GLOBAL MARKETING PROJECT
Individually or in groups of up to 3 members, students will be required to Write a Research Paper
(worth 100 points) on a particular field of marketing (based on a list provided by the Instructor) and Present their paper utilizing Microsoft PowerPoint (worth 100 points). Also, the group with the best global marketing project will receive bonus points.
Submission Guidelines for Global Marketing Project
The global marketing paper and PowerPoint presentation must be submitted via Blackboard and Live
Text, on the appropriate assignment link, by Monday, July 20, 2015 by 11:59 p.m. The presentations will take place during the Tuesday, July 21st class.
There will be separate submission links (one for the paper and one for the presentation) on both
Blackboard and Live Text. If you submit both the paper and presentation on the same link, the item that you submitted on the wrong link will be deducted 10 points for failure to adhere to the submission guidelines. Therefore, grading for that portion of the project will start at 90%. For example, if you submit the presentation on the link that is actually designated for the paper, then grading for the presentation component will automatically start at 90%. This applies to both Blackboard and Live
Text.
Note: Any submissions after the deadline are considered late. Therefore, grading will start at a “C” (75%) for late submissions. If you submit the global marketing paper and/or PowerPoint presentation to
Blackboard but fail to submit it to Live Text (or vice versa), then it is considered late resulting in grading that will start at a “C” (75%). Only one group member should submit the paper and presentation on
Blackboard and LiveText.
The global marketing paper is to be submitted as a Microsoft Word attachment only (on both
Blackboard & Live Text). The presentation is to be submitted as