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Globalisation a Minefield for Corporates

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• Systems Thinking encompasses a variety of methods, tolls and principles with the purpose of seeing interrelatedness of forces that is part of a process (Senge et al. 1995).
• Relating to the article, I will apply the Four Levels of Thinking from the topic of Systems Thinking. The Four levels by (Senge et al. 1995) consists of Events – which is the issue at hand that often need immediate response, Patterns – the changes in variables that occur over time, Systemic Structures – the cause that supports and create the patterns which led to the events, and lastly, Mental Model – which are individual and business beliefs which causes the structure to be the way it is. From the article, the event where Google turned Palestine into a state by changing its name on its Palestinian homepage from “Palestinian territories” to “Palestine”, suggesting that they recognized the upgraded UN status. This action has caused a spark in the diplomatic row as it carries great symbolism (Hammond 2013). One of the pattern in the past is where the European Union (EU) ban the export of spyware technology by European companies to governments and countries such as Iran, this action by EU is getting others to be involved and not to complicit in human rights abuses(Hammond 2013). One of the systemic structures that can be seen in the article is globalization, and the cause of this event is mainly due to greater interconnectivity, sharing of social, economic and political issues in today’s world (Hammond 2013). All these have led to organizations develop a mental model, as they do not have departments looking at foreign policies, they assume that it is not in their circle of business to look into other issues except their shareholders and customers (Hammond 2013).
• Besides that, the 11 Thinking Principles by (Senge et al. 1995) is also related to the article. According to (Senge et al. 1995),

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