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Global Sylabus

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sylabus
Course: IP_357 Global Marketing Management System Online (GMSMO)
International Business Program
University of Economics, Prague
October 12 – 15, 2011

Instructor: Dr. Basil J. Janavaras

E-Mail: basilj@janavaras.com

Web Sites http://www.gmmso3.com , http://www.janavaras.com

Introduction
This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan
To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step instructions, user guide, targeted internet resources, case examples and a glossary.

Intended Learning Outcomes

The intended learning outcomes are that on completion of this module, the student should be able to: 1. Critically evaluate a company situation analysis. 2. Critically identify countries with high market potential for specific companies’ products/services. 3.

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