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'Trade policy, not morals or health policy': The US Trade Representative, tobacco companies and market liberalization in Thailand
Ross MacKenzie and Jeff Collin Global Social Policy 2012 12: 149 DOI: 10.1177/1468018112443686 The online version of this article can be found at: http://gsp.sagepub.com/content/12/2/149

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Global Social Policy 12(2) 149–172 © The Author(s) 2012 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1468018112443686 gsp.sagepub.com

‘Trade policy, not morals or health policy’:The US Trade Representative, tobacco companies and market liberalization in Thailand
Ross MacKenzie Jeff Collin

Macquarie University, Australia

University of Edinburgh, UK

Abstract The enforced opening of Thailand’s cigarette market to imports in 1990 has become a cause celebre in debates about the social and health impacts of trade agreements. At the instigation of leading US-based cigarette manufacturers, the US Trade Representative (USTR) threatened trade sanctions against Thailand to compel the government to liberalize its domestic cigarette market. Thailand’s challenge to the USTR led to referral to General Agreement on Tariffs and Trade (GATT) arbitration. While GATT ruled in favour of the USTR on market access, it also found that

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