Globalization: A Closer Look Reading any newspaper, magazine, shopper, watching a sports transmission, shopping in a mall or just walking down the street, you will be able to count how many times does the Nike symbol. Nike Comp was created by Phil Knight and Bill Bowerman in 1964 (Nike Inc., 2011). Nike is a company that produces footwear, equipment and accessories for sport and athletics market, with the mission to provide inspiration and innovation to every athlete in the world. Throughout his career, Nike has successfully developed a philosophy accepted in the lives of many people finding the motivation and support to develop and to achieve success. This company is known for being a global company with a presence in many countries; its production in footwear is manufactured mainly in development countries like China, Taiwan, Korea, Mexico, Italy and the United States. Nike is now accused of labor exploitation and child in underdeveloped countries where it has subcontracted factories for the production of their products, and this precipitated avalanches of moral reprobation against Nike. Nike could counter this by hiring specialized staff and visiting different companies, which found that the employer's conduct that Nike spread very few managers knew, and culturally and linguistically these workers were alienated. Nike broke so many contracts with factories that violated the principles and code of Nike. This is a living example of the stratification negative as these workers were treated unequally because they need the money.

The brand that started with sneakers has come basketball, tennis, baseball and many more sports. Nike has been so successful that we can find examples of people who decorate their bodies with tattoos representing Nike symbol. The brand has tried to become something more up close and personal to each individual through