needs to be investigated for improving reliable communication and navigation systems. In this paper, EOF analysis is used to investigate the spatial and temporal distribution of ionospheric electron density. An empirical model is implemented based on coefficients and basis functions obtained from the EOF analysis. It is evident from the results that the coefficients of EOF basis functions well signify the solar activity, diurnal variations of electron density. Keywords: GPS, EOF, TEC and IRI model 1. Introduction: The EOF analysis is originally introduced into meteorology as a method for extracting 1938 Bhagyasree Nimmagadda et al ...
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...Module 1 - The Accoutant As Strategic Business Adviser The Need For Advice 1.4 (9 issues small business entrepreneurs seek advice about - business structure, IP, liability, regulation, contracts, etc) 1.4 (Malach, Robinson & Radcliff 2006) 1.4 (business efficiency & productivity, management information systems, risk management & internal controls) 1.5 (strategic level - selecting appropriate growth strategies, identifying new products and markets, etc) 1.5 (the need for advice variety of reasons - consider the demand for advice arises) 1.5 (Xiao & Fu 2009) 1.5 Table 1.1 - Characteristics Of Different Sized Organisations 1.6 (SE MSE LE - organisation, strategy, customer/community, financial, governance, work force, IT processes) 1.6 Requests For Advice: Operational - Srategic - Global 1.7 (improving operational performance, greater strategic role, globally relevant issues) 1.7 Example 1.1: A Busniess Dilemma 1.7 Counterpoint (opposing arguement, soft skills, first: make the right decision about the services they perform - second:) 1.7 Providing And Implementing Advice (technical skills, soft skills) 1.8 Figure 1.1 - Providing Business Advisory Services 1.8 (issue, requirement, request, investigation, advice, decision, implementation) 1.8 (recommend actions should be well supported, identify key stakeholders) 1.9 Figure 1.2 - The Chain Of Events For Business Advisory Services) 1.9 Example 1.2: Succession Plan - Please Help 1.9 ...
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...Placements.............................................................................12 5.1. Applications - State Estimation .................................................................................13 5.2 Applications - Control and Protection.........................................................................14 6.0. Conclusions............................................................................................................................16 References……………………………………………………………………………………………………………………………….17 ABSTRACT Phasor Measurement Unit (PMU) is an emerging technology in Electric Power Systems which has many advantages in Wide Area Disturbance Analysis, Control and Protection. Phasor Measurement Unit technology provides phasor information (both magnitude and phase angle) in real time. The advantage of referring phase angle to a global reference time is helpful in capturing...
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...2.1 CNS-ATM 6 1.2.2 RNAV 7 1.2.3 Free Flight 8 1.2.4 Gate to Gate 9 2 GNSS 10 2.1 Global position constellation 14 2.1.1 Global Position System (GPS) 14 2.1.2 GLONASS 17 2.1.3 Galileo 18 2.2 SBAS 21 2.2.1 WAAS 22 2.2.2 EGNOS 23 2.2.3 MTSAS 25 2.3 GBAS 26 2.3.1 DGPS 26 2.3.1.1 LAAS 28 2.3.2 RTK 28 2.3.3 GRAS 29 2.3.4 VDL 29 2.3.4.1 VDL Mode 1 30 2.3.4.2 VDL Mode -2 30 2.3.4.3 VDL Mode 3 30 2.3.4.4 VDL Mode 4 31 2.4 ABAS 31 2.4.1 RAIM 32 2.4.1.1 RAIM (FD) 32 2.4.1.2 RAIM (FDE) 33 2.4.2 AAIM 33 3 Communication Systems 34 3.1 INMARSAT 34 3.2 INTELSAT y EUTELSAT 37 3.3 IRIDIUM 39 4 New technologies and developing projects 41 4.1 VSAT 41 4.2 SDLS 44 4.3 MASSAO y Aerofleet projects 45 4.4 OPTIMAL project 48 5 Conclussions 50 5.1 Role in CNS/ATM 50 5.2 Gate to gate? 53 5.3 New system beyond 2020 56 5.4 Comparison with the current ATM system 59 6 Acronyms 61 7 Bibliography 64 7.1 webpages 64 7.2 documents (all of them are in internet) 66 8 Appendix 68 8.1 Techniques of modulation 68 8.2 Standards and recommended practices in annexes 1,6 and 11 68 8.3 Data link services defined by ICAO 72 Introduction All forms of aviation need reliable communications, navigation and surveillance systems to enable them to operate safely and efficiently. The primary means of communications for civil aviation...
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...32965 Information Note by World Bank Staff July 12,2005 TABLE CONTENTS OF I N T R O D U C T I O N .............................................................................................................. I . I1 . 3 4 10 10 11 13 14 14 17 19 THE GLOBAL AGENDA .......................................................................................... PROGRESS IN THE IFA AGENDA ....................................................................... The Financial Sector Assessment Program (FSAP) ............................................. The Reports on the Observance o f Standards and Codes (ROSC) ....................... The Financial Sector Reform and Strengthening Initiative (FIRST) .................... The Financial Sector Reform and Strengthening Initiative (FIRST) .................... Combating Money Laundering and Terrorist Financing (AML/CFT) ................. Debt Sustainability & Debt Management ............................................................. Social Protection................................................................................................... A. B. C. C. D. E. F. ANNEX Accounting and Auditing ........................................................................................... Corporate Governance ............................................................................................. Insolvency and Creditor Rights ................................................................................ ...
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