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Global E-Commerce

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Submitted By alialice
Words 3098
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Global E-Commerce
Advanced Multichannel Expectations in Highly Developed Markets

Joanne Bethlahmy, Paul Schottmiller
Cisco Internet Business Solutions Group December 2011

Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Internet Business Solutions Group

1

Executive Summary
 Many retailers are ―going global‖ to capture a larger share of the $1.4 trillion e-commerce market  Leading-edge multichannel experiences are becoming the norm in highly developed markets around the globe  To compete, retailers will need to understand customers’ needs and expectations in each market, and deliver highly advanced multichannel experiences
Source: Cisco IBSG, 2011
Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Internet Business Solutions Group

2

1

Global E-Commerce Background and Challenges

Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Internet Business Solutions Group

3

E-Commerce 2015: $1.4T, Still High Percentage in Developed, Non-U.S. Markets
E-Commerce Spending (US$B)
$1,600

 Global e-commerce, including travel, will reach $1.36T by 2015—13.5% CAGR over six years  This study focuses primarily on highly developed e-commerce and technology markets in Europe and Asia
– Generally, high penetration of broadband and mobile, sophisticated delivery infrastructure – Example: U.K., Japan, France, and S. Korea will still represent almost 30% of the global e-commerce market in 2015
Internet Business Solutions Group 4

India
$1,400

Mexico Italy Brazil Russia Canada Spain China Germany Taiwan Australia South Korea France Japan U.K. U.S. 2009 2015

$1,200

$1,000

$800

$600

$400

$200

30%

$0

Source: Cisco IBSG, 2010
Cisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved.

Cisco

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