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Globalisation and Its Impact on Culture

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GLOBALISATION AND ITS IMPACT ON CULTURE Globalization can be defined as the removing of borders and barriers to facilitate easy exchange of ideas, resources and knowledge between countries. Communication is the essence of Globalization. Without communication, globalization is not possible.
Globalization was introduced to India in 1991,when Manmohan Singh signed the New Economic Policy , when the Indian government introduced a set of reforms for the ailing Indian economy to prevent it from going to further crisis. These reforms were the Liberalization, Privatization and Globalization reforms. Since 1991, we have seen major changes in India. Globalization has opened India to the world and has brought in the much needed exposure.
Globalization has had impacts in the economic, social, cultural and political ways of India. The most significant remains the impact of globalization on the economic sector. India has seen tremendous growth since 1991. India is one of the fastest growing countries in the world and that is all due to the reforms undertaken in 1991. The role of Multi -National Corporations (MNC’s) is very significant in the Indian scenario. The MNC’s were brought in by Globalization. Indian shores were attacked by the Chinese ships , and their products dominated the markets at first. But now , after Globalization , it’s a flat world , where in raw material , labour is picked up where it is cheap and all functions like marketing , manufacturing , distributing are given to those departments which are best at it .This has seen the emergence of a virtual organization , a peculiar BPO culture emerging in India , Rise in these BPO industries has led to a new consumer base , a consumer oriented market. Therefore national borders have blurred and has now become a global village . Some major virtual organizations

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