B.A in Business with International Management

Executive Summary Singaporean Government has taken the right action to establish the Maritime and Port Authority of Singapore (MPA) in 1996 due to the critical location at the centre of the trade route connecting with over 600 ports and 120 countries. Until today, MPA has proved its unlimited growth rate and the importance is how maintain the high position and thrive more in the future. Thus, this paper is aimed at the quality improvement of MPA service as well as in Maritime Cargo Transport. The research shows that MPA should consider choosing Total Quality Management or Six Sigma approach to enhance the port performance, maintain the environmental sustainability and efficiency. They are such powerful and essential tools in implementing and getting ultimate goals. MPA's main business is maritime service. Hence, in this report, the author applied the model that is called Supply Chain Operator Reference (SCOR) to measure the Maritime Port service and how it can affect the Maritime Port performance. SCOR module for MPA includes four process that are Plan, Source, Deliver and Return. In Plan process, the author choose customer response time for the most important factor due to the customer satisfaction. The lower customer response time, the better performance of the service is, so customer expectation will be fulfilled. For Sourcing process, there is nothing important than the partnership of suppliers and buyers. Singapore Port is taking towage service from third party and this towage service is such as a critical service at Singapore Port. In order to lower the operating cost and get higher productivity, this partnership must be solidly drawn. At Deliver process, this report shows the importance of the transport productivity in getting higher performance and stimulate the economic growth. Last but not least in this